About Fruitday
Fruitday is a Retail company based in Shanghai (China) founded in 2009. Online B2C platform for imported fruits. It operates in the Retail and Agriculture sectors. Fruitday has raised $205.02 million across 6 funding rounds from investors including JD.com, Shanghai Zhangjiang Hi-Tech Park Development and ClearVue Partners. Its focus areas include Food and Agriculture Tech, Crop Tech, ECommerce and Farm Produce. Its competitors include Womai, Dingdong Maicai and Benlai; 3 of its 3 listed competitors have raised funding.
Company details
Fruitday was founded in 2009 in Shanghai, China, as an online B2C platform in the fresh produce sector. Mid- and high-end imported and domestic fruits are offered through a direct supplier-to-consumer model. Self-built cold storage and cold-chain logistics are utilized to support operations. Multiple channels, including website, telephone, TV ordering, corporate direct supply, and physical stores, are provided for customer access.
- Headquarters Shanghai, China
- SectorsRetailAgriculture
- Website fruitday.com
- Total Equity Funding$205.02M (USD)
in 6 rounds
- Latest Funding Round$15.02M (USD), Series D
Aug 2016
- InvestorsJD.com
& 3 more
Funding Insights of Fruitday
Fruitday has successfully raised a total of $205.02M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $15.02 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $205.02M
- Total Rounds 6
- Last Round Series D β $15.02M
- Investors Count 4
All 6 funding rounds of Fruitday with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2016 | $15.02M | Series D | β | β | |
| Mar 2016 | $100M | Series D | β | JD.com, ClearVue Partners | β |
| May 2015 | $70M | Series C | β | JD.com | |
| Mar 2014 | $10M | Series B | β | ClearVue Partners | |
| Jun 2013 | $10M | Series A | β | SIG China | β |
| Jun 2011 | Angel Round | β | β | β |
4 investors in total: 4 institutional.
Investors in Fruitday
Fruitday has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include JD.com, Shanghai Zhangjiang Hi-Tech Park Development and ClearVue Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | cvpcap.com | Xuhui, China | ||
Tech companies in China are invested in by SIG China. | sig-china.com | Shanghai, China | ||
Corporate advisory services are offered for hi-tech park development. | 1996 | 600895.com | Shanghai, China | |
Multi-category consumer products are retailed online by JD.com. | 1998 | jd.com | Beijing, China |
Investor details for Fruitday
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Fruitday
3 dated milestones of Fruitday across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Fruitday is founded.
- Funding First funding round.
- Funding Latest funding round, Series D, of $15.0M.
Competitors of Fruitday
Fruitday has 3 listed competitors in our database, 3 of them funded. They include Womai, Dingdong Maicai and Benlai.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| womai.com | 2009 | Beijing, China | $330M | Imported groceries are retailed online by Womai to Chinese consumers. | ||
| 100.me | 2017 | Shanghai, China | $1.33B | Online retailer of grocery products | ||
| benlai.com | 2012 | Beijing, China | $317M | Premium groceries are ordered through an online platform. |
Detailed competitors of Fruitday
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fruitday
Websites that share an audience with Fruitday (fruitday.com).
Websites whose visitors overlap most with Fruitday. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yummy77.com | 100% | View details | |||
| 34580.com | 60% | View details |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Fruitday
Complete news archive for Fruitday
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Fruitday
Fruitday was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Fruitday is headquartered in Shanghai, China.
Fruitday is a funded company, having raised a total of $205.02M across 6 funding rounds to date.
Fruitday was founded in 2009 in Shanghai, China, as an online B2C platform in the fresh produce sector. Mid- and high-end imported and domestic fruits are offered through a direct supplier-to-consumer model. Self-built cold storage and cold-chain logistics are utilized to support operations. Multiple channels, including website, telephone, TV ordering, corporate direct supply, and physical stores, are provided for customer access.
Fruitday's top competitors include Dingdong Maicai, Benlai and Womai.
Fruitday has 4 investors. Key investors include JD.com, Shanghai Zhangjiang Hi-Tech Park Development, ClearVue Partners, and SIG China.

