About Varicent
Varicent is a company based in Toronto (Canada) founded in 2004 was acquired by Great Hill Partners in November 2019.. Varicent has raised $49 million across 4 funding rounds from investors including IBM, Royal Bank of Canada and Warburg Pincus. Varicent has completed 3 acquisitions, including Concert Finance, FunnelCake and Symon. Varicent offers products and services including Incentives, Sales Planning, Data Security, Systems Integrations, and Seller Insights. Varicent operates in a competitive market with competitors including Atrium, Rallyware, SetSail, Prodoscore and VoloMetrix, among others.
- Headquarter Toronto, Canada
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Varicent Uk Opco Limited
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$49 M (USD)
in 4 rounds
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Latest Funding Round
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Investors
IBM
& 6 more
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Employee Count
Employee Count
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Investments & Acquisitions
Concert Finance
& 2 more
- Acquired by
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Products & Services of Varicent
Varicent offers a comprehensive portfolio of products and services, including Incentives, Sales Planning, Data Security, Systems Integrations, and Seller Insights. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Motivates sales performance through incentive strategies.
Designs dynamic plans to maximize revenue potential.
Protects data with industry-leading practices.
Centralizes data across enterprise systems.
Helps sellers track performance to quota.
Enhances decision-making for revenue forecasting.
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Funding Insights of Varicent
Varicent has successfully raised a total of $49M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
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First Round
First Round
(01 Jun 2006)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2024 | Amount | Private Equity Round - Varicent | Valuation | Warburg Pincus |
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| Oct, 2009 | Amount | Series C - Varicent | Valuation | FTV Capital | |
| Jun, 2007 | Amount | Series B - Varicent | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Varicent
Varicent has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include IBM, Royal Bank of Canada and Warburg Pincus. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investment firm
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Multi-stage private equity investments are pursued across diverse sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Varicent
Varicent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Concert Finance, FunnelCake and Symon. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Predictive analytics solutions are delivered via a cloud-based AI platform.
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2019 | ||||
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Cloud-based financial analytics and reporting solutions are offered to businesses.
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2017 | ||||
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Customer journey analytics for B2B marketing teams.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Varicent
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Varicent Comparisons
Competitors of Varicent
Varicent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Atrium, Rallyware, SetSail, Prodoscore and VoloMetrix, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Workforce analytics platform is offered for sales performance monitoring.
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| domain | founded_year | HQ Location |
Employees are onboarded, trained, and engaged via a gamified platform.
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| domain | founded_year | HQ Location |
SetSail is recognized as a provider of sales AI and data solutions.
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| domain | founded_year | HQ Location |
Employee productivity is tracked via AI on Google Workspace apps.
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| domain | founded_year | HQ Location |
Enterprise analytics are provided for employee productivity insights.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Varicent
Frequently Asked Questions about Varicent
When was Varicent founded?
Varicent was founded in 2004 and raised its 1st funding round 2 years after it was founded.
Where is Varicent located?
Varicent is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Who is the current CEO of Varicent?
Marc Altshuller is the current CEO of Varicent.
Is Varicent a funded company?
Varicent is a funded company, having raised a total of $49M across 4 funding rounds to date. The company's 1st funding round was a Series B of $10M, raised on Jun 01, 2006.
What does Varicent do?
Varicent was founded in 2004 in Toronto, Canada, within the enterprise software sector. Incentive compensation management and sales performance solutions are offered to finance, sales, human resources, and IT departments. Territories and quotas are assigned to sales teams, while complex compensation plans are developed using multiple factors. Analytics tools support sales team performance tracking. The company was acquired by IBM in April 2012 for an undisclosed sum.
Who are the top competitors of Varicent?
What products or services does Varicent offer?
Varicent offers Incentives, Sales Planning, Data Security, Systems Integrations, and 2 more products and services.
How many acquisitions has Varicent made?
Varicent has made 3 acquisitions, including Concert Finance, FunnelCake, and Symon.
Who are Varicent's investors?
Varicent has 7 investors. Key investors include IBM, Royal Bank of Canada, Warburg Pincus, FTV Capital, and EdgeStone Capital Partners.
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