Fringe

Richmond, United States Founded: 2018 • Age: 8 yrs
An online marketplace for enterprise employee lifestyle benefits is operated.

About Fringe

Fringe is a company based in Richmond (United States) founded in 2018 by Isaiah Goodall, Jordan Peace, and Jason Murray. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Fringe has raised $30.85 million across 8 funding rounds from investors including Origin Ventures, Felten Group and Sovereign's Capital. Fringe offers products and services including Fringe Platform and Rewards & Recognition. Fringe operates in a competitive market with competitors including Bennie, eHealth, Clair, Nayya and Plum, among others.

  • Headquarter Richmond, United States
  • Founders Isaiah Goodall, Jordan Peace, Jason Murray
  • Sectors
    Financial Services
    Technology Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Financial Services → Insurance & Risk Management
Technology → Enterprise Software & Productivity Solutions
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $30.85 M (USD)

    in 8 rounds

  • Latest Funding Round
    $6.01 M (USD), Series A

    Sep 09, 2024

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Fringe

Fringe offers a comprehensive portfolio of products and services, including Fringe Platform and Rewards & Recognition. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

A platform for lifestyle benefits and employee wellbeing.

Tools for employee rewards and recognition are provided.

People of Fringe
Headcount 50-200
Employee Profiles 19
Employee Profiles
People
Jill Tesauro
Sr. Dir. Of Customer Operations
People
Jason Murray
Co-Founder & Head of Growth and Strategy
People
Meredith P. Griffith
Director, Product
People
Luke Atwood
Director, Finance

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Funding Insights of Fringe

Fringe has successfully raised a total of $30.85M across 8 strategic funding rounds. The most recent funding activity was a Series A round of $6.01 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round Series A — $6.0M
  • First Round
  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2024 Amount Series A - Fringe Valuation

investors

Nov, 2022 Amount Series A - Fringe Valuation Origin Ventures
Feb, 2021 Amount Seed - Fringe Valuation Sovereign's Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Fringe

Fringe has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Origin Ventures, Felten Group and Sovereign's Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
VC firm investing in the US
Founded Year Domain Location
Private equity investments in faith-driven public companies are managed.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Fringe

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Fringe

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Fringe Comparisons

Employees
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Competitors of Fringe

Fringe operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bennie, eHealth, Clair, Nayya and Plum, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Employee health benefits are managed via an HR broker platform.
domain founded_year HQ Location
Online health insurance comparison platform for individuals and small businesses
domain founded_year HQ Location
Embedded Earned Wage Access solutions are provided for HR platforms.
domain founded_year HQ Location
Cloud based benefit marketplace for employees
domain founded_year HQ Location
Employee health benefits and insurance solutions are provided by Plum.
domain founded_year HQ Location
An online healthcare pricing guide
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Fringe

Frequently Asked Questions about Fringe

When was Fringe founded?

Fringe was founded in 2018 and raised its 1st funding round 1 year after it was founded.

Where is Fringe located?

Fringe is headquartered in Richmond, United States. It is registered at Richmond, Virginia, United States.

Who is the current CEO of Fringe?

Jordan Peace is the current CEO of Fringe. They have also founded this company.

Is Fringe a funded company?

Fringe is a funded company, having raised a total of $30.85M across 8 funding rounds to date. The company's 1st funding round was a Seed of $2.64M, raised on Jun 18, 2019.

What does Fringe do?

A comprehensive platform for lifestyle benefits, employee wellbeing, rewards, and recognition is provided by Fringe. Solutions cater to HR and people teams, focusing on stipend programs, engagement, and remote or hybrid work benefits. Services are designed to meet diverse workforce needs across various sectors, helping companies attract talent, boost retention, and save on employee experience budgets. Global team support without administrative burden is also facilitated.

Who are the top competitors of Fringe?

Fringe's top competitors include eHealth, Plum and Clair.

What products or services does Fringe offer?

Fringe offers Fringe Platform and Rewards & Recognition.

Who are Fringe's investors?

Fringe has 7 investors. Key investors include Origin Ventures, Felten Group, Sovereign's Capital, ManchesterStory Group, and Center for Innovative Technology.

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