About FortiFi
FortiFi is a Financial Services company based in Irvine (United States) founded in 2015. Residential property renovation loans are provided via an online platform. FortiFi has completed 1 acquisition, including LIMA. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its competitors include GoodLeap, Home Run Financing and Chloe; 1 of its 3 listed competitors has raised funding.
Company details
FortiFi was established in 2015 in Irvine, United States. An online platform is maintained to offer financing solutions for residential property renovations. Loans are extended to homeowners for home improvement projects, with operations focused on the lending sector. Services encompass application processing and fund disbursement through digital channels. The company serves the U.S. market, emphasizing accessible credit for property upgrades.
- Headquarters Irvine, United States
- SectorsFinancial Services
- Website fortifi.com
Funding Insights of FortiFi
- Total Rounds 1
- Last Round Debt – Conventional — $150M
- First Round $150M
(Sep 2018)
- Investors Count 1
All 1 funding rounds of FortiFi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2018 | $150M | Debt – Conventional | – | – |
1 investors in total: 1 institutional.
Investors in FortiFi
FortiFi has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Natixis.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-disciplinary global financial services provider | 2006 | natixis.com | Paris, France |
Investor details for FortiFi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of FortiFi
2 people are tracked at FortiFi (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Mark Ruh | Chief Financial Officer | Leadership |
Chinh le | Treasury Manager | Team |
Complete people profiles for FortiFi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by FortiFi
FortiFi has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LIMA.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Meat processing equipment is manufactured for bone separation and deboning. | lima-france.com | Quimper, France | 1981 | Jul 2024 | •••• |
Complete acquisition details for FortiFi
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of FortiFi
3 dated milestones of FortiFi across 9 years, from founding to its latest funding, stage changes and deals.
- Founded FortiFi is founded.
- Funding First funding round of $150.0M.
- Acquisition Acquires LIMA.
Competitors of FortiFi
FortiFi has 3 listed competitors in our database, 1 of them funded. They include GoodLeap, Home Run Financing and Chloe.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goodleap.com | 2003 | Roseville, United States | $800M | 945 | Home improvement services are provided to residential customers nationwide. | |
| homerunfinancing.com | 2010 | Los Gatos, United States | Home renovation loans are offered through an online platform. | |||
| joinchloe.com | 2022 | Beverly Hills, United States | Home equity lines of credit are accessed through credit cards. |
Detailed competitors of FortiFi
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of FortiFi
The website of FortiFi (fortifi.com) receives about 2.1K visits a month.
- Monthly visits2.1K
▼ 64.2% vs previous month
Top companies in Alternative Lending
3 companies that operate in the same segment as FortiFi (Alternative Lending) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | 1,487 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Fortifi
Complete news archive for FortiFi
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about FortiFi
FortiFi was founded in 2015 and raised its 1st funding round 3 years after it was founded.
FortiFi is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
FortiFi was established in 2015 in Irvine, United States. An online platform is maintained to offer financing solutions for residential property renovations. Loans are extended to homeowners for home improvement projects, with operations focused on the lending sector. Services encompass application processing and fund disbursement through digital channels. The company serves the U.S. market, emphasizing accessible credit for property upgrades.
FortiFi's top competitors include GoodLeap, Home Run Financing and Chloe.
FortiFi has made 1 acquisition, including LIMA.
FortiFi has 1 investor. Key investors include Natixis.