About Varicent
Varicent is a company based in Toronto (Canada) founded in 2004 was acquired by Great Hill Partners in November 2019. Varicent has raised $49 million across 4 funding rounds from investors including IBM, Royal Bank of Canada and Warburg Pincus. Varicent has completed 3 acquisitions, including Concert Finance, FunnelCake and Symon. Varicent offers products and services including Incentives, Sales Planning, Data Security, Systems Integrations, and Seller Insights. Varicent operates in a competitive market with competitors including Atrium, Rallyware, SetSail, Prodoscore and VoloMetrix, among others.
- Headquarter Toronto, Canada
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Varicent Uk Opco Limited
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$49 M (USD)
in 4 rounds
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Latest Funding Round
Not available
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Investors
IBM
& 6 more
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Employee Count
Not available
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Investments & Acquisitions
Concert Finance
& 2 more
- Acquired by
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Products & Services of Varicent
Varicent offers a comprehensive portfolio of products and services, including Incentives, Sales Planning, Data Security, Systems Integrations, and Seller Insights.
Motivates sales performance through incentive strategies.
Designs dynamic plans to maximize revenue potential.
Protects data with industry-leading practices.
Centralizes data across enterprise systems.
Helps sellers track performance to quota.
Enhances decision-making for revenue forecasting.
People of Varicent
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Funding Insights of Varicent
Varicent has successfully raised a total of $49M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Varicent
Varicent has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include IBM, Royal Bank of Canada and Warburg Pincus.
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Multi-stage private equity investments are pursued across diverse sectors.
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Investor details for Varicent
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Investments & Acquisitions by Varicent
Varicent has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Concert Finance, FunnelCake and Symon.
Investment portfolio details for Varicent
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- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Predictive analytics solutions are delivered via a cloud-based AI platform.
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Cloud-based financial analytics and reporting solutions are offered to businesses.
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Customer journey analytics for B2B marketing teams.
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Locked | Locked | 2014 | Locked |
Complete acquisition details for Varicent
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- Transaction dates
- Acquired stakes
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- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Varicent
Detailed financials for Varicent
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- Profit trends
- Statement rows
- Financial ratios
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Varicent Comparisons
Peer comparison for Varicent
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of Varicent
Varicent operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Atrium, Rallyware, SetSail, Prodoscore and VoloMetrix, among others.
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Workforce analytics platform is offered for sales performance monitoring.
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Employees are onboarded, trained, and engaged via a gamified platform.
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SetSail is recognized as a provider of sales AI and data solutions.
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Employee productivity is tracked via AI on Google Workspace apps.
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Enterprise analytics are provided for employee productivity insights.
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Detailed competitors of Varicent
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- Full company profiles
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- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Varicent
Complete news archive for Varicent
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- Full article archive
- Source and publication date
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Frequently Asked Questions about Varicent
Varicent was founded in 2004 and raised its 1st funding round 2 years after it was founded.
Varicent is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Marc Altshuller is the current CEO of Varicent.
Varicent is a funded company, having raised a total of $49M across 4 funding rounds to date.
Varicent was founded in 2004 in Toronto, Canada, within the enterprise software sector. Incentive compensation management and sales performance solutions are offered to finance, sales, human resources, and IT departments. Territories and quotas are assigned to sales teams, while complex compensation plans are developed using multiple factors. Analytics tools support sales team performance tracking. The company was acquired by IBM in April 2012 for an undisclosed sum.
Varicent offers Incentives, Sales Planning, Data Security, Systems Integrations, and 2 more products and services.
Varicent has made 3 acquisitions, including Concert Finance, FunnelCake, and Symon.
Varicent has 7 investors. Key investors include IBM, Royal Bank of Canada, Warburg Pincus, FTV Capital, and EdgeStone Capital Partners.