Frido

Pune, India Founded: 2015 • Age: 11 yrs
Ergonomic products for pain relief and posture support are provided.
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About Frido

Frido is a company based in Pune (India) founded in 2015 by Arif Khan, Kunal Kundalik Kamble, Dewaj Baruah, and Ganesh Sharad Sonawane.. Frido has raised $32.79 million across 11 funding rounds from investors including Orbimed, Venture Garage and Jetty Ventures. The company has 215 employees as of April 07, 2025. Frido offers products and services including Deep Sleep Pillow, Arch Sports Insole, Wedge Plus Cushion, Car Neck Rest Pillow, and AeroMesh Ergo Chair. Frido operates in a competitive market with competitors including 10Club, Nestasia, Ellementry, Pelican Essentials and Nestroots, among others.

  • Headquarter Pune, India
  • Employees 215 as on 07 Apr, 2025
  • Founders Arif Khan, Kunal Kundalik Kamble, Dewaj Baruah, Ganesh Sharad Sonawane
  • Sectors
    Retail
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Arcatron Mobility Private Limited
  • Date of Incorporation 04 Jun, 2015
  • Jurisdiction Pune, Maharashtra, India
Operational Areas
Retail → Fashion & Retail Innovation
Consumer → Beauty, Personal & Household Care
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
    $8.49 M (USD)
    225.6
    as on Mar 31, 2024
  • Net Profit
    $-2.43 M (USD)
    -97.66
    as on Mar 31, 2024
  • EBITDA
    $-2.26 M (USD)
    -142.08
    as on Mar 31, 2024
  • Total Equity Funding
    $32.79 M (USD)

    in 11 rounds

  • Latest Funding Round
    $9.55 M (USD), Series A

    Mar 21, 2025

  • Investors
    Orbimed

    & 86 more

  • Employee Count
    215

    as on Apr 07, 2025

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Products & Services of Frido

Frido offers a comprehensive portfolio of products and services, including Deep Sleep Pillow, Arch Sports Insole, Wedge Plus Cushion, Car Neck Rest Pillow, and AeroMesh Ergo Chair. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Pillow designed for enhanced sleep and neck support.

Insole for foot arch support and pain relief during activities.

Cushion for seating comfort and posture improvement.

Pillow for travel comfort and neck pain reduction.

Chair providing ergonomic support for work and daily use.

People of Frido
Headcount 10-50
Employee Profiles 8
Employee Profiles
People
Jotiram Shinde
Lead - IT Infrastructure
People
Jaydeep Rao
Creative Head
People
Ganesh Sonawane
Chief Executive Officer
People
Suyash Avasarkar
Internal Sales | Customer Support

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Funding Insights of Frido

Frido has successfully raised a total of $32.79M across 11 strategic funding rounds. The most recent funding activity was a Series A round of $9.55 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 11
  • Last Round Series A — $9.5M
  • First Round

    (04 Jan 2016)

  • Investors Count 87
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2025 Amount Series A - Frido Valuation Orbimed
Mar, 2025 Amount Series A - Frido Valuation Orbimed
Feb, 2024 Amount Series A - Frido Valuation Rajeev Mittal , Orbimed
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Frido

Frido has secured backing from 87 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Orbimed, Venture Garage and Jetty Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investment in public and private markets in India, including equity, debt, and real estate.
Founded Year Domain Location
Single family office investments in private equity are managed.
Founded Year Domain Location
Single family office of BL Taparia, chairman of Supreme Industries
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Frido

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Frido

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Frido Comparisons

Employees
+
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Competitors of Frido

Frido operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 10Club, Nestasia, Ellementry, Pelican Essentials and Nestroots, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multi-category home products are offered through an internet-first platform.
domain founded_year HQ Location
Internet-first brand of multi-category home improvement products
domain founded_year HQ Location
Handmade home improvement products are sold online through Ellementry.
domain founded_year HQ Location
Internet first brand offering furniture products
domain founded_year HQ Location
Home improvement products are sold via an online platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Frido

Frequently Asked Questions about Frido

When was Frido founded?

Frido was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Frido located?

Frido is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.

Who is the current CEO of Frido?

Ganesh Sharad Sonawane is the current CEO of Frido. They have also founded this company.

Is Frido a funded company?

Frido is a funded company, having raised a total of $32.79M across 11 funding rounds to date. The company's 1st funding round was a Series A of $11.2M, raised on Jan 04, 2016.

How many employees does Frido have?

As of Apr 07, 2025, the latest employee count at Frido is 215.

What is the annual revenue of Frido?

Annual revenue of Frido is $8.49M as on Mar 31, 2024.

What does Frido do?

Frido was founded in 2015 in Pune, India, as a platform in the ergonomic products sector. Operations focus on a catalog of insoles for foot support, memory foam and latex pillows for sleep optimization, and cushions for sitting and driving postures. Products are designed to address back, neck, and foot pain associated with daily activities, with materials like gel incorporated for relief.

Who are the top competitors of Frido?

Frido's top competitors include Nestasia, 10Club and Pelican Essentials.

What products or services does Frido offer?

Frido offers Deep Sleep Pillow, Arch Sports Insole, Wedge Plus Cushion, Car Neck Rest Pillow, and AeroMesh Ergo Chair.

Who are Frido's investors?

Frido has 87 investors. Key investors include Orbimed, Venture Garage, Jetty Ventures, Globsyn, and Artha Group.

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