About Formulate
Formulate is a company based in Menlo Park (United States) founded in 2019 by Tammy Lisi and Chris Schmich. It operates as a Direct-to-Consumer (D2C). Formulate has raised $2.84 million across 3 funding rounds from investors including Jason Calacanis and LAUNCH Accelerator. Formulate offers products and services including Formulate Experience. Formulate operates in a competitive market with competitors including Function of Beauty, SpoiledChild, The Mad Optimist, Mirai Clinical and Cynaglow, among others.
- Headquarter Menlo Park, United States
- Founders Tammy Lisi, Chris Schmich
-
Sectors
ConsumerHealthcare
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
-
Annual Revenue
Not available
-
Net Profit
Not available
-
EBITDA
Not available
-
Total Equity Funding
$2.84 M (USD)
in 3 rounds
-
Latest Funding Round
$1.39 M (USD), Seed
Jun 27, 2025
-
Investors
LAUNCH Accelerator
& 1 more
-
Employee Count
Not available
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Formulate
Formulate offers a comprehensive portfolio of products and services, including Formulate Experience.
Personalized experience for him and her is offered.
People of Formulate
Unlock access to complete
Unlock access to complete
Funding Insights of Formulate
Formulate has successfully raised a total of $2.84M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.39 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Formulate
Formulate has secured backing from 2 investors, including angel and venture fund investors. Prominent investors backing the company include Jason Calacanis and LAUNCH Accelerator.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
A startup accelerator program is offered to early-stage founders.
|
Locked | Locked | Locked | |
|
JC
Jason Calacanis |
American angel investor, entrepreneur, and podcaster, active in Indian startups
|
Locked | Locked | Locked |
Investor details for Formulate
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Formulate
Investment portfolio details for Formulate
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Formulate
Detailed financials for Formulate
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Formulate Comparisons
Peer comparison for Formulate
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Formulate
Formulate operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, SpoiledChild, The Mad Optimist, Mirai Clinical and Cynaglow, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Customized skin and hair care products are provided online.
|
|
| Locked | Locked | Locked |
Offers a direct-to-consumer brand with customized beauty products across multiple categories.
|
|
| Locked | Locked | Locked |
Customized skincare and body care products are offered online.
|
|
| Locked | Locked | Locked |
Offers a brand of natural skin and hair care products.
|
|
| Locked | Locked | Locked |
Operates a direct-to-consumer brand offering a variety of beauty care products.
|
Detailed competitors of Formulate
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Formulate
Complete news archive for Formulate
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Formulate
Formulate was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Formulate is headquartered in Menlo Park, United States. It is registered at Menlo Park, California, United States.
Formulate is a funded company, having raised a total of $2.84M across 3 funding rounds to date.
Personalized personal care solutions for him and her are offered by Formulate. The company focuses on customized experiences in the consumer goods sector. Access to products is currently limited to an invitation-only basis. Interested customers can join a waitlist to be considered for future availability.
Formulate's top competitors include Function of Beauty, The Mad Optimist and SpoiledChild.
Formulate offers Formulate Experience.
Formulate has 2 investors. Key investors include Jason Calacanis, and LAUNCH Accelerator.