Varicent

Toronto, Canada Founded: 2004 • Age: 22 yrs Acquired By Great Hill Partners
Incentive compensation and sales performance solutions are provided for enterprises.
Annual revenue - Latest available
Total funding $49.0M 4 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 6 Services tracked
Competitors 8 Brand Intelligence

About Varicent

Varicent is a company based in Toronto (Canada) founded in 2004 was acquired by Great Hill Partners in November 2019. Varicent has raised $49 million across 4 funding rounds from investors including IBM, Royal Bank of Canada and Warburg Pincus. Varicent has completed 3 acquisitions, including Concert Finance, FunnelCake and Symon. Varicent offers products and services including Incentives, Sales Planning, Data Security, Systems Integrations, and Seller Insights. Varicent operates in a competitive market with competitors including Atrium, Rallyware, SetSail, Prodoscore and VoloMetrix, among others.

  • Headquarter Toronto, Canada
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Varicent Uk Opco Limited
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $49 M (USD)

    in 4 rounds

  • Latest Funding Round
    Not available
  • Investors
    IBM

    & 6 more

  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    Great Hill Partners

    & 2 more

    (Nov 25, 2019)

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Products & Services of Varicent

Varicent offers a comprehensive portfolio of products and services, including Incentives, Sales Planning, Data Security, Systems Integrations, and Seller Insights.

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Primary

Motivates sales performance through incentive strategies.

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Designs dynamic plans to maximize revenue potential.

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Protects data with industry-leading practices.

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Centralizes data across enterprise systems.

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Helps sellers track performance to quota.

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Enhances decision-making for revenue forecasting.

People of Varicent

Headcount 50-200
Employee Profiles 49
Employee Profiles
People
Ross Whitney
Senior Vice President, Engineering
People
Scott Fontana
Senior Renewals Specialist
People
Laura “Lg" Guerra
Vice President, Regional Sales
People
Raymundo Gerardo Ledezma Lara
Sr. Software Engineer I

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Funding Insights of Varicent

Varicent has successfully raised a total of $49M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Varicent

Varicent has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include IBM, Royal Bank of Canada and Warburg Pincus.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity investment firm
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Multi-stage private equity investments are pursued across diverse sectors.
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Investor details for Varicent

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Varicent

Varicent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Concert Finance, FunnelCake and Symon.

Investments
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Investment portfolio details for Varicent

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
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  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Predictive analytics solutions are delivered via a cloud-based AI platform.
Locked Locked 2019 Locked
Cloud-based financial analytics and reporting solutions are offered to businesses.
Locked Locked 2017 Locked
Customer journey analytics for B2B marketing teams.
Locked Locked 2014 Locked
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Complete acquisition details for Varicent

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Varicent

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Detailed financials for Varicent

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  • Profit trends
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Varicent Comparisons

Varicent Primary company
Description
Incentive compensation and sales performance solutions are p...
Location
Toronto, Canada
Founded Year
2004
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Varicent

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Competitors of Varicent

Varicent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Atrium, Rallyware, SetSail, Prodoscore and VoloMetrix, among others.

Company Name Domain Founded year HQ Location Description
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Workforce analytics platform is offered for sales performance monitoring.
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Employees are onboarded, trained, and engaged via a gamified platform.
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SetSail is recognized as a provider of sales AI and data solutions.
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Employee productivity is tracked via AI on Google Workspace apps.
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Enterprise analytics are provided for employee productivity insights.
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Detailed competitors of Varicent

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Varicent

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Complete news archive for Varicent

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Varicent

Varicent was founded in 2004 and raised its 1st funding round 2 years after it was founded.

Varicent is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.

Marc Altshuller is the current CEO of Varicent.

Varicent is a funded company, having raised a total of $49M across 4 funding rounds to date.

Varicent was founded in 2004 in Toronto, Canada, within the enterprise software sector. Incentive compensation management and sales performance solutions are offered to finance, sales, human resources, and IT departments. Territories and quotas are assigned to sales teams, while complex compensation plans are developed using multiple factors. Analytics tools support sales team performance tracking. The company was acquired by IBM in April 2012 for an undisclosed sum.

Varicent's top competitors include Atrium, Rallyware and SetSail.

Varicent offers Incentives, Sales Planning, Data Security, Systems Integrations, and 2 more products and services.

Varicent has made 3 acquisitions, including Concert Finance, FunnelCake, and Symon.

Varicent has 7 investors. Key investors include IBM, Royal Bank of Canada, Warburg Pincus, FTV Capital, and EdgeStone Capital Partners.

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