About Fronted
Fronted is a company based in London (United Kingdom) founded in 2020 by Anthony Mann and Jamie Campbell. It operates as a B2C. Fronted has raised $2.74 million across 5 funding rounds from investors including Fasanara, Paul Rippon and Gary Kevin Dolman. The company has 8 employees. Fronted offers products and services including Deposit Transfer Service. Fronted operates in a competitive market with competitors including Jetty, Obligo, LeaseLock, Canopy and Flatfair, among others.
- Headquarter London, United Kingdom
- Employees 8
- Founders Anthony Mann, Jamie Campbell
- SectorsFinancial Services
- Website fronted.rent
- Social X Facebook
- Legal Name Fronted Holding Ltd
- Date of Incorporation 24 Oct, 2019
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$2.74M (USD)
in 5 rounds
- Latest Funding Round$1.34M (USD), Seed
Nov 2021
- InvestorsFasanara
& 5 more
- Employee Count8
Products & Services of Fronted
Fronted offers a comprehensive portfolio of products and services, including Deposit Transfer Service.
Facilitates transferring rental deposits via loan to ease tenant relocations.
Funding Insights of Fronted
Fronted has successfully raised a total of $2.74M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $1.34 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.74M
- Total Rounds 5
- Last Round Seed — $1.34M
- Investors Count 6
All 5 funding rounds of Fronted with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $25.42M | Debt – Conventional | – | – | |
| Nov 2021 | $1.34M | Seed | – | Fasanara | – |
| May 2021 | $1.4M | Seed | – | Paul Rippon, Gary Kevin Dolman | |
| May 2021 | – | Debt – Conventional | – | – | |
| Aug 2020 | – | Seed | – | Passion Capital | – |
6 investors in total: 2 institutional and 4 angel.
Investors in Fronted
Fronted has secured backing from 6 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Fasanara, Paul Rippon and Gary Kevin Dolman.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused Early stage VC Firm investing in Europe and the UK | – | passioncapital.com | London, United Kingdom | |
An investment management firm specializing in diversified funds and portfolios. | 2011 | fasanara.com | London, United Kingdom | |
PR Paul Rippon | Angel investor and fintech expert, co-founder of Monzo Bank, active in startups | – | unknown_34b621ba657a4055a | - |
GK Gary Kevin Dolman | - | – | unknown_956ae4ffa24c4098a | - |
VV Ville Vesterinen | Finnish angel investor in India, co-founder of Slush, focuses on tech startups | – | unknown_db38d01d5e604002b | - |
LL Ling Lin | Angel investor focusing on tech startups, based in India. | – | unknown_1db5ce2accbe44a88 | - |
Investor details for Fronted
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fronted
2 people are tracked at Fronted (2 in leadership); the tracked headcount is 8.
| Name | Role | Group |
|---|---|---|
Anthony Mann | Co-Founder | Leadership |
Jamie Campbell | Co-Founder | Leadership |
Complete people profiles for Fronted
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fronted
3 dated milestones of Fronted across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Fronted is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $1.3M.
Competitors of Fronted
Fronted operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Jetty, Obligo, LeaseLock, Canopy and Flatfair, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jetty.com | 2015 | New York, United States | $65.5M | 99 | Jetty is recognized as a financial services company for renters. | |
| myobligo.com | 2017 | Tel Aviv, Israel | $55.5M | – | Security deposit alternatives are provided for residential property rentals. | |
| leaselock.com | 2012 | Los Angeles, United States | $73.16M | – | AI-driven security deposit replacements are offered to renters. | |
| canopy.rent | 2015 | London, United Kingdom | $12.38M | 38 | Credit building and deposit alternative for renters offered. | |
| flatfair.co.uk | 2016 | London, United Kingdom | $13.07M | 27 | A deposit-free rental platform is offered to tenants and landlords. | |
| reposit.co.uk | 2011 | London, United Kingdom | $1.17M | 16 | Alternative to tenancy deposits is provided via insurance-backed guarantee. | |
| circlepe.club | 2022 | Gurugram, India | $1M | – | Tenants are connected with landlords through a zero-deposit rental platform. | |
| standby.io | 2015 | Tampa, United States | $9.05M | – | SaaS-driven security deposit replacement solution for renters |
Detailed competitors of Fronted
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Fronted
Complete news archive for Fronted
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Fronted
10 companies that operate in the same segment as Fronted (Banking & FinTech Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | – | – | |
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 221.42 M | – | – | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.16 B | USD 1.96 B | 1,440 | |
Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.99 B | – | – | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 1.9 B | – | – | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | – | 237 | |
Digital banking services are offered to consumers and businesses. | 2014 | London, England, United Kingdom | USD 1.06 B | USD 813.42 M | 3,231 | |
Payment and banking solutions are provided to users and banks. | 2015 | San Ramon, California, United States | USD 390 M | USD 532.2 K | 3 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Digital banking services are provided for individuals and businesses. | 2014 | Blyth, United Kingdom | USD 852.48 M | – | – |
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Frequently Asked Questions about Fronted
Fronted was founded in 2020.
Fronted is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Fronted is a funded company, having raised a total of $2.74M across 5 funding rounds to date.
Fronted has 8 employees.
Fronted provides a financial service for UK renters to transfer their protected rental deposits from one property to another. Users pay a fixed fee and receive an interest-free loan to cover new deposits, which are paid directly to letting agents. This process works with government-approved schemes in England and Wales, easing the financial burden of moving by allowing repayment within 90 days. It targets individual tenants seeking affordable relocation options.
Fronted offers Deposit Transfer Service.
Fronted has 6 investors. Key investors include Fasanara, Paul Rippon, Gary Kevin Dolman, Ville Vesterinen, and Ling Lin.
Fronted operates through Fronted Holding Ltd.