Fromm Pro

Prospect Heights, United States Founded: 1907 • Age: 119 yrs Acquired By Firelight Capital Partners
Provider of hair shears, hair brushes, combs, hair clips, rollers, salon apparel, salon tools, and color accessories

About Fromm Pro

Fromm Pro is a company based in Prospect Heights (United States) founded in 1907 was acquired by Firelight Capital Partners in January 2024. Fromm Pro offers products and services including Mission Sleek Hair Brush, ProVolume Ceramic Hair Rollers, Embossed Pop Up Foil, Premium Client Hairstyling Cape, and Softees Microfiber Towels. Fromm Pro operates in a competitive market with competitors including Madison Reed, Prose, Revela, Vegamour and K18 Hair, among others.

Key Metrics

Products & Services of Fromm Pro

Fromm Pro offers a comprehensive portfolio of products and services, including Mission Sleek Hair Brush, ProVolume Ceramic Hair Rollers, Embossed Pop Up Foil, Premium Client Hairstyling Cape, and Softees Microfiber Towels.

Mission Sleek Hair Brush
Brushes

Round wood brush for smooth and lustrous blowouts

ProVolume Ceramic Hair Rollers
Rollers

Ceramic rollers for adding volume to hair styles

Embossed Pop Up Foil
Color Tools

Foil sheets for hair coloring and highlighting

Premium Client Hairstyling Cape
Salon Apparel

Capes for protecting clients during services

Softees Microfiber Towels
Towels

Absorbent towels for salon hair drying needs

Apps and channels of Fromm Pro

its YouTube channel Fromm Pro has 2.86K subscribers and 30 videos.

Fromm Pro
YouTube 2.86K subscribers 30 videos Howto & Style
Open channel

Videos from Fromm Pro

The most watched videos on Fromm Pro's YouTube channel, Fromm Pro (2.86K subscribers). Click a video to play it here.

Dramatic Pixie Haircut Transformation with Emily Anderson | Fromm Pro
482.1K views
How-To Cut and Style the Perfect "Lived in" Lob with Emily Anderson | Fromm Pro
7.6K views
How-To: Perfect Salon Quality Blowout with Emily Anderson | Fromm Pro
2.5K views
Blow Dry and Straighten with the Intuition Hot Paddle | Fromm Pro
2.5K views

More on Fromm Pro.

Investors in Fromm Pro

Fromm Pro has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Firelight Capital Partners.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
A private equity firm focused on consumer and retail brands is operated.
–firelightcapital.comFort Lauderdale, United States
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Investor details for Fromm Pro

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  • Round participation
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Verified entity values are shown only after access is granted.

People of Fromm Pro

1 people are tracked at Fromm Pro (1 in leadership).

NameRoleGroup
Martin Okner
CEOLeadership
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Complete people profiles for Fromm Pro

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
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Timeline of Fromm Pro

2 dated milestones of Fromm Pro across 117 years, from founding to its latest funding, stage changes and deals.

  1. Founded Fromm Pro is founded.
  2. Exit Acquired by Firelight Capital Partners.

Competitors of Fromm Pro

Fromm Pro operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Madison Reed, Prose, Revela, Vegamour and K18 Hair, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
madison-reed.com2013San Francisco, United States$248.9M247
Hair coloring kits are provided via an internet-first brand.
prose.com2017Brooklyn, United States$32.35M233
Customized organic hair care products are provided through subscriptions.
getrevela.com2021Woburn, United States$6.5M14
Hair care products are offered through an internet-first brand.
vegamour.com2017Los Angeles, United States$80M–
Natural hair care products are offered via an internet-first brand.
k18hair.com2019San Francisco, United States$25M–
Hair care products are offered through an internet-first brand model.
daehair.com2019Phoenix, United States$10.6M29
Hair care products are offered by an internet-first vegan brand.
ceremonia.com2020New York, United States$13M–
Natural hair care products are offered online by Ceremonia.
naturallclub.com2015Cleveland, United States$150,000–
Natural hair conditioners are delivered monthly through subscriptions.
reviveprocare.com2015Beverly Hills, United States––
Organic haircare products are sold via internet-first brand.
curlmix.com2015Chicago, United States–30
Online subscription box for women with curly hair
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Detailed competitors of Fromm Pro

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
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Verified entity values are shown only after access is granted.

Web traffic of Fromm Pro

The website of Fromm Pro (frommpro.com) receives about 7.7K visits a month.

  • Monthly visits
    7.7K

    ▼ 26.4% vs previous month

Similar websites

Websites whose visitors overlap most with Fromm Pro. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
pivot-point.com
pivot-point.com
100%
–#857,012–
scrupleshaircare.com
97%
–#1,885,013View details
annieinc.com
annieinc.com
94%
–#394,183–
unitehair.com
unitehair.com
94%
–#1,160,975–
sakishears.com
sakishears.com
91%
–#2,066,961–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 40 similar websites and full traffic analytics for Fromm Pro

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Similar companies to Fromm Pro

10 companies that operate in the same segment as Fromm Pro (Beauty & Personal Care Products), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Online platform offering a wide range of baby, kids, and maternity products
2010Pune, Maharashtra, IndiaUSD 513.39 MUSD 911.07 M6,330
3M is recognized as a global leader in industrial innovation.
1902United States–USD 24.95 B74
Provider of FMCG conglomerate products
1837United States–USD 457.23 M923
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M–431
Baby products from multiple retailers are aggregated and browsed online.
2011Oakland, California, United StatesUSD 40.67 M––
Online platform for preschool management and parent updates is offered.
2014San Francisco, California, United StatesUSD 88.8 M––
Internet first brand offering wearable breast pumps
2013London, England, United KingdomUSD 157.63 M––
Online brand offering mens grooming products
2015Gurugram, Haryana, IndiaUSD 52.66 M––
Retailer of perfumes, cosmetics, skincare, and related gift set items
2012Gurugram, Haryana, IndiaUSD 58.54 M––
Platform offering multi-category natural beauty care products
2019Mumbai, Maharashtra, IndiaUSD 46.98 MUSD 9.25 M94
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Frequently Asked Questions about Fromm Pro

Fromm Pro was founded in 1907.

Fromm Pro is headquartered in Prospect Heights, United States. It is registered at Prospect Heights, New York, United States.

Martin Okner is the current CEO of Fromm Pro.

Fromm Pro was founded in 1907 and is headquartered in Prospect Heights, United States. Operations focus on the manufacture and distribution of professional hair care products within the beauty industry. Hair shears, brushes, combs, clips, rollers, salon apparel, tools, and color accessories are produced for stylists and salons. Ergonomic designs and technological features are incorporated into brushes and other items to support professional use.

Fromm Pro's top competitors include Madison Reed, Prose and Vegamour.

Fromm Pro offers Mission Sleek Hair Brush, ProVolume Ceramic Hair Rollers, Embossed Pop Up Foil, Premium Client Hairstyling Cape, and Softees Microfiber Towels.

Fromm Pro has 1 investor. Key investors include Firelight Capital Partners.

Fromm Pro operates through Fromm International.

Yes. Fromm Pro was acquired by Firelight Capital Partners in January 2024.

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