About Fringe
Fringe is a company based in Richmond (United States) founded in 2018 by Isaiah Goodall, Jordan Peace, and Jason Murray. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Fringe has raised $30.85 million across 8 funding rounds from investors including Origin Ventures, Felten Group and Sovereign's Capital. Fringe offers products and services including Fringe Platform and Rewards & Recognition. Fringe operates in a competitive market with competitors including Bennie, eHealth, Clair, Nayya and Plum, among others.
- Total Equity Funding$30.85M (USD)
in 8 rounds
- Latest Funding Round$6.01M (USD), Series A
Sep 2024
- InvestorsOrigin Ventures
& 6 more
Products & Services of Fringe
Fringe offers a comprehensive portfolio of products and services, including Fringe Platform and Rewards & Recognition.
A platform for lifestyle benefits and employee wellbeing.
Tools for employee rewards and recognition are provided.
Funding Insights of Fringe
Fringe has successfully raised a total of $30.85M across 8 strategic funding rounds. The most recent funding activity was a Series A round of $6.01 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.85M
- Total Rounds 8
- Last Round Series A — $6.01M
- Investors Count 7
All 8 funding rounds of Fringe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | $6.01M | Series A | – | – | – |
| Nov 2022 | $17M | Series A | – | Origin Ventures | |
| Feb 2021 | $2.64M | Seed | – | Sovereign's Capital | |
| Feb 2020 | $4M | Seed | – | Sovereign's Capital | |
| Nov 2019 | $600,000 | Seed | – | – | – |
| Oct 2019 | $600,000 | Seed | – | – | – |
| Aug 2019 | $20,000 | Grant | – | – | |
| Jun 2019 | – | Seed | – | Center for Innovative Technology | – |
7 investors in total: 6 institutional and 1 angel.
Investors in Fringe
Fringe has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Origin Ventures, Felten Group and Sovereign's Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in the US | – | originventures.com | Chicago, United States | |
Private equity investments in faith-driven public companies are managed. | – | sovereignscapital.com | Raleigh, United States | |
- | – | manchesterstory.com | - | |
Early-stage VC firm funding companies in the US | – | cit.org | Herndon, United States | |
- | – | lighthouselabsrva.org | - | |
- | – | feltengroup.com | - | |
JW Jaffray Woodriff | Indian angel investor, co-founder of Felton Group, focuses on early-stage startups. | – | unknown_0f036b48dc6845d8a | - |
Investor details for Fringe
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fringe
20 people are tracked at Fringe (8 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Isaiah Goodall | Co-Founder & Head of Growth | Leadership |
Jordan Peace | Co-Founder & CEO | Leadership |
Jason Murray | Co-Founder & Head of Innovation | Leadership |
Meredith P. Griffith | Director, Product | Leadership |
Luke Atwood | Director, Finance | Leadership |
Elizabeth Tubbs | Director, Brand Partnerships | Leadership |
Swain Strickland | Director Of Engineering | Leadership |
Carl Sajous | Senior Director Of Growth | Leadership |
Jill Tesauro | Sr. Dir. Of Customer Operations | Team |
Jeffrey Brown | Lead Software Architect | Team |
Matt McKimmy | Senior Product Manager | Team |
Melissa Schwartz | Senior Software Engineer | Team |
Bibiana Seng | Quality Assurance Engineer | Team |
Georgia Jackson | Brand Partnership Implementation Specialist | Team |
Khloé Platter | Product Operations Manager | Team |
Stephen Lethbridge | Senior Salesforce Engineer | Team |
Tho le | Technical Lead | Team |
Jamie Gonthier | Brand Partnerships Lead | Team |
Jonathon Alder | Lead Software Engineer | Team |
Bryce Bedford | Product Manager / Scrum Master | Team |
Complete people profiles for Fringe
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fringe
3 dated milestones of Fringe across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Fringe is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $6.0M.
Competitors of Fringe
Fringe operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bennie, eHealth, Clair, Nayya and Plum, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bennie.com | 2019 | New York, United States | $33M | 87 | Employee health benefits are managed via an HR broker platform. | |
| ehealthinsurance.com | 1997 | Mountain View, United States | $44M | 2,127 | Online health insurance comparison platform for individuals and small businesses | |
| getclair.com | 2019 | New York, United States | $67.7M | – | Embedded Earned Wage Access solutions are provided for HR platforms. | |
| nayya.com | 2010 | New York, United States | $105.8M | – | Cloud based benefit marketplace for employees | |
| plumhq.com | 2019 | Bengaluru, India | $20.73M | 400 | Employee health benefits and insurance solutions are provided by Plum. | |
| healthcarebluebook.com | 2008 | Brentwood, United States | $10M | 101 | An online healthcare pricing guide | |
| takecommandhealth.com | 2014 | Dallas, United States | $45.6M | 58 | Online marketplace for employee benefits administration is provided. | |
| sanabenefits.com | 2017 | Austin, United States | $110.61M | – | Benefit marketplace solutions for employees | |
| navabenefits.com | 2019 | New York, United States | $90M | – | Employee benefits brokerage and administrative services are provided to companies. | |
| benify.com | 2004 | Stockholm, Sweden | – | – | A benefits management platform is provided for organizations. |
Detailed competitors of Fringe
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fringe
The website of Fringe (fringe.us) receives about 49.7K visits a month and ranks #367,099 among all websites worldwide, #2,774 in Business Services.
- Monthly visits49.7K
▼ 24.8% vs previous month
- Unique visitors33.7K
per month
- Global rank#367,099
among all websites
- Category rank#2,774
Business and Consumer Services · Business Services
- Bounce rate34%
- Pages per visit5.6
- Average visit1 min 25 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Fringe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| getbenepass.com | 100% | 143.3K | #215,536 | View details | |
| tremendous.com | 97% | 15.5M | #3,936 | View details | |
peoplemanagingpeople.com | peoplemanagingpeople.com | 96% | – | #201,567 | – |
| peopleinsight.co.uk | 96% | 42.7K | #733,320 | View details | |
cx-journey.com | cx-journey.com | 58% | – | #2,115,966 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Fringe
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Fringe
Complete news archive for Fringe
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Fringe
10 companies that operate in the same segment as Fringe (Insurance & Risk Management), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Health insurance plans are offered for individuals and families. | 2006 | Chennai, Tamil Nadu, India | USD 783.29 M | USD 1.9 B | 15,820 | |
Life, health, and general insurance services are provided across India. | 2001 | Mumbai, Maharashtra, India | USD 306.52 M | USD 2.88 B | 16,700 | |
Financial solutions including loans and insurance are offered. | 2007 | Pune, Maharashtra, India | – | USD 15.24 B | 126 | |
Life Insurance joint venture between SBI and BNP Paribas Cardiff | 2000 | Mumbai, Maharashtra, India | USD 264 M | USD 14.28 B | 26,360 | |
Insurance, banking, and wealth management services are provided worldwide. | 1816 | Paris, France | – | USD 128.35 B | 100,040 | |
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | – | – | |
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States | – | – | – | |
Cloud-based employee benefits administration solutions are delivered. | 1998 | West Des Moines, Iowa, United States | USD 65.16 M | – | – |
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Frequently Asked Questions about Fringe
Fringe was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Fringe is headquartered in Richmond, United States. It is registered at Richmond, Virginia, United States.
Jordan Peace is the current CEO of Fringe. They have also founded this company.
Fringe is a funded company, having raised a total of $30.85M across 8 funding rounds to date.
A comprehensive platform for lifestyle benefits, employee wellbeing, rewards, and recognition is provided by Fringe. Solutions cater to HR and people teams, focusing on stipend programs, engagement, and remote or hybrid work benefits. Services are designed to meet diverse workforce needs across various sectors, helping companies attract talent, boost retention, and save on employee experience budgets. Global team support without administrative burden is also facilitated.
Fringe offers Fringe Platform and Rewards & Recognition.
Fringe has 7 investors. Key investors include Origin Ventures, Felten Group, Sovereign's Capital, ManchesterStory Group, and Center for Innovative Technology.