About Missfresh
Missfresh is a publicly listed company based in Beijing (China) founded in 2014 by Xu Xiaohui, Xu Zheng, Zeng Bin, and Marie Eve Prevost. Multi-category grocery products are delivered through an app-based platform. Missfresh has raised $1.7 billion across 13 funding rounds from investors including Tencent, Goldman Sachs and China Renaissance Group. The company has 14 employees. Missfresh was last valued at $2.5 billion in June 2021. Its chief executive, as recorded, is Xu Zheng. The company has since been acquired. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include Womai, Dingdong Maicai and Benlai; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2014 and headquartered in Beijing, China, Missfresh operates an app-based e-commerce platform in the grocery sector. A wide range of products, including snacks, cooking oil, beverages, dairy items, fruits, vegetables, grains, and meat, is provided to customers. The service focuses on online ordering and delivery within urban areas, supporting daily essentials for households across multiple categories.
- Headquarters Beijing, China
- Employees 14
- Founders Xu Xiaohui, Xu Zheng, Zeng Bin, Marie Eve Prevost
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website missfresh.cn
- Social LinkedIn X Facebook
- Legal Name Missfresh Limited
- Annual Revenue$410.07 M (USD)-61.96as on Dec 31, 2022
- Net Profit-$224.38 M (USD)65.28as on Dec 31, 2022
- EBITDA-$178.94 M (USD)69.1as on Dec 31, 2022
- Total Equity Funding$1.7B (USD)
in 13 rounds
- Latest Funding Round$29.64M (USD), Post-IPO
Jul 2022
- InvestorsTencent
& 32 more
- Employee Count14
Funding Insights of Missfresh
Missfresh has successfully raised a total of $1.7B across 13 strategic funding rounds. The most recent funding activity was a Post-IPO round of $29.64 million completed in July 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.7B
- Total Rounds 13
- Last Round Post-IPO — $29.64M
- First Round $5M
(Dec 2014)
- Investors Count 33
Latest 10 of 13 funding rounds of Missfresh with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | $29.64M | Post-IPO | – | – | |
| Mar 2022 | Post-IPO | – | – | ||
| Dec 2020 | $306.01M | Series F | – | – | – |
| May 2020 | $500M | Series F | – | CICC Capital | |
| Dec 2019 | $718.24M | Debt – Conventional | – | – | |
| Sep 2018 | $450M | Series D | – | Tencent, Goldman Sachs | |
| Sep 2017 | $230M | Series C | – | Genesis Capital, Tiger Global Management | – |
| Mar 2017 | $33.34M | Series C | – | Tiger Global Management, Genesis Capital | – |
| Jan 2017 | $100M | Series C | – | ZSVC, Lenovo Capital and Incubator Group | |
| Apr 2016 | $35.42M | Series B | – | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Missfresh
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $2.5B (Jun 2021). 33 investors in total: 33 institutional.
Investors in Missfresh
Missfresh has secured backing from 33 investors, including venture fund and institutional investors. Prominent investors backing the company include Tencent, Goldman Sachs and China Renaissance Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Venture capital investments are provided by Sofina to emerging companies. | sofinagroup.com | Brussels, Belgium | ||
M&A advisory, asset management firm, and private equity fund focused on multiple sectors | 2005 | huaxing.com | Chaoyang, China | |
Growth equity is provided to private internet and software companies. | gladebrookcapital.com | Greenwich, United States | ||
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Venture and private equity firm | jeneration.com | Palo Alto, United States | ||
Growth capital investments are managed by this private equity fund. | gcfunds.com | Beijing, China | ||
| ktbchina.com | ||||
Equity investment management is provided by Zhejiang Venture Capital. | zsvc.com.cn | Hangzhou, China |
Investor details for Missfresh
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People of Missfresh
4 people are tracked at Missfresh (4 in leadership); the tracked headcount is 14.
| Name | Role | Group |
|---|---|---|
Xu Xiaohui | Co-Founder | Leadership |
Xu Zheng | Co-Founder & CEO | Leadership |
Zeng Bin | Co-Founder | Leadership |
Marie Eve Prevost | Founder | Leadership |
Complete people profiles for Missfresh
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IPO & Listings of Missfresh
Missfresh is a publicly listed company on the OTC with ticker symbol MFLTY in USA, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date25 Jun 2021
- Listed onNASDAQ: MF
- Listed entityMissfresh Limited
- Exchange sectorRetail trade
- ISINUS60500F2048
- Share price$0.00 (-99.5% on the day) · 2026-05-11
- Market capitalisation$8.00
- Volume (last session)112
- Analyst consensusNo rating
Financials of Missfresh
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2022 | $410.1M | -$224.4M | -$178.9M |
| 2021 | $1.08B | -$646.2M | -$579.1M |
| 2020 | $888.2M | -$313.6M | -$218.0M |
Detailed financial statements for Missfresh
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Missfresh
5 dated milestones of Missfresh across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Missfresh is founded.
- Funding First funding round of $5.0M.
- Milestone Reaches Unicorn status.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Post-IPO, of $29.6M.
Competitors of Missfresh
Missfresh has 3 listed competitors in our database, 3 of them funded. They include Womai, Dingdong Maicai and Benlai.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| womai.com | 2009 | Beijing, China | $330M | Imported groceries are retailed online by Womai to Chinese consumers. | ||
| 100.me | 2017 | Shanghai, China | $1.33B | Online retailer of grocery products | ||
| benlai.com | 2012 | Beijing, China | $317M | Premium groceries are ordered through an online platform. |
Detailed competitors of Missfresh
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Related news about Missfresh
Complete news archive for Missfresh
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Frequently Asked Questions about Missfresh
Missfresh was founded in 2014.
Missfresh is headquartered in Beijing, China. It is registered at Beijing, Beijing, China.
Xu Zheng is the CEO of Missfresh, as recorded in our data. They have also founded this company.
Missfresh is a funded company, having raised a total of $1.7B across 13 funding rounds to date. The company's 1st funding round was a Series B of $35.42M, raised on Dec 2014.
Missfresh has 14 employees.
Annual revenue of Missfresh is $410.07M as on Dec 31, 2022.
Founded in 2014 and headquartered in Beijing, China, Missfresh operates an app-based e-commerce platform in the grocery sector. A wide range of products, including snacks, cooking oil, beverages, dairy items, fruits, vegetables, grains, and meat, is provided to customers. The service focuses on online ordering and delivery within urban areas, supporting daily essentials for households across multiple categories.
Missfresh's top competitors include Dingdong Maicai, Benlai and Womai.
Yes, Missfresh is publicly traded on OTC under the ticker symbol MFLTY.
Missfresh has 33 investors. Key investors include Tencent, Goldman Sachs, China Renaissance Group, Qiming Venture Partners, and Poly Group Corporation.
The valuation of Missfresh is $2.5B as of Jun 2021.