About FunnelCake
FunnelCake is a company based in Kitchener (Canada) founded in 2014 was acquired by Varicent in October 2020.. FunnelCake has raised $30 thousand across 2 funding rounds from investors including Varicent, BDC and MaRS IAF. FunnelCake operates in a competitive market with competitors including Varicent, Atrium, SetSail, Rallyware and VoloMetrix, among others.
- Headquarter Kitchener, Canada
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Sectors
Technology
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Phone
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Website
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Social
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Funding Insights of FunnelCake
FunnelCake has successfully raised a total of $30K across 2 strategic funding rounds. The most recent funding activity was a Grant round of $100 thousand completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Grant — $100,000
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First Round
First Round
(25 Jul 2016)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2018 | Amount | Grant - FunnelCake | Valuation |
investors |
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| Jul, 2016 | Amount | Seed - FunnelCake | Valuation | Accelerator Centre |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in FunnelCake
FunnelCake has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Varicent, BDC and MaRS IAF. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage technology startups are supported through investments by MaRS IAF.
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Founded Year | Domain | Location | |
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Startups are built and accelerated in a structured studio environment.
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Founded Year | Domain | Location | |
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Commercial banking services for small and medium-sized enterprises are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by FunnelCake
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - FunnelCake
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Funnelcake Comparisons
Competitors of FunnelCake
FunnelCake operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Varicent, Atrium, SetSail, Rallyware and VoloMetrix, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Incentive compensation and sales performance solutions are provided for enterprises.
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| domain | founded_year | HQ Location |
Workforce analytics platform is offered for sales performance monitoring.
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| domain | founded_year | HQ Location |
SetSail is recognized as a provider of sales AI and data solutions.
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| domain | founded_year | HQ Location |
Employees are onboarded, trained, and engaged via a gamified platform.
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| domain | founded_year | HQ Location |
Enterprise analytics are provided for employee productivity insights.
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| domain | founded_year | HQ Location |
Employee productivity is tracked via AI on Google Workspace apps.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Funnelcake
Frequently Asked Questions about FunnelCake
When was FunnelCake founded?
FunnelCake was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Where is FunnelCake located?
FunnelCake is headquartered in Kitchener, Canada. It is registered at Kitchener, Ontario, Canada.
Is FunnelCake a funded company?
FunnelCake is a funded company, having raised a total of $30K across 2 funding rounds to date. The company's 1st funding round was a Seed of $30K, raised on Jul 25, 2016.
What does FunnelCake do?
FunnelCake helps B2B marketing teams understand their buyers journey from awareness to purchase. It combines data from multiple apps to explain what buyer is doing. It tracks user behavior from social media to tools like stripe, marketo google analytics and marketing automation tools.
Who are the top competitors of FunnelCake?
Who are FunnelCake's investors?
FunnelCake has 4 investors. Key investors include Varicent, BDC, MaRS IAF, and Accelerator Centre.
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