About Frido
Frido is a Retail company based in Pune (India) founded in 2015 by Arif Khan, Kunal Kundalik Kamble, Dewaj Baruah, and Ganesh Sharad Sonawane. Ergonomic products for pain relief and posture support are provided. It operates in the Retail and Consumer sectors. Frido has raised $38.49 million across 14 funding rounds from investors including Orbimed, Venture Garage and Jetty Ventures. The company has 215 employees. Its chief executive, as recorded, is Ganesh Sharad Sonawane. Its website myfrido.com draws about 3.9 million monthly visits. Its Indian entity Arcatron Mobility Private Limited reported revenue of ₹178 Cr. Frido offers products and services including Deep Sleep Pillow, Arch Sports Insole, Wedge Plus Cushion, Car Neck Rest Pillow, and AeroMesh Ergo Chair. Its focus areas include Fashion Tech, B2C Commerce, Footwear and Accessories. Its competitors include 10Club, Nestasia and Ellementry; 3 of its 3 listed competitors have raised funding.
Company details
Frido was founded in 2015 in Pune, India, as a platform in the ergonomic products sector. Operations focus on a catalog of insoles for foot support, memory foam and latex pillows for sleep optimization, and cushions for sitting and driving postures. Products are designed to address back, neck, and foot pain associated with daily activities, with materials like gel incorporated for relief.
- Headquarters Pune, India
- Employees 215
- Founders Arif Khan, Kunal Kundalik Kamble, Dewaj Baruah, Ganesh Sharad Sonawane
- SectorsRetailConsumer
- Website category Finance
- Email••••••••
- Phone•••• ••••
- Website myfrido.com
- Social LinkedIn X Facebook Instagram
- Legal Name Arcatron Mobility Private Limited
- Date of Incorporation 04 Jun, 2015
- Jurisdiction Pune, Maharashtra, India
- Annual Revenue₹178 Cr
FY 2025 · +145% YoY
- Net Loss-₹54.63 Cr
FY 2025 · -31% margin
- EBITDA-₹53.69 Cr
FY 2025 · -30% margin
- Total Equity Funding$38.49M (USD)
in 14 rounds
- Latest Funding Round$5.6M (USD), Series A
Nov 2025
- InvestorsOrbimed
& 86 more
- Employee Count215
Associated legal entities of Frido
Frido is associated with 2 registered companies on The Company Check; the primary company is Arcatron Mobility Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Arcatron Mobility Private Limited CIN U47721PN2015PTC155291 | Active | 04 Jun 2015 | Pune, Maharashtra | ₹178 Cr | 215 | 4 | View details |
| Arcatron Mobility Private Limited CIN U29299PN2015PTC155291 | 04 Jun 2015 | Pune, Maharashtra, India | View details |
Products & Services of Frido
Frido offers a comprehensive portfolio of products and services, including Deep Sleep Pillow, Arch Sports Insole, Wedge Plus Cushion, Car Neck Rest Pillow, and AeroMesh Ergo Chair.
Pillow designed for enhanced sleep and neck support.
Insole for foot arch support and pain relief during activities.
Cushion for seating comfort and posture improvement.
Pillow for travel comfort and neck pain reduction.
Chair providing ergonomic support for work and daily use.
Funding Insights of Frido
Frido has successfully raised a total of $38.49M across 14 strategic funding rounds. The most recent funding activity was a Series A round of $5.6 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $38.49M
- Total Rounds 14
- Last Round Series A — $5.6M
- First Round $22,600
(Jan 2016)
- Investors Count 87
Latest 10 of 14 funding rounds of Frido with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2025 | $5.6M | Series A | – | Orbimed | – |
| Mar 2025 | $9.5M | Series A | – | Orbimed | |
| Mar 2025 | $9.55M | Series A | – | Orbimed | |
| Feb 2024 | $11.2M | Series A | – | Rajeev Mittal, Orbimed | |
| Mar 2023 | $1.52M | Seed | – | B2V Ventures | |
| Jul 2022 | $236,800 | Seed | – | HRPL Restaurants, Meenu Sharma | |
| Sep 2021 | $218,500 | Seed | – | Dhruv Toshniwal, Gautam Ashra | |
| Jul 2021 | Debt – Conventional | – | – | – | |
| Apr 2020 | $65,100 | Seed | – | Pankaj Agrawal | |
| Aug 2019 | $145,100 | Angel Round | – | Harini Pattabhiraman, Vikas Suryawanshi |
87 investors in total: 17 institutional and 70 angel.
Investors in Frido
Frido has secured backing from 87 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Orbimed, Venture Garage and Jetty Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in public and private markets in India, including equity, debt, and real estate. | 2021 | mgaventures.in | Mumbai, India | |
Single family office investments in private equity are managed. | chonafamilyoffice.com | Mumbai, India | ||
Single family office of BL Taparia, chairman of Supreme Industries | b2vventures.com | Mumbai, India | ||
B2B technology startups are supported through venture booting, incubation, and funding services in the enterprise ecosystem. | 2014 | b2b1k.com | Mumbai, India | |
Investment in startups, fund management, and renewable energy services. | 2013 | artha.group | Mumbai, India | |
Investment in high-growth models and consumer market segments. | 2018 | jettyventures.com | Bengaluru, India | |
Angel investor network investing in early-stage startups | iangroup.vc | Delhi, India | ||
Investments are made by OrbiMed in global healthcare innovations across biopharmaceuticals and related fields. | 1989 | orbimed.com | New York, United States | |
Venture capital firm focused on seed-stage investments | Jaipur, India | |||
Venture capital fund focused on seed-stage startups | Kolkata, India |
Investor details for Frido
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Board of directors of Arcatron Mobility Private Limited (Frido)
Arcatron Mobility Private Limited is the primary company behind Frido. The board of Arcatron Mobility Private Limited currently have 4 directors; the longest-serving is Ganesh Sharad Sonawane, appointed in 2016. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ganesh Sharad Sonawane DIN 07028180 | Officer in default | 23 Apr 2016 | 10 yrs 6 mo | Arcatron Mobility Private Limited |
| Sunny Sharma DIN 02267273 | Nominee Director | 19 Feb 2024 | 2 yrs 8 mo | Arcatron Mobility Private Limited |
| Sumona Chakraborty DIN 09597426 | Nominee Director | 19 Feb 2024 | 2 yrs 8 mo | Arcatron Mobility Private Limited |
| Arif Minaj Khan DIN 07029505 | Director | 04 May 2024 | 2 yrs 6 mo | Arcatron Mobility Private Limited |
People of Frido
12 people are tracked at Frido (7 in leadership, 5 in team); the tracked headcount is 215.
| Name | Role | Group |
|---|---|---|
| Co-Founder & COO | Leadership | |
Kunal Kundalik Kamble | Co-Founder | Leadership |
Dewaj Baruah | Co-Founder | Leadership |
| Co-Founder & CEO | Leadership | |
Jaydeep Rao | Creative Head | Leadership |
| Chief Executive Officer | Leadership | |
Pulkit Dubey | Deputy General Manager | Leadership |
Jotiram Shinde | Lead - IT Infrastructure | Team |
Suyash Avasarkar | Internal Sales | Customer Support | Team |
Atharva Sonawane | Assistant Manager Supply Chain Management | Team |
Chaitrali Bokil | Senior UI UX Designer & CRO Specialist | Team |
Kshitij Meshram | Senior Content Writer | Team |
Complete people profiles for Frido
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Financials of Frido
Figures of Arcatron Mobility Private Limited, the primary company behind Frido, for FY 2025. Revenue was ₹178 Cr (+145% year on year). Net loss was -₹54.63 Cr (-31% margin). EBITDA was -₹53.69 Cr (-30% margin). Revenue has grown at a compounded annual rate of +75% over three years and +177% over five years.
- ₹178 CrRevenue · FY 2025 · +145% YoY
- -₹54.63 CrNet loss · -31% margin
- -₹53.69 CrEBITDA · -30% margin
- ₹83.3 LakhPaid-up capital
- 215Employees (provident fund records)
- +75%Revenue CAGR, 3 years
- +177%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Arcatron Mobility Private Limited are on its company page.
Detailed financial statements for Frido
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Frido
3 dated milestones of Frido across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Frido is founded.
- Funding First funding round of $23K.
- Funding Latest funding round, Series A, of $5.6M.
Competitors of Frido
Frido has 3 listed competitors in our database, 3 of them funded. They include 10Club, Nestasia and Ellementry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 10clubhomes.com | 2020 | Bengaluru, India | $44.47M | 48 | Multi-category home products are offered through an internet-first platform. | |
| nestasia.in | 2018 | Kolkata, India | $12.4M | 164 | Internet-first brand of multi-category home improvement products | |
| ellementry.com | 2018 | Jaipur, India | $359,745 | 80 | Handmade home improvement products are sold online through Ellementry. |
Detailed competitors of Frido
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Web traffic of Frido
The website of Frido (myfrido.com) receives about 3.9M visits a month and ranks #16,511 among all websites worldwide, #1,072 in Finance.
- Monthly visits3.9M
▲ 3.6% vs previous month
- Unique visitors1.6M
per month
- Global rank#16,511
among all websites
- Category rank#1,072
Finance · Finance
- Bounce rate55%
- Pages per visit3.0
- Average visit2 min 50 sec
- DevicesDesktop 6% · Mobile 94%
Websites whose visitors overlap most with Frido. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thesleepcompany.in | 100% | 2.8M | #24,666 | View details | |
| sleepycat.in | 84% | 506.4K | #138,446 | View details | |
| greensoul.online | 74% | 410.6K | #100,937 | View details | |
| razorpay.com | 68% | 34.9M | #1,536 | View details | |
ergosphere.in | ergosphere.in | 68% | #1,253,752 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Frido
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Frido (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Related news about Frido
Complete news archive for Frido
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Frequently Asked Questions about Frido
Frido was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Frido is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.
Ganesh Sharad Sonawane is the CEO of Frido, as recorded in our data. They have also founded this company.
Frido is a funded company, having raised a total of $38.49M across 14 funding rounds to date. The company's 1st funding round was a Angel Round of $145.1K, raised on Jan 2016.
Frido has 215 employees.
The primary company behind Frido, Arcatron Mobility Private Limited, reported revenue of ₹178 Cr for FY 2025, up 145% year on year.
Frido was founded in 2015 in Pune, India, as a platform in the ergonomic products sector. Operations focus on a catalog of insoles for foot support, memory foam and latex pillows for sleep optimization, and cushions for sitting and driving postures. Products are designed to address back, neck, and foot pain associated with daily activities, with materials like gel incorporated for relief.
Frido's top competitors include Nestasia, 10Club and Ellementry.
Frido offers Deep Sleep Pillow, Arch Sports Insole, Wedge Plus Cushion, Car Neck Rest Pillow, and AeroMesh Ergo Chair.
Frido has 87 investors. Key investors include Orbimed, Venture Garage, Jetty Ventures, Globsyn, and Artha Group.
Frido operates through Arcatron Mobility Private Limited.
The legal entities of Frido currently have 4 directors, including Sunny Sharma, Ganesh Sharad Sonawane, Arif Minaj Khan and others.