About Fredhopper
Fredhopper is a Technology company based in London (United Kingdom) founded in 2002, and was acquired by CrownPeak in November 2022. AI-driven product discovery solutions are provided for eCommerce brands. It operates on a SaaS (Software-as-a-Service) model in Technology and Retail sectors. The company has 159 employees. Fredhopper has completed 1 acquisition, including Fredhopper. Fredhopper offers products and services including Fredhopper Product Discovery, Fredhopper AI Search, Fredhopper Intelligent Merchandising, and Fredhopper Recommendations. Its focus areas include Software and eCommerce Solutions. Its legal entity is Crownpeak Technology, Inc. Its competitors include Medallia and Bango; 1 of its 2 listed competitors has raised funding.
Company details
AI-powered product discovery solutions are offered by Fredhopper, a Crownpeak solution, to enhance eCommerce experiences for leading international retail and fashion brands. Services are focused on smarter search, personalized recommendations, and intelligent merchandising. Sectors served include fashion, beauty, electronics, homeware, sports, outdoors, DIY, and B2B eCommerce. Solutions are designed to boost conversions, increase average order value, and reduce manual tasks through integrations with platforms like Shopify, BigCommerce, Salesforce Commerce, and CommerceTools. Global scalability is supported with localized merchandising to adapt to regional trends and shopper behaviors.
- Headquarters London, United Kingdom
- Employees 159
- Stage Acquired
- SectorsTechnologyRetail
- Website attraqt.com
- Social LinkedIn X
- Acquired by CrownPeak (Nov 2022)
- Legal Name Crownpeak Technology, Inc.
Products & Services of Fredhopper
Fredhopper offers a comprehensive portfolio of products and services, including Fredhopper Product Discovery, Fredhopper AI Search, Fredhopper Intelligent Merchandising, and Fredhopper Recommendations.
AI-driven product discovery for enhanced online shopping experiences.
Smarter search functionality to boost customer conversion rates.
Adapts merchandising to regional trends for global scalability.
Personalized product recommendations to increase average order value.
Funding Insights of Fredhopper
- Total Rounds 1
- Last Round Post-IPO — $5.01M
- First Round $5.01M
(Nov 2015)
- Investors Count 1
All 1 funding rounds of Fredhopper with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2015 | $5.01M | Post-IPO | – | – |
2 investors in total: 2 institutional.
Investors in Fredhopper
Fredhopper has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include CrownPeak and Azini Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| azini.com | ||||
Cloud-based digital experience management & website personalization platform | 2001 | crownpeak.com | Denver, United States |
Investor details for Fredhopper
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People of Fredhopper
52 people are tracked at Fredhopper (17 in leadership, 35 in team); the tracked headcount is 159.
| Name | Role | Group |
|---|---|---|
Daniela Reddig | Head Of UX | Leadership |
Nicola Thompson | Head of Interaction/UX Design | Leadership |
Georg Spielmann | Head of Ecommerce Business Solution Engineering | Leadership |
Paul Taylor | Vice President, Solutions | Leadership |
Natascha-Katharina Vogel | Senior Enterprise Account Director | Leadership |
Stefanie Noeske | Head of Professional Services EMEA | Leadership |
Celine Magiera | Partner Marketing Manager | Leadership |
Azra A. | Senior Partner Manager | Leadership |
Marc Kleine | Head of Pre Sales | Leadership |
Mark Greenaway | Chief Revenue Officer | Leadership |
Josh Kosofsky | Regional Sales Director | Leadership |
Ilse Palazzolo | Vice President Of Revenue Operations | Leadership |
Jai Prabhakaran | Vice President Sales, North America | Leadership |
Geoffrey Birt | Sr. Strategic Enterprise Account Director | Leadership |
Kathrin Hagmann | Head Of Customer Success & Renewals | Leadership |
Michael Thal | VP Of Product, Firstspirit | Leadership |
Stefan Häming | Sales Director Manufacturing & Automotive | Leadership |
Ella Crockett | Manager Of Customer Success | Team |
Johan de Wijs | Svp, Global Sales And Marketing | Team |
Callum Sanderson | Technical Consultant | Team |
32 more people are available in the full profile.
Complete people profiles for Fredhopper
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Investments & Acquisitions by Fredhopper
Fredhopper has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Fredhopper.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Tools for eCommerce search and personalization are provided by Fredhopper. | fredhopper.com | London, United Kingdom | 2009 | Jan 2017 | $31.36M |
Complete acquisition details for Fredhopper
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Timeline of Fredhopper
5 dated milestones of Fredhopper across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Fredhopper is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $5.0M.
- Acquisition Acquires Fredhopper.
- Exit Acquired by CrownPeak.
Competitors of Fredhopper
Fredhopper has 2 listed competitors in our database, 1 of them funded. They include Medallia and Bango.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| decibel.com | 2001 | London, United Kingdom | $50.3M | 76 | Medallia is focused on customer and employee experience management. | |
| bango.com | 1999 | Cambridge, United Kingdom | 274 | Marketing solutions for e-commerce businesses are provided by Bango. |
Detailed competitors of Fredhopper
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Web traffic of Fredhopper
The website of Fredhopper (attraqt.com) receives about 2.3K visits a month.
- Monthly visits2.3K
▲ 388.2% vs previous month
Websites whose visitors overlap most with Fredhopper. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| imrg.org | 100% | #2,093,259 | View details | ||
internetretailing.net | internetretailing.net | 100% | #893,461 | – | |
| myla.com | 80% | 3K | #6,376,967 | View details | |
simplybe.co.uk | simplybe.co.uk | 80% | #28,953 | – | |
| massimodutti.com | 80% | 14M | #3,356 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Fredhopper
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Related news about Fredhopper
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Frequently Asked Questions about Fredhopper
Fredhopper was founded in 2002 and raised its 1st funding round 13 years after it was founded.
Fredhopper is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Fredhopper has 159 employees.
Annual revenue of Fredhopper is $31.45M as on Dec 31, 2021.
AI-powered product discovery solutions are offered by Fredhopper, a Crownpeak solution, to enhance eCommerce experiences for leading international retail and fashion brands. Services are focused on smarter search, personalized recommendations, and intelligent merchandising. Sectors served include fashion, beauty, electronics, homeware, sports, outdoors, DIY, and B2B eCommerce. Solutions are designed to boost conversions, increase average order value, and reduce manual tasks through integrations with platforms like Shopify, BigCommerce, Salesforce Commerce, and CommerceTools. Global scalability is supported with localized merchandising to adapt to regional trends and shopper behaviors.
Fredhopper offers Fredhopper Product Discovery, Fredhopper AI Search, Fredhopper Intelligent Merchandising, and Fredhopper Recommendations.
Fredhopper has made 1 acquisition, including Fredhopper.
Fredhopper has 2 investors. Key investors include CrownPeak, and Azini Capital.
Fredhopper operates through Crownpeak Technology, Inc..
Yes. Fredhopper was acquired by CrownPeak in November 2022.