About FRENDS
FRENDS is a Retail company based in Encinitas (United States) founded in 2007. Fashion headphones and accessories for women are manufactured and sold. It operates in the Retail and Technology sectors. FRENDS has raised $1.35 million across 3 funding rounds. Its focus areas include Consumer Electronics E-Commerce, Audio and Video Devices, Headphones & Earphones and Internet First Brand. Its competitors include Shure, Plantronics and Waverly Labs; 1 of its 3 listed competitors has raised funding.
Company details
FRENDS was founded in 2007 in Encinitas, United States, within the fashion audio sector. Headphones designed for women, such as embellished leather and oil slick variants, are produced alongside accessories like caps and ear buds. Distribution occurs through an online platform, pop-up shops, and marketplaces including Nordstrom.com, Bloomingdales.com, and Net-a-Porter.com. Collaborations with designers like Dolce Gabbana and brands such as Swarovski and BaubleBar are integrated into collections.
- Headquarters Encinitas, United States
- SectorsRetailTechnology
- Website wearefrends.com
- Social LinkedIn X Facebook
- Total Equity Funding$1.35M (USD)
in 3 rounds
- Latest Funding Round$500K (USD), Seed
Dec 2011
Funding Insights of FRENDS
FRENDS has successfully raised a total of $1.35M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $500 thousand completed in December 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.35M
- Total Rounds 3
- Last Round Seed — $500,000
- First Round $94,793
(Feb 2010)
All 3 funding rounds of FRENDS with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2011 | $500,000 | Seed | – | – | – |
| Aug 2010 | $760,000 | Seed | – | – | – |
| Feb 2010 | $94,793 | Seed | – | – | – |
People of FRENDS
2 people are tracked at FRENDS (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Jan-Hein Habes | CEO | Leadership |
Shane L. | Global E-commerce Manager | Team |
Complete people profiles for FRENDS
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FRENDS
3 dated milestones of FRENDS across 4 years, from founding to its latest funding, stage changes and deals.
- Founded FRENDS is founded.
- Funding First funding round of $95K.
- Funding Latest funding round, Seed, of $500K.
Competitors of FRENDS
FRENDS has 3 listed competitors in our database, 1 of them funded. They include Shure, Plantronics and Waverly Labs.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shure.com | 1925 | Niles, United States | Manufactures audio equipment including microphones, wireless systems, earphones, and headphones for various applications. | |||
| plantronics.com | 1961 | Santa Cruz, United States | 6,500 | Provider of video and voice collaboration solutions | ||
| waverlylabs.com | 2013 | New York, United States | $1.2M | 10 | Real-time spoken language translation is enabled by developed earpieces. |
Detailed competitors of FRENDS
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of FRENDS
The website of FRENDS (wearefrends.com) receives about 3.3K visits a month.
- Monthly visits3.3K
▲ 13.7% vs previous month
Websites whose visitors overlap most with FRENDS. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
frendsbeauty.com | frendsbeauty.com | 100% | #537,614 | – | |
| urbanoutfitters.com | 80% | 22M | #1,572 | View details | |
gravisfootwear.com | gravisfootwear.com | 57% | #6,031,364 | – | |
| neffheadwear.com | 57% | 20.3K | #1,010,441 | View details | |
| bestbuy.com | 43% | 107.4M | #220 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for FRENDS
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Consumer Electronics E-Commerce
2 companies that operate in the same segment as FRENDS (Consumer Electronics E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | |||
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 |
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Frequently Asked Questions about FRENDS
FRENDS was founded in 2007 and raised its 1st funding round 3 years after it was founded.
FRENDS is headquartered in Encinitas, United States. It is registered at Encinitas, California, United States.
FRENDS is a funded company, having raised a total of $1.35M across 3 funding rounds to date. The company's 1st funding round was a Seed of $94.79K, raised on Feb 2010.
FRENDS was founded in 2007 in Encinitas, United States, within the fashion audio sector. Headphones designed for women, such as embellished leather and oil slick variants, are produced alongside accessories like caps and ear buds. Distribution occurs through an online platform, pop-up shops, and marketplaces including Nordstrom.com, Bloomingdales.com, and Net-a-Porter.com. Collaborations with designers like Dolce Gabbana and brands such as Swarovski and BaubleBar are integrated into collections.
FRENDS's top competitors include Waverly Labs, Plantronics and Shure.