About Formulate
Formulate is a company based in Menlo Park (United States) founded in 2019 by Tammy Lisi and Chris Schmich. It operates as a Direct-to-Consumer (D2C). Formulate has raised $2.84 million across 3 funding rounds from investors including Jason Calacanis and LAUNCH Accelerator. Formulate offers products and services including Formulate Experience. Formulate operates in a competitive market with competitors including Function of Beauty, SpoiledChild, The Mad Optimist, Mirai Clinical and Cynaglow, among others.
- Headquarter Menlo Park, United States
- Founders Tammy Lisi, Chris Schmich
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Sectors
ConsumerHealthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.84 M (USD)
in 3 rounds
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Latest Funding Round
$1.39 M (USD), Seed
Jun 27, 2025
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Investors
LAUNCH Accelerator
& 1 more
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Employee Count
Employee Count
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Products & Services of Formulate
Formulate offers a comprehensive portfolio of products and services, including Formulate Experience. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Personalized experience for him and her is offered.
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Funding Insights of Formulate
Formulate has successfully raised a total of $2.84M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.39 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Seed — $1.4M
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2025 | Amount | Seed - Formulate | Valuation |
investors |
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| Sep, 2020 | Amount | Seed - Formulate | Valuation | Jason Calacanis |
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| Jul, 2020 | Amount | Seed - Formulate | Valuation | LAUNCH Accelerator |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Formulate
Formulate has secured backing from 2 investors, including angel and venture fund investors. Prominent investors backing the company include Jason Calacanis and LAUNCH Accelerator. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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A startup accelerator program is offered to early-stage founders.
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Founded Year | Domain | Location | |
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JC
Jason Calacanis |
American angel investor, entrepreneur, and podcaster, active in Indian startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Formulate
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Formulate
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Formulate Comparisons
Competitors of Formulate
Formulate operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, SpoiledChild, The Mad Optimist, Mirai Clinical and Cynaglow, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| domain | founded_year | HQ Location |
Offers a direct-to-consumer brand with customized beauty products across multiple categories.
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| domain | founded_year | HQ Location |
Customized skincare and body care products are offered online.
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| domain | founded_year | HQ Location |
Offers a brand of natural skin and hair care products.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand offering a variety of beauty care products.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Formulate
When was Formulate founded?
Formulate was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is Formulate located?
Formulate is headquartered in Menlo Park, United States. It is registered at Menlo Park, California, United States.
Is Formulate a funded company?
Formulate is a funded company, having raised a total of $2.84M across 3 funding rounds to date.
What does Formulate do?
Personalized personal care solutions for him and her are offered by Formulate. The company focuses on customized experiences in the consumer goods sector. Access to products is currently limited to an invitation-only basis. Interested customers can join a waitlist to be considered for future availability.
Who are the top competitors of Formulate?
Formulate's top competitors include Function of Beauty, The Mad Optimist and SpoiledChild.
What products or services does Formulate offer?
Formulate offers Formulate Experience.
Who are Formulate's investors?
Formulate has 2 investors. Key investors include Jason Calacanis, and LAUNCH Accelerator.