About MEATER
MEATER is a Consumer company based in Leicester (United Kingdom) founded in 2017, and was acquired by Traeger in July 2021. Smart thermometers are provided to monitor meat temperatures during cooking. It operates in the Consumer, Retail, and Technology sectors. Its website meater.com draws about 320 thousand monthly visits. MEATER offers products and services including MEATER Pro, MEATER Pro XL, MEATER Pro Duo, MEATER Plus, and MEATER Block. Its focus areas include High Tech, Smart Homes, Kitchen Appliances and Cooking Appliances. Its legal entity is APPTION LABS LIMITED.
Company details
Provider of smart thermometer to monitor the meats temperature while cooking. The thermometers are equipped with sensors that can be inserted into the meat to be cooked. Its features include a rechargeable battery, accurate temperature readings, cloud storage, water resistance, a meat catalogue with recommended temperatures, and an integrable mobile app. It also works with kitchen appliances like oven, pan, or sous vide and suitable for baking, roasting, grill and slow cooks. Its app is available on Android and iOS platforms.
Products & Services of MEATER
MEATER offers a comprehensive portfolio of products and services, including MEATER Pro, MEATER Pro XL, MEATER Pro Duo, MEATER Plus, and MEATER Block.
Wireless device for precise grilling and deep frying monitoring.
Wi-Fi enabled tool for large feasts and BBQ cooking accuracy.
Dual-probe system for simultaneous monitoring of multiple meats.
App-integrated thermometer for easy cooking and notifications.
Wi-Fi enabled unit for hosting and outdoor cooking sessions.
Apps and channels of MEATER
MEATER publishes 2 mobile apps with over 1M+ downloads; its YouTube channel MEATER® has 5.34M subscribers and 30 videos.
Videos from MEATER
The most watched videos on MEATER's YouTube channel, MEATER® (5.34M subscribers). Click a video to play it here.
More on MEATER®.
Investors in MEATER
MEATER has secured backing from 1 investor. Prominent investors backing the company include Traeger.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Wood-fired grills are manufactured and supplied by Traeger. | 1987 | traeger.com | Salt Lake City, United States |
Investor details for MEATER
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of MEATER
10 people are tracked at MEATER (1 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Zo Walia | Senior Director, Global Ecommerce | Leadership |
Sherry H. | Social Media Coordinator | Team |
Dessislava Ivanova | Product Designer | Team |
Muneeb Qazi | Ux/ui Designer | Team |
Pratibha Debnath | UX Designer | Team |
Hamilton Szeto | Manager, Brand Partnerships | Team |
Phoebe Wu Msc Acca | Supply Chain Fp&a Manager | Team |
Sandra Kosikowska | UK Customer Support Lead | Team |
Ani Khachikian | Lifecycle Marketer | Team |
Anass El Oualidi | Sales & Marketing Executive | Team |
Complete people profiles for MEATER
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of MEATER
2 dated milestones of MEATER across 4 years, from founding to its latest funding, stage changes and deals.
- Founded MEATER is founded.
- Exit Acquired by Traeger.
Web traffic of MEATER
The website of MEATER (meater.com) receives about 320.3K visits a month and ranks #105,210 among all websites worldwide, #3,206 in Food and Drink.
- Monthly visits320.3K
▼ 29.9% vs previous month
- Unique visitors229K
per month
- Global rank#105,210
among all websites
- Category rank#3,206
Food and Drink · Food and Drink
- Bounce rate45%
- Pages per visit2.8
- Average visit1 min 57 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with MEATER. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rookplankje.nl | rookplankje.nl | 100% | #974,809 | – | |
bbqparadise.it | bbqparadise.it | 100% | #633,922 | – | |
autobrasseur.fr | autobrasseur.fr | 85% | #441,785 | – | |
inkbird.com | inkbird.com | 60% | #156,360 | – | |
combustion.inc | combustion.inc | 58% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for MEATER
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Meater
Complete news archive for MEATER
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about MEATER
MEATER was founded in 2017.
MEATER is headquartered in Leicester, United Kingdom. It is registered at Leicester, England, United Kingdom.
Provider of smart thermometer to monitor the meats temperature while cooking. The thermometers are equipped with sensors that can be inserted into the meat to be cooked. Its features include a rechargeable battery, accurate temperature readings, cloud storage, water resistance, a meat catalogue with recommended temperatures, and an integrable mobile app. It also works with kitchen appliances like oven, pan, or sous vide and suitable for baking, roasting, grill and slow cooks. Its app is available on Android and iOS platforms.
MEATER offers MEATER Pro, MEATER Pro XL, MEATER Pro Duo, MEATER Plus, and MEATER Block.
MEATER has 1 investor. Key investors include Traeger.
MEATER operates through Apption Labs Limited.
Yes. MEATER was acquired by Traeger in July 2021.
Yes. MEATER publishes MEATER® Smart Meat Thermometer and 1 more app, with over 1 million downloads.
The website of MEATER receives about 320 thousand visits a month and ranks #105,210 among all websites worldwide.