About Formula Corp
Formula Corp is a company based in Seattle (United States) founded in 1983 was acquired by San Francisco Equity Partners in February 2025. It operates as a Private Labeling / White Label, and Direct-to-Consumer (D2C). Formula Corp offers products and services including Personal Care Products, Household Cleaning Products, and Contract Manufacturing. Formula Corp operates in a competitive market with competitors including Arcaea, Voyant Beauty, MANA Products, Berje and Sytheon, among others.
- Headquarter Seattle, United States
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Sectors
Industrial Goods & Manufacturing
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Email
***********
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Phone
*********
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Website
*********
- Legal Name Formula Corp
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
San Francisco Equity Partners
(Feb 19, 2025)
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Products & Services of Formula Corp
Formula Corp offers a comprehensive portfolio of products and services, including Personal Care Products, Household Cleaning Products, and Contract Manufacturing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Premium personal care products are manufactured for retail.
Effective household cleaning solutions are produced for retail.
Custom chemical blending services are offered to clients.
Funding Insights of Formula Corp
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Formula Corp
Formula Corp has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include San Francisco Equity Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are made in consumer sector businesses.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Formula Corp
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Formula Corp
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Formula Corp Comparisons
Competitors of Formula Corp
Formula Corp operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Arcaea, Voyant Beauty, MANA Products, Berje and Sytheon, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Beauty products are manufactured on a contract basis in Boston.
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| domain | founded_year | HQ Location |
Cosmetics products are manufactured under contract by Voyant Beauty.
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| domain | founded_year | HQ Location |
Beauty products are contract manufactured for various clients.
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| domain | founded_year | HQ Location |
Berjé Inc supplies essential oils, organic oils, fixed oils, and aromatic chemicals worldwide.
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| domain | founded_year | HQ Location |
Contract manufacturing of skin care products is provided by Sytheon.
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| domain | founded_year | HQ Location |
Contract manufacturing of spray products for personal care is conducted.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Formula Corp
When was Formula Corp founded?
Formula Corp was founded in 1983.
Where is Formula Corp located?
Formula Corp is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
What does Formula Corp do?
Formula Corp is involved in the production of personal care and household cleaning products. Operations are focused on retail-ready solutions, including salon-grade shampoos, conditioners, and eco-friendly cleaners. Services extend to contract manufacturing and toll blending for various industries such as healthcare, hospitality, and food processing. The company is based in Auburn, Washington, and serves markets across the West Coast of the United States.
Who are the top competitors of Formula Corp?
Formula Corp's top competitors include Voyant Beauty, Sytheon and Arcaea.
What products or services does Formula Corp offer?
Formula Corp offers Personal Care Products, Household Cleaning Products, and Contract Manufacturing.
Who are Formula Corp's investors?
Formula Corp has 1 investor. Key investors include San Francisco Equity Partners.