About Frubana
Frubana is a Retail company based in Bogota (Colombia) founded in 2018. Online marketplace offering fruits vegetables. It operates in the Retail and Agriculture sectors. Frubana has raised $289.34 million across 6 funding rounds from investors including SoftBank, Lightspeed Venture Partners and Kairos. Its focus areas include B2B E-Commerce, Food & Beverages, Groceries and Farm Products. Its competitors include Cultivando Futuro, La Mayorista and Surtiapp.
Company details
Frubana was established in 2018 in Bogota, Colombia, as an online platform in the agritech sector. Suppliers of fruits, vegetables, oils, herbs, mushrooms, tubers, and related products are linked directly to restaurants through the service. Operations focus on streamlining procurement for the food industry. A mobile application is offered for iOS and Android devices to facilitate access and transactions.
- Headquarters Bogota, Colombia
- SectorsRetailAgriculture
- Email••••••••
- Phone•••• ••••
- Website frubana.com
- Social LinkedIn
- Total Equity Funding$289.34M (USD)
in 6 rounds
- Latest Funding Round$30.07M (USD), Series C
May 2024
- InvestorsSoftBank
& 8 more
Funding Insights of Frubana
Frubana has successfully raised a total of $289.34M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $30.07 million completed in May 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $289.34M
- Total Rounds 6
- Last Round Series C — $30.07M
- First Round $11.8M
(Mar 2019)
- Investors Count 9
All 6 funding rounds of Frubana with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2024 | $30.07M | Series C | – | – | – |
| Oct 2021 | $157.32M | Series C | – | – | – |
| Apr 2021 | $65M | Series B | – | GGV Capital | |
| Jan 2020 | $25M | Series A | – | GGV Capital | |
| Jun 2019 | $150,000 | Seed | – | Y Combinator | – |
| Mar 2019 | $11.8M | Seed | – | Kairos | – |
9 investors in total: 9 institutional.
Investors in Frubana
Frubana has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include SoftBank, Lightspeed Venture Partners and Kairos.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Sectors like ad tech, food tech, logistics, services are targeted. | monashees.com | Sao Paulo, Brazil | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Venture capital is invested in cybersecurity, fintech, and AI startups. | ggvc.com | Menlo Park, United States | ||
Venture capital firm focused on multiple sectors | magic.fund | San Francisco, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
Venture capital firm investing in tech startups | ge32.com | Sao Paulo, Brazil | ||
Mobile telecommunications, internet, and energy services are provided globally. | 1981 | softbank.jp | Tokyo, Japan | |
Cloud-based facial recognition APIs are provided for detection and verification. | 2011 | kairos.com | Miami, United States |
Investor details for Frubana
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Frubana
1 people are tracked at Frubana (1 in leadership).
| Name | Role | Group |
|---|---|---|
Sergio Andres Velandia | Leadership |
Complete people profiles for Frubana
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Frubana
3 dated milestones of Frubana across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Frubana is founded.
- Funding First funding round of $11.8M.
- Funding Latest funding round, Series C, of $30.1M.
Competitors of Frubana
Frubana has 3 listed competitors in our database. They include Cultivando Futuro, La Mayorista and Surtiapp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cultivandofuturo.com | 2014 | Bogota, Colombia | Online marketplace for farmers to sell their products directly to wholesalers and retailers | |||
| lamayorista.com | 2005 | Medellin, Colombia | Online B2B marketplace for farm products is operated for enterprises. | |||
| surtiapp.com.co | 2019 | Bogota, Colombia | Online platform for grocery shopping, coupons, and fast product delivery services. |
Detailed competitors of Frubana
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Frubana
Websites that share an audience with Frubana (frubana.com).
Websites whose visitors overlap most with Frubana. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
startups.com.br | startups.com.br | 100% | #432,331 | – | |
| google.com | 72% | 85.8B | #1 | View details | |
| instagram.com | 69% | 7.1B | #4 | View details |
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Frequently Asked Questions about Frubana
Frubana was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Frubana is headquartered in Bogota, Colombia. It is registered at Bogota, Bogota, Colombia.
Frubana is a funded company, having raised a total of $289.34M across 6 funding rounds to date. The company's 1st funding round was a Seed of $11.8M, raised on Mar 2019.
Frubana was established in 2018 in Bogota, Colombia, as an online platform in the agritech sector. Suppliers of fruits, vegetables, oils, herbs, mushrooms, tubers, and related products are linked directly to restaurants through the service. Operations focus on streamlining procurement for the food industry. A mobile application is offered for iOS and Android devices to facilitate access and transactions.
Frubana's top competitors include Cultivando Futuro, La Mayorista and Surtiapp.
Frubana has 9 investors. Key investors include SoftBank, Lightspeed Venture Partners, Kairos, Tiger Global, and Monashees.