Womai

Beijing, China Founded: 2009 • Age: 17 yrs Unicorn
Imported groceries are retailed online by Womai to Chinese consumers.

About Womai

Womai is a company based in Beijing (China) founded in 2009. Womai has raised $330 million across 4 funding rounds from investors including Baidu, Taikang Insurance Group and RiverHead Capital. Womai operates in a competitive market with competitors including Deliveroo, Dingdong Maicai, Benlai, Missfresh and Yiguo, among others.

  • Headquarter Beijing, China
  • Stage Unicorn
  • Sectors
    Retail
  • Website womai.com
Operational Areas
Key Metrics
  • Total Equity Funding
    $330M (USD)

    in 4 rounds

  • Latest Funding Round
    $220M (USD), Series C

    Oct 2015

  • Investors
    Baidu

    & 4 more

Funding Insights of Womai

Womai has successfully raised a total of $330M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $220 million completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $330M
  • Total Rounds 4
  • Last Round Series C β€” $220M
  • Investors Count 5

All 4 funding rounds of Womai with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Oct 2015$220MSeries C$1BTaikang Insurance Group
Aug 2014$100MSeries B–IDG Capital
Jul 2013$10MSeries A–SAIF Partners
–
Jun 2012–Series A––
Valuation history
DateValuationStage
Oct 2015$1Bβ€’β€’β€’β€’β€’β€’β€’β€’

Last known valuation $1B (Oct 2015). 5 investors in total: 5 institutional.

Investors in Womai

Womai has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Baidu, Taikang Insurance Group and RiverHead Capital.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Private equity firm focused on multiple sectors
–riverheadcapital.cnBeijing, China
Venture capital firm
–idgcapital.comNew York, United States
A leading private equity firm supporting high-growth enterprises in Asia.
–saifpartners.com.cnChaoyang, China
AI-enabled keyword-based search engine is operated for information retrieval.
2000baidu.comBeijing, China
Life insurance company
1996taikang.comBeijing, China
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Investor details for Womai

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Womai

4 dated milestones of Womai across 6 years, from founding to its latest funding, stage changes and deals.

  1. Founded Womai is founded.
  2. Funding First funding round.
  3. Funding Latest funding round, Series C, of $220.0M.
  4. Milestone Reaches Unicorn status.

Competitors of Womai

Womai operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Deliveroo, Dingdong Maicai, Benlai, Missfresh and Yiguo, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
deliveroo.co.uk2013London, United Kingdom$2.95B2,158
Platform offering food and grocery delivery services
100.me2017Shanghai, China$1.33B–
Online retailer of grocery products
benlai.com2012Beijing, China$317M–
Premium groceries are ordered through an online platform.
missfresh.cn2014Beijing, China$1.7B–
Multi-category grocery products are delivered through an app-based platform.
yiguo.com2005Shanghai, China$300M–
Grocery supplies are retailed online by Yiguo.
ztore.com2015Hong Kong, China$8M–
Online grocery retailer
beequick.cn2014Beijing, China$110M–
One-hour grocery delivery from community stores is facilitated.
8dol.com2013Nanjing, China$30.51M–
O2O platform for ordering snacks and packaged food for college students
34580.com2012Suzhou, China$154.39M–
Groceries are supplied online from local farms to neighborhood lockers.
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Detailed competitors of Womai

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Womai

Websites that share an audience with Womai (womai.com).

Similar websites

Websites whose visitors overlap most with Womai. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
sfbest.com
100%
––View details
m18.com
99%
––View details
benlai.com
84%
77.8K#267,520View details
yhd.com
79%
58.7K#641,292View details
cnave.com
cnave.com
74%
–––
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 14 similar websites and full traffic analytics for Womai

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 14 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Similar companies to Womai

10 companies that operate in the same segment as Womai (Food & Grocery Retail), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Food and grocery deliveries are facilitated through an app-based platform.
2013San Francisco, California, United StatesUSD 2.47 BUSD 10.72 B23,700
Food and grocery items are ordered via an online network.
2014Bengaluru, Karnataka, IndiaUSD 3.54 BUSD 2.46 B4,490
Meal recipe kits are delivered through a weekly subscription service.
2011Berlin, Berlin, GermanyUSD 367.28 M––
Online marketplace offering multi-category grocery products
2015Barcelona, Catalonia, SpainUSD 1.16 B––
Personal and household products are delivered via an e-commerce platform.
2011Bengaluru, Karnataka, IndiaUSD 943.07 M––
Instant delivery of groceries and essentials is facilitated online.
2013Gurugram, Haryana, IndiaUSD 757.12 M––
Multi-category products are delivered quickly through an online platform.
2020Bengaluru, Karnataka, IndiaUSD 2.3 BUSD 344.05 K100
Organic groceries are offered through an online membership platform.
2013Los Angeles, California, United StatesUSD 332.18 M––
Online marketplace platform offering multi-category grocery products
2012San Francisco, California, United StatesUSD 2.93 BUSD 3.74 B3,270
Platform offering food and grocery delivery services
2013London, England, United KingdomUSD 2.95 BUSD 2.59 B3,960
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Frequently Asked Questions about Womai

Womai was founded in 2009 and raised its 1st funding round 3 years after it was founded.

Womai is headquartered in Beijing, China.

Womai is a funded company, having raised a total of $330M across 4 funding rounds to date.

Womai is a B2C grocery retailer in China. It specializes in selling imported products from overseas markets directly to Chinese consumers, who are increasingly cautious about food safety and quality. It also sells domestically produced food such as fruits and vegetables, as well as cooking utensils and beverages such as wine. It operates food product storage centers in Beijing, Shanghai, and Guangzhou and serves 142 cities, using its own fully-refrigerated logistics chain and third-party delivery services to deliver goods in less than 48 hours. The company is majority-owned by China National Cereals, Oils and Foodstuffs Corp, a leading supplier of agricultural products, which is better known as COFCO Corp.

Womai's top competitors include Deliveroo, Dingdong Maicai and Missfresh.

Womai has 5 investors. Key investors include Baidu, Taikang Insurance Group, RiverHead Capital, IDG Capital, and SAIF Partners China.

The valuation of Womai is $1B as of Oct 2015.

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