About Foundation Finance
Foundation Finance is a Financial Services company based in Schofield (United States) founded in 2012, and was acquired by InterVest in September 2022. Consumer financing for home improvement projects is provided. Its chief executive, as recorded, is Alex Mladek. Its website foundationfinance.com draws about 66 thousand monthly visits. Foundation Finance offers products and services including Financing Programs, Prequalification, and Promotional Programs. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its legal entity is Foundation Finance Company. Its competitors include Splitero, Button Finance and Atlas Invest; 3 of its 3 listed competitors have raised funding.
Company details
Foundation Finance was established in 2012 in Schofield, United States, as a provider of consumer financing solutions. Operations focus on lending services tailored to home improvement needs, enabling funding for projects such as renovations and upgrades. The company is led by CEO Alex Mladek and serves customers across the United States through its online platform at foundationfinance.com. Sector involvement centers on personal finance within the home services industry.
- Latest Funding Round$225M (USD), Debt – Conventional
Jun 2020
- InvestorsGoldman Sachs
& 1 more
- Acquired byInterVest
(Sep 2022)
Products & Services of Foundation Finance
Foundation Finance offers a comprehensive portfolio of products and services, including Financing Programs, Prequalification, and Promotional Programs.
Provides loans for home improvement and dealer support
Enables credit checks for potential borrowers
Offers competitive rates and terms for projects
Apps and channels of Foundation Finance
its YouTube channel Foundation Finance Company LLC has 316 subscribers and 16 videos.
Videos from Foundation Finance
The most watched videos on Foundation Finance's YouTube channel, Foundation Finance Company LLC (316 subscribers). Click a video to play it here.
More on Foundation Finance Company LLC.
Funding Insights of Foundation Finance
- Total Rounds 2
- Last Round Debt – Conventional — $225M
- First Round $200M
(May 2017)
- Investors Count 1
All 2 funding rounds of Foundation Finance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | $225M | Debt – Conventional | – | – | – |
| May 2017 | $200M | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in Foundation Finance
Foundation Finance has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Goldman Sachs and InterVest Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
InterVest Capital Partners is focused on alternative investment management. | intervest.com | New York, USA |
Investor details for Foundation Finance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Foundation Finance
47 people are tracked at Foundation Finance (11 in leadership, 36 in team).
| Name | Role | Group |
|---|---|---|
Alex Mladek | CEO | Leadership |
Ryan Woller | Chief Operating Officer | Leadership |
Craig Gadke | Chief Information Security Officer And Chief Data Officer | Leadership |
Andrea McCullion | Chief Business Development Officer | Leadership |
Ravi Radhakrishnan | Chief Credit & Risk Officer | Leadership |
Andrew Malkowski | Chief Financial Officer | Leadership |
Zack Weber | General Counsel & Chief Compliance Officer | Leadership |
Luke Doescher | Director Of Credit And Underwriting | Leadership |
Amy S. | Onboarding Director | Leadership |
Daren Abbiehl | Director Of Business Analytics & Continuous Improvement | Leadership |
Brandon Brown | Director Of Account Servicing | Leadership |
Manning Denk | Decision Science Senior Data Analyst | Team |
Timothy Kubal | Financial Modeling Analyst | Team |
Casey MacIsso-Kondik | Data Analyst | Team |
Sabrina Hebert | Relationship Manager | Team |
Paige Sedlar | Dispute Analyst | Team |
William Hannemann | Credit Analyst II | Team |
Jenna Koepke | Senior Accountant | Team |
Sadie Franke | Dealer Success Manager | Team |
Michelle Meier | Business Development Manager | Team |
27 more people are available in the full profile.
Complete people profiles for Foundation Finance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of Foundation Finance
4 dated milestones of Foundation Finance across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Foundation Finance is founded.
- Funding First funding round of $200.0M.
- Funding Latest funding round, Debt – Conventional, of $225.0M.
- Exit Acquired by InterVest.
Competitors of Foundation Finance
Foundation Finance has 3 listed competitors in our database, 3 of them funded. They include Splitero, Button Finance and Atlas Invest.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| splitero.com | 2021 | San Diego, United States | $317.5M | Developer of an online platform for home equity loans | ||
| buttonfinance.com | 2019 | New York, United States | $7.25M | 8 | Assets-backed loans are provided by Button Finance. | |
| atlas-invest.co | 2022 | New York, United States | $11M | Real estate-backed loans are facilitated via a specialized lending platform. |
Detailed competitors of Foundation Finance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Foundation Finance
The website of Foundation Finance (foundationfinance.com) receives about 66.3K visits a month and ranks #431,972 among all websites worldwide, #6,011 in Banking Credit and Lending.
- Monthly visits66.3K
▼ 10.4% vs previous month
- Unique visitors33.1K
per month
- Global rank#431,972
among all websites
- Category rank#6,011
Finance · Banking Credit and Lending
- Bounce rate47%
- Pages per visit3.0
- Average visit2 min 17 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with Foundation Finance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| synchrony.com | 100% | 41.4M | #874 | View details | |
| capitalone.com | 83% | 148.4M | #178 | View details | |
| chase.com | 80% | 198.6M | #125 | View details | |
central.alpherafs.com | central.alpherafs.com | 77% | – | ||
ucfs.net | ucfs.net | 77% | #559,301 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for Foundation Finance
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Lending
3 companies that operate in the same segment as Foundation Finance (Alternative Lending) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | 1,487 |
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Related news about Foundation Finance
Complete news archive for Foundation Finance
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- Full article archive
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- Older coverage
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Frequently Asked Questions about Foundation Finance
Foundation Finance was founded in 2012 and raised its 1st funding round 5 years after it was founded.
Foundation Finance is headquartered in Schofield, United States. It is registered at Schofield, Wisconsin, United States.
Alex Mladek is the CEO of Foundation Finance, as recorded in our data.
Foundation Finance was established in 2012 in Schofield, United States, as a provider of consumer financing solutions. Operations focus on lending services tailored to home improvement needs, enabling funding for projects such as renovations and upgrades. The company is led by CEO Alex Mladek and serves customers across the United States through its online platform at foundationfinance.com. Sector involvement centers on personal finance within the home services industry.
Foundation Finance's top competitors include Splitero, Atlas Invest and Button Finance.
Foundation Finance offers Financing Programs, Prequalification, and Promotional Programs.
Foundation Finance has 2 investors. Key investors include Goldman Sachs, and InterVest Capital Partners.
Foundation Finance operates through Foundation Finance Company.
Yes. Foundation Finance was acquired by InterVest in September 2022.