About Forma.ai
Forma.ai is a Technology company based in Toronto (Canada) founded in 2016 by Nabeil Alazzam. Sales compensation management platform is provided for organizations. It operates on a SaaS (Software-as-a-Service) model. Forma.ai has raised $55 million across 2 funding rounds from investors including ACME Capital, Crosslink Capital and Golden Ventures. The company has 31 employees. Forma.ai has completed 1 acquisition, including SeaMonster. Its chief executive, as recorded, is Nabeil Alazzam. Its website forma.ai draws about 94 thousand monthly visits. Its Indian entity Forma Ai India Private Limited reported revenue of ₹10.88 Cr. Forma.ai offers products and services including Forma Operator, Forma Architect, and Forma Prophet. Its focus areas include Software and Sales Performance Management.
Company details
Forma.ai is established as a provider of AI-powered enterprise sales compensation software. Solutions are offered for sales performance management, including incentive compensation management, territory and quota planning, and sales planning advisory with advanced analytics. The platform is designed to unify sales data, optimize coverage, and drive representative motivation across various sectors. Integration with over 600 data sources is supported to create a comprehensive sales performance ecosystem for revenue leaders.
- Indian entity revenue₹10.88 Cr
FY 2024 · +740% YoY
- Indian entity net profit₹1.36 Cr
FY 2024 · 12% margin
- Indian entity EBITDA₹1.90 Cr
FY 2024 · 17% margin
- Total Equity Funding$55M (USD)
in 2 rounds
- Latest Funding Round$45M (USD), Series B
May 2022
- InvestorsACME Capital
& 5 more
- Employee Count31
- Investments & Acquisitions
Associated legal entities of Forma.ai
Forma.ai operates through Forma Ai India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Forma Ai India Private Limited CIN U74999PN2022FTC215935 | Active | 09 Nov 2022 | Pune, Maharashtra | ₹10.9 Cr | 31 | 3 | View details |
Products & Services of Forma.ai
Forma.ai offers a comprehensive portfolio of products and services, including Forma Operator, Forma Architect, and Forma Prophet.
Automated incentive compensation is provided for sales teams.
Sales territories and quotas are optimized using data.
Advanced analytics are used for sales planning strategies.
Apps and channels of Forma.ai
Forma.ai publishes 1 mobile app with over 10 downloads; its YouTube channel Forma ai has 369 subscribers and 30 videos.
Videos from Forma.ai
The most watched videos on Forma.ai's YouTube channel, Forma ai (369 subscribers). Click a video to play it here.
More on Forma ai.
Funding Insights of Forma.ai
Forma.ai has successfully raised a total of $55M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $45 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $55M
- Total Rounds 2
- Last Round Series B — $45M
- First Round $10M
(Mar 2021)
- Investors Count 6
All 2 funding rounds of Forma.ai with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $45M | Series B | – | ACME | |
| Mar 2021 | $10M | Series A | – | Crosslink Capital |
6 investors in total: 6 institutional.
Investors in Forma.ai
Forma.ai has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include ACME Capital, Crosslink Capital and Golden Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are directed toward disruptive technologies and innovations. | acme.vc | San Francisco, United States | ||
Venture capital is invested in various sectors by Crosslink Capital. | crosslinkcapital.com | San Francisco, United States | ||
Seed-stage investments are directed toward North American startups. | golden.ventures | Toronto, Canada | ||
Venture capital is invested in multiple sectors by Uncork Capital. | uncorkcapital.com | Palo Alto, United States | ||
Early-stage venture capital funding is provided by Xfund. | xfund.com | Cambridge, United States | ||
Venture capital firm focused on multiple sectors | panache.vc | Montreal, Canada |
Investor details for Forma.ai
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Board of directors of Forma Ai India Private Limited (Forma.ai)
Forma Ai India Private Limited is the primary company behind Forma.ai. The board of Forma Ai India Private Limited currently have 3 directors; the longest-serving is Kyle Sayers Webster, appointed in 2022. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Kyle Sayers Webster DIN 09784922 | Director | 09 Nov 2022 | 3 yrs 11 mo | Forma Ai India Private Limited |
| Nabeil Alazzam DIN 09784943 | Director | 09 Nov 2022 | 3 yrs 11 mo | Forma Ai India Private Limited |
| Paresh Maheshchand Bhandari DIN 10212547 | Director | 30 Jun 2023 | 3 yrs 3 mo | Forma Ai India Private Limited |
People of Forma.ai
40 people are tracked at Forma.ai (14 in leadership, 26 in team); the tracked headcount is 31.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
| Managing Director | Leadership | |
Taba M. | Director of Finance & Controller | Leadership |
Mike Roberts | VP of Marketing | Leadership |
Michael Buchanan, CPA, CA | VP Finance | Leadership |
| Chief Of Staff | Leadership | |
Michelle Phoon | Director Of Product Management | Leadership |
Byron Fung | VP - Analytics & Data Science | Leadership |
Jennifer Pepper | Director Of Content Marketing | Leadership |
Phil Oliva | Director Of Engineering | Leadership |
Theo Poenaru | Director Of Engineering | Leadership |
Jesse Lancaster | Chief Technology Officer | Leadership |
Jesse J. | Director Of Security, Risk And Compliance | Leadership |
Philip Oliva | Director of Engineering | Leadership |
Jenny Shang | Analytics Lead | Team |
Patrick Min | Analytics Lead | Team |
Sanjana Singh | Platform Dev | Team |
Arjun Anilkumar | Manager | Team |
Eric Ng | Engineering Manager | Team |
Joseph Efram | Principal Solutions Architect | Team |
20 more people are available in the full profile.
Complete people profiles for Forma.ai
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Forma.ai
Figures of Forma Ai India Private Limited, the primary company behind Forma.ai, for FY 2024. Revenue was ₹10.88 Cr (+740% year on year). Net profit was ₹1.36 Cr (12% margin). EBITDA was ₹1.90 Cr (17% margin).
- ₹10.88 CrRevenue · FY 2024 · +740% YoY
- ₹1.36 CrNet profit · 12% margin
- ₹1.90 CrEBITDA · 17% margin
- ₹1 LakhPaid-up capital
- 31Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Forma Ai India Private Limited are on its company page.
Detailed financial statements for Forma.ai
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Forma.ai
Forma.ai has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include SeaMonster.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud based sales performance management platform | seamonster.com | Toronto, Canada | 1997 | May 2024 | •••• |
Complete acquisition details for Forma.ai
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Timeline of Forma.ai
4 dated milestones of Forma.ai across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Forma.ai is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series B, of $45.0M.
- Acquisition Acquires SeaMonster.
Web traffic of Forma.ai
The website of Forma.ai (forma.ai) receives about 94K visits a month and ranks #459,744 among all websites worldwide, #7,111 in Jobs and Employment.
- Monthly visits94K
▲ 46.1% vs previous month
- Unique visitors22.9K
per month
- Global rank#459,744
among all websites
- Category rank#7,111
Jobs and Career · Jobs and Employment
- Bounce rate38%
- Pages per visit3.3
- Average visit1 min 13 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Forma.ai. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| argano.com | 100% | 28.4K | #1,050,338 | View details | |
| hipeople.io | 98% | 182.2K | #252,046 | View details | |
| varicent.com | 92% | 282.9K | #149,939 | View details | |
| salestalentinc.com | 91% | #1,872,061 | View details | ||
| kornferry.com | 73% | 375.6K | #134,719 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Forma.ai
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Related news about Forma.Ai
Complete news archive for Forma.ai
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Frequently Asked Questions about Forma.ai
Forma.ai was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Forma.ai is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Nabeil Alazzam is the CEO of Forma.ai, as recorded in our data. They have also founded this company.
Forma.ai is a funded company, having raised a total of $55M across 2 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Mar 2021.
Forma.ai has 31 employees.
The primary company behind Forma.ai, Forma Ai India Private Limited, reported revenue of ₹10.88 Cr for FY 2024, up 740% year on year.
Forma.ai is established as a provider of AI-powered enterprise sales compensation software. Solutions are offered for sales performance management, including incentive compensation management, territory and quota planning, and sales planning advisory with advanced analytics. The platform is designed to unify sales data, optimize coverage, and drive representative motivation across various sectors. Integration with over 600 data sources is supported to create a comprehensive sales performance ecosystem for revenue leaders.
Forma.ai offers Forma Operator, Forma Architect, and Forma Prophet.
Forma.ai has made 1 acquisition, including SeaMonster.
Forma.ai has 6 investors. Key investors include ACME Capital, Crosslink Capital, Golden Ventures, Uncork Capital, and Xfund.
Forma.ai operates through Forma Ai India Private Limited.
The legal entities of Forma.ai currently have 3 directors, including Kyle Sayers Webster, Nabeil Alazzam, Paresh Maheshchand Bhandari.