About Fortna
Fortna is a Transportation, Automotive & Logistics company based in Atlanta (United States) founded in 1946. End-to-end warehouse optimization solutions are provided through web-based platforms. It operates in the Transportation, Automotive & Logistics and Technology sectors. Fortna has completed 2 acquisitions, including Optricity and Pierau Planung. Its chief executive, as recorded, is Rob McKeel. Its website fortna.com draws about 23 thousand monthly visits. The company has since been acquired. Fortna offers products and services including FORTNA WESâ„¢, Distribution Optimization Frameworkâ„¢, and FORTNA OptiSlot DCâ„¢. Its focus areas include Enterprise Applications, SCM Software, Warehouse Management and WMS. Its legal entity is FORTNA Inc. Its competitors include Deposco, Computer Associates and DecisionPoint; 3 of its 3 listed competitors have raised funding.
Company details
Fortna was founded in 1946 and is headquartered in Atlanta, United States. Web-based solutions for warehouse optimization are offered, covering case and pallet picking, e-commerce fulfillment, micro-fulfillment, and returns management. Software is also provided for automated guided vehicles, automated storage systems, conveyors, and robots used in picking and packing operations within the logistics sector.
- Headquarters Atlanta, United States
- Stage Acquired
- SectorsTransportation, Automotive & LogisticsTechnology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website fortna.com
- Social LinkedIn X YouTube
- Acquired by Thomas H Lee Partners (Mar 2019)
- Legal Name Fortna Inc.
- InvestorsThomas H Lee Partners
& 1 more
- Investments & AcquisitionsOptricity
& 1 more
Products & Services of Fortna
Fortna offers a comprehensive portfolio of products and services, including FORTNA WES™, Distribution Optimization Framework™, and FORTNA OptiSlot DC™.
Software for real-time decision making in supply chain operations
Framework for designing automated warehouse solutions
Tool for optimizing warehouse slotting and storage efficiency
Apps and channels of Fortna
its YouTube channel FORTNA has 632 subscribers and 30 videos.
Videos from Fortna
The most watched videos on Fortna's YouTube channel, FORTNA (632 subscribers). Click a video to play it here.
More on FORTNA.
Investors in Fortna
Fortna has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Thomas H Lee Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward traditional industries. | 1974 | thl.com | Boston, United States |
Investor details for Fortna
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People of Fortna
228 people are tracked at Fortna (82 in leadership, 146 in team).
| Name | Role | Group |
|---|---|---|
Rob McKeel | CEO | Leadership |
Tom Liguori | CFO | Leadership |
Thomas Van Workum | VP, Global Lifecycle Performance Services | Leadership |
Keith Bauer | Chief Human Resources Officer | Leadership |
Robert McKeel | CEO | Leadership |
Paul Wagner | Vice President Customer Service | Leadership |
Joe Holley | Field Services Director Of Operations And Installation | Leadership |
Tom Rozema | Chief Commercial Officer (cco) | Leadership |
Do Thanh Ha | Talent Acquisition Partner | Leadership |
Steven Pinsky | Vice President Of Global Sales - Lifecycle Performance Services | Leadership |
Paul Wathen | Director, Global Process | Leadership |
Martin Lund | Sr. Director, Global Operations | Leadership |
Laura Baker | Finance Director, Lifecycle Performance Services | Leadership |
Naresh Negi | Vice President Information Technology Operations | Leadership |
Tammie Weeks | Director Of Operations | Leadership |
Khaled Z. | VP Of Enterprise Architecture | Leadership |
Nick Holmes | Head Of Global Total Rewards | Leadership |
Andrea Romisher | Global Vice President, Total Rewards | Leadership |
Issam Sharab | Project Director | Leadership |
Hardik Shah | Director Project Management | Leadership |
208 more people are available in the full profile.
Complete people profiles for Fortna
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Investments & Acquisitions by Fortna
Fortna has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Optricity and Pierau Planung.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Developer of warehouse management software | optricity.com | Durham, United States | 2005 | Feb 2022 | •••• | |
Provider of e-commerce consulting services | pierau-planung.de | Hamburg, Germany | 1961 | Jan 2020 | •••• |
Complete acquisition details for Fortna
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Timeline of Fortna
4 dated milestones of Fortna across 76 years, from founding to its latest funding, stage changes and deals.
- Founded Fortna is founded.
- Exit Acquired by Thomas H Lee Partners.
- Acquisition Acquires Pierau Planung.
- Acquisition Acquires Optricity.
Competitors of Fortna
Fortna has 3 listed competitors in our database, 3 of them funded. They include Deposco, Computer Associates and DecisionPoint.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| deposco.com | 2004 | Alpharetta, United States | $11.68M | 189 | Provider of SaaS-based warehouse management solutions | |
| caisoft.com | 1978 | Providence, United States | $1.9M | 138 | Microsoft windows based ERP software vendor | |
| decisionpt.com | 1995 | Irvine, United States | $16.34M | 116 | Provider of a field service and warehouse management solution |
Detailed competitors of Fortna
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Web traffic of Fortna
The website of Fortna (fortna.com) receives about 23.2K visits a month and ranks #1,030,164 among all websites worldwide, #8,424 in Business Services.
- Monthly visits23.2K
▼ 14.6% vs previous month
- Unique visitors9.7K
per month
- Global rank#1,030,164
among all websites
- Category rank#8,424
Business and Consumer Services · Business Services
- Bounce rate38%
- Pages per visit2.1
- Average visit32 sec
- DevicesDesktop 59% · Mobile 41%
Websites whose visitors overlap most with Fortna. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
apics.org | apics.org | 100% | #1,072,274 | – | |
| bastiansolutions.com | 93% | 52.7K | #646,089 | View details | |
| flxpoint.com | 87% | 84.8K | #306,093 | View details | |
| accenture.com | 86% | 13.4M | #3,102 | View details | |
| hy-tek.com | 86% | 11.3K | #2,157,421 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Fortna
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- 32 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Logistics Technology & Platforms
3 companies that operate in the same segment as Fortna (Logistics Technology & Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Cloud-based logistics software suite is provided for supply chain management. | 1994 | Schaumburg, Illinois, United States | USD 35 M | USD 1.42 B | 3,600 |
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Related news about Fortna
Complete news archive for Fortna
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Frequently Asked Questions about Fortna
Fortna was founded in 1946.
Fortna is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Rob McKeel is the CEO of Fortna, as recorded in our data.
Fortna was founded in 1946 and is headquartered in Atlanta, United States. Web-based solutions for warehouse optimization are offered, covering case and pallet picking, e-commerce fulfillment, micro-fulfillment, and returns management. Software is also provided for automated guided vehicles, automated storage systems, conveyors, and robots used in picking and packing operations within the logistics sector.
Fortna's top competitors include Computer Associates, Deposco and DecisionPoint.
Fortna offers FORTNA WESâ„¢, Distribution Optimization Frameworkâ„¢, and FORTNA OptiSlot DCâ„¢.
Fortna has made 2 acquisitions, including Optricity, and Pierau Planung.
Fortna has 1 investor. Key investors include Thomas H Lee Partners.
Fortna operates through Fortna Inc..
Yes. Fortna was acquired by Thomas H Lee Partners in March 2019.