About Traeger
Traeger is a publicly listed company based in Salt Lake City (United States) founded in 1987. Wood-fired grills are manufactured and supplied by Traeger. The company has 666 employees. Traeger has completed 1 acquisition, including MEATER. Its website traeger.com draws about 1 million monthly visits. Traeger offers products and services including Wood Pellet Grills and Accessories. Its focus areas include Industrial Goods and Manufacturing and Manufacturing Services. Its legal entity is Traeger Pellet Grills LLC.
Company details
Traeger was founded in 1987 and is headquartered in Salt Lake City, United States. Operations are centered on the manufacturing sector, where wood-fired grills are produced as the primary product line. These grills are supplied to consumers and retailers across the United States, with distribution supported by the companys domain, traeger.com. Focus remains on pellet-based grilling technology, serving the outdoor cooking industry through established supply chains.
- Annual Revenue$559.52 M (USD)-7.38as on Dec 31, 2025
- Net Profit-$115.18 M (USD)-238.69as on Dec 31, 2025
- EBITDA$52.97 M (USD)-0.77as on Dec 31, 2025
- InvestorsTrilantic Capital Partners
& 1 more
- Employee Count666
- Investments & Acquisitions
Products & Services of Traeger
Traeger offers a comprehensive portfolio of products and services, including Wood Pellet Grills and Accessories.
Grills are designed for grilling, smoking, baking, roasting, braising, and BBQ using wood pellets.
Accessories are provided for enhancing grilling, including thermometers, pellets, and tools to improve cooking experiences.
Apps and channels of Traeger
its YouTube channel Traeger Grills has 240K subscribers and 30 videos.
Videos from Traeger
The most watched videos on Traeger's YouTube channel, Traeger Grills (240K subscribers). Click a video to play it here.
More on Traeger Grills.
Funding Insights of Traeger
- Total Rounds 3
- First Round $180M
(Jun 2013)
- Investors Count 2
All 3 funding rounds of Traeger with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2019 | Series D | – | – | ||
| Jul 2013 | Private Equity Round | – | – | ||
| Jun 2013 | $180M | Post-IPO | – | – | – |
2 investors in total: 2 institutional.
Investors in Traeger
Traeger has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Trilantic Capital Partners and AEA Investors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments and advisory services in North America and Europe. | trilantic.com | |||
| aeainvestors.com |
Investor details for Traeger
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Traeger
59 people are tracked at Traeger (34 in leadership, 25 in team); the tracked headcount is 666.
| Name | Role | Group |
|---|---|---|
Zach Wortham | Managing Director Global Operations | Leadership |
Dominic Blosil | Chief Financial Officer | Leadership |
Tarrah Samuel | Director CX And Retail Operations | Leadership |
Hjalmar Hedman | Vice President, Brand | Leadership |
Chad Ward | Director Of Marketing - BBQ | Leadership |
Stephanie Read | VICE President, Finance AND Strategy | Leadership |
Nick Peterson | Head Of Finance | Leadership |
Jordan Pack | Executive Assistant To President & CEO | Leadership |
Molly Tibbets | Vp, Product Development & Global Sourcing | Leadership |
Jeremy Andrus | Chief Executive Officer | Leadership |
Brent Phillips | Vice President, Operational Planning & Logistics | Leadership |
Andrew Rust | VP Of Accounting | Leadership |
Joey Hord | EVP & Chief Financial Officer | Leadership |
Jane Walters-Carr | Senior Vice President, People And Culture | Leadership |
Riley Bracken | Director Of Software Engineering | Leadership |
Veena Doddanagouda | Senior Director, Global Sourcing | Leadership |
Joe Marietta | Director Of Mechanical Engineering | Leadership |
Emily Hoffmann | Director Of Digital, Product & Design | Leadership |
Thomas Kano | Corporate Tax Director | Leadership |
Corey L. S. | Senior Vice President, Consumer Experience (traeger And Meater Brands) | Leadership |
39 more people are available in the full profile.
Complete people profiles for Traeger
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Traeger
Traeger is a publicly listed company on the NYSE with ticker symbol COOK in USA, operating in the Consumer durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date30 Jul 2021
- Listed onNYSE: COOK
- Listed entityTraeger, Inc.
- Exchange sectorConsumer durables
Investments & Acquisitions by Traeger
Traeger has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MEATER.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Smart thermometers are provided to monitor meat temperatures during cooking. | meater.com | Leicester, United Kingdom | 2017 | Jul 2021 | •••• |
Complete acquisition details for Traeger
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Traeger
5 dated milestones of Traeger across 34 years, from founding to its latest funding, stage changes and deals.
- Founded Traeger is founded.
- Funding First funding round of $180.0M.
- Funding Latest funding round, Series D,.
- Acquisition Acquires MEATER.
- IPO Lists on the stock exchange (IPO).
Web traffic of Traeger
The website of Traeger (traeger.com) receives about 1M visits a month and ranks #42,402 among all websites worldwide, #484 in Home and Garden.
- Monthly visits1M
▼ 30.4% vs previous month
- Unique visitors743.7K
per month
- Global rank#42,402
among all websites
- Category rank#484
Home and Garden · Home and Garden
- Bounce rate46%
- Pages per visit2.2
- Average visit2 min 12 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Traeger. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| recteq.com | 100% | 386.8K | #72,143 | View details | |
pitboss-grills.com | pitboss-grills.com | 93% | #119,910 | – | |
| acehardware.com | 92% | 20.1M | #1,881 | View details | |
| bbqguys.com | 87% | 842.1K | #61,618 | View details | |
traegerforum.com | traegerforum.com | 84% | #1,408,616 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Traeger
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Contract & Outsourced Manufacturing
3 companies that operate in the same segment as Traeger (Contract & Outsourced Manufacturing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Designer and producer of intelligent products, automotive electronics manufacturing, and logistics services | 1969 | San Jose, California, United States | USD 5.06 M | USD 27.91 B | 147,980 | |
Equipment and parts for HVAC/R industry are supplied. | 1956 | Miami, Florida, United States | USD 7.24 B | 7,290 | ||
Manufacturer of nicotine products | 1998 | Williamsville, New York, United States | USD 17.59 M | 56 |
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Related news about Traeger
Complete news archive for Traeger
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- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about Traeger
Traeger was founded in 1987 and raised its 1st funding round 26 years after it was founded.
Traeger is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.
Traeger has 666 employees.
Annual revenue of Traeger is $559.52M as on Dec 31, 2025.
Traeger was founded in 1987 and is headquartered in Salt Lake City, United States. Operations are centered on the manufacturing sector, where wood-fired grills are produced as the primary product line. These grills are supplied to consumers and retailers across the United States, with distribution supported by the companys domain, traeger.com. Focus remains on pellet-based grilling technology, serving the outdoor cooking industry through established supply chains.
Traeger offers Wood Pellet Grills and Accessories.
Yes, Traeger is publicly traded on NYSE under the ticker symbol COOK.
Traeger has made 1 acquisition, including MEATER.
Traeger has 2 investors. Key investors include Trilantic Capital Partners, and AEA Investors.
Traeger operates through Traeger Pellet Grills Llc.
The website of Traeger receives about 1 million visits a month and ranks #42,402 among all websites worldwide.