About Fresh
Fresh is a company based in New York (United States) founded in 1991. It operates as a Direct-to-Consumer (D2C) and Subscription Services. Fresh offers products and services including Black Tea Serum, Soy Face Cleanser, Sugar Lip Oil, and Body Lotions. Fresh operates in a competitive market with competitors including Function of Beauty, Dabur, Arbonne International, Mielle Organics and Sol de Janeiro, among others.
- Latest Funding Round$205.39K (USD), Grant
Jan 2018
- Investors
Products & Services of Fresh
Fresh offers a comprehensive portfolio of products and services, including Black Tea Serum, Soy Face Cleanser, Sugar Lip Oil, and Body Lotions.
Serum is formulated to firm and smooth skin.
Cleanser is designed to hydrate and soothe skin.
Lip oil is created for hydration and color.
Lotions are made to moisturize and nourish skin.
Apps and channels of Fresh
its YouTube channel Fresh Beauty has 8.4K subscribers and 30 videos.
Videos from Fresh
The most watched videos on Fresh's YouTube channel, Fresh Beauty (8.4K subscribers). Click a video to play it here.
More on Fresh Beauty.
Funding Insights of Fresh
- Total Rounds 1
- Last Round Grant — $205,386
- First Round $205,386
(Jan 2018)
- Investors Count 1
All 1 funding rounds of Fresh with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $205,386 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Fresh
Fresh has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Fresh
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Fresh
6 people are tracked at Fresh (6 in leadership).
| Name | Role | Group |
|---|---|---|
Anne Veronique Bruel | CEO | Leadership |
Julio de la Jara | Senior Vice President Operations - LVMH | Leadership |
Jason Potter | CEO | Leadership |
Jenn Cornelius | Global Chief People Officer At Benefit Cosmetics And Fresh Beauty | Leadership |
Henry Mark | Head Of Business Planning And Sales Operations, North America Business Planning | Leadership |
Michael Moolenschot | Director, Global Visual Merchandising | Leadership |
Complete people profiles for Fresh
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of Fresh
2 dated milestones of Fresh across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Fresh is founded.
- Funding First funding round of $205K.
Competitors of Fresh
Fresh operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, Dabur, Arbonne International, Mielle Organics and Sol de Janeiro, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| dabur.com | 1884 | Delhi, India | – | 5,369 | Manufacturer of ayurvedic medicine and natural consumer products | |
| arbonne.com | 1980 | Irvine, United States | – | 387 | Natural personal care and beauty products are manufactured privately. | |
| mielleorganics.com | 2014 | Crown Point, United States | – | – | brand of natural beauty & personal care products | |
| soldejaneiro.com | 2015 | New York, United States | $14.58M | – | Brand of body care products | |
| burtsbees.com | 1984 | Durham, United States | – | – | Skin care and personal care products are manufactured and sold. | |
| juicebeauty.com | 2005 | San Rafael, United States | $27.11M | 66 | Clean skincare and makeup solutions are offered by Juice Beauty. | |
| seaweedbathco.com | 2010 | Austin, United States | $8.32M | – | Manufacturer of seaweed-based personal care products |
Detailed competitors of Fresh
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fresh
The website of Fresh (fresh.com) receives about 261.5K visits a month and ranks #100,941 among all websites worldwide, #5,166 in Beauty and Cosmetics.
- Monthly visits261.5K
▼ 41.6% vs previous month
- Unique visitors220.8K
per month
- Global rank#100,941
among all websites
- Category rank#5,166
Lifestyle · Beauty and Cosmetics
- Bounce rate44%
- Pages per visit3.1
- Average visit1 min 06 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Fresh. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
kiehls.com | kiehls.com | 91% | – | #50,607 | – |
origins.com | origins.com | 91% | – | #150,441 | – |
| philosophy.com | 90% | 534.1K | – | View details | |
| h2oplus.com | 80% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fresh
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Fresh
Complete news archive for Fresh
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Fresh
10 companies that operate in the same segment as Fresh (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Fresh
Fresh was founded in 1991 and raised its 1st funding round 27 years after it was founded.
Fresh is headquartered in New York, United States. It is registered at New York, New York, United States.
Anne Veronique Bruel is the current CEO of Fresh.
Fresh is involved in the development and sale of skincare, body care, lip care, and fragrance products. The company operates within the personal care sector, offering a wide range of solutions including moisturizers, cleansers, serums, masks, and lip treatments. Collections such as Black Tea, Rose, and Soy are formulated to address concerns like aging, hydration, and skin protection. Sustainability is emphasized through ethical sourcing and recyclable packaging initiatives. Products are distributed directly to consumers via an online platform with additional services like auto-replenishment and rewards programs.
Fresh's top competitors include Dabur, Sol de Janeiro and Arbonne International.
Fresh offers Black Tea Serum, Soy Face Cleanser, Sugar Lip Oil, and Body Lotions.
Fresh has 1 investor. Key investors include European Union.
Fresh operates through Fresh Inc..
The website of Fresh receives about 261 thousand visits a month and ranks #100,941 among all websites worldwide.