About Optricity
Optricity is a Transportation, Automotive & Logistics company based in Durham (United States) founded in 2005, and was acquired by Fortna in February 2022. Developer of warehouse management software. Its chief executive, as recorded, is Dan Basmajian. Optricity offers products and services including FORTNA WESâ„¢, FORTNA OptiSlot DCâ„¢, and AutoStore. Its focus areas include Consumer, Logistics Tech, Warehousing and Enablers. Its legal entity is Optricity Corp. Its competitors include Deposco, DecisionPoint and HighJump; 3 of its 3 listed competitors have raised funding.
Company details
Optricity was founded in 2005 in Durham, United States, as a developer of warehouse management software. Optimization is focused on processes such as putaway, picking, pallet building, slotting, space utilization, replenishment, consolidation, SKU placement, and item redistribution. Operations center on improving efficiency within warehouse environments, serving the logistics and supply chain sector.
- Headquarters Durham, United States
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website optricity.com
- Social LinkedIn X YouTube
- Acquired by Fortna (Feb 2022)
- Legal Name Optricity Corp
Products & Services of Optricity
Optricity offers a comprehensive portfolio of products and services, including FORTNA WES™, FORTNA OptiSlot DC™, and AutoStore.
Software for real-time decision making in supply chain operations.
Tool for efficient warehouse slotting and inventory management.
Technology for high-density storage and retrieval in warehouses.
Apps and channels of Optricity
its YouTube channel FORTNA has 632 subscribers and 30 videos.
Videos from Optricity
The most watched videos on Optricity's YouTube channel, FORTNA (632 subscribers). Click a video to play it here.
More on FORTNA.
Investors in Optricity
Optricity has secured backing from 1 investor. Prominent investors backing the company include Fortna.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
End-to-end warehouse optimization solutions are provided through web-based platforms. | 1946 | fortna.com | Atlanta, United States |
Investor details for Optricity
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People of Optricity
1 people are tracked at Optricity (1 in leadership).
| Name | Role | Group |
|---|---|---|
Dan Basmajian | Owner & CEO | Leadership |
Complete people profiles for Optricity
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Timeline of Optricity
2 dated milestones of Optricity across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Optricity is founded.
- Exit Acquired by Fortna.
Competitors of Optricity
Optricity has 3 listed competitors in our database, 3 of them funded. They include Deposco, DecisionPoint and HighJump.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| deposco.com | 2004 | Alpharetta, United States | $11.68M | 189 | Provider of SaaS-based warehouse management solutions | |
| decisionpt.com | 1995 | Irvine, United States | $16.34M | 116 | Provider of a field service and warehouse management solution | |
| highjump.com | 1983 | Minneapolis, United States | $10M | Cloud-based warehouse management software is supplied for logistics operations. |
Detailed competitors of Optricity
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Top companies in Logistics Technology & Platforms
3 companies that operate in the same segment as Optricity (Logistics Technology & Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Cloud-based logistics software suite is provided for supply chain management. | 1994 | Schaumburg, Illinois, United States | USD 35 M | USD 1.42 B | 3,600 |
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Related news about Optricity
Complete news archive for Optricity
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Frequently Asked Questions about Optricity
Optricity was founded in 2005.
Optricity is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.
Dan Basmajian is the CEO of Optricity, as recorded in our data.
Optricity was founded in 2005 in Durham, United States, as a developer of warehouse management software. Optimization is focused on processes such as putaway, picking, pallet building, slotting, space utilization, replenishment, consolidation, SKU placement, and item redistribution. Operations center on improving efficiency within warehouse environments, serving the logistics and supply chain sector.
Optricity's top competitors include Deposco, DecisionPoint and HighJump.
Optricity offers FORTNA WESâ„¢, FORTNA OptiSlot DCâ„¢, and AutoStore.
Optricity has 1 investor. Key investors include Fortna.
Optricity operates through Optricity Corp.
Yes. Optricity was acquired by Fortna in February 2022.

