About Fursure
Fursure is a Financial Services company based in San Francisco (United States) founded in 2019 by Keji Xu and Catherine Dennig. Pet insurance quotes are compared online for individual pet owners. Fursure has raised $3 million across 1 funding round from investors including Webflow, Sure Ventures and Western Technology Investment. Fursure offers products and services including Pet Insurance Plan, Wellness Plan, Insurance App, and Fursure Debit Card. Its focus areas include FinTech, Internet First Insurance Platforms, Insurance Comparison Platforms and P&C. Its competitors include Pawlicy Advisor, Pets Best and Healthy Paws Pet Insurance & Foundation; 3 of its 3 listed competitors have raised funding.
Company details
Fursure was established in 2019 in San Francisco, United States, as an online platform in the pet insurance sector. Insurance quotes are generated based on factors such as a pets breed, age, lifestyle, and owners budget. Coverage options are provided for accidents, injuries, sickness, cancer, and additional conditions, facilitating comparisons for individual users.
- Headquarters San Francisco, United States
- Founders Keji Xu, Catherine Dennig
- SectorsFinancial Services
- Website getfursure.com
- Social LinkedIn Facebook Instagram
- Total Equity Funding$3M (USD)
in 1 rounds
- Latest Funding Round$3M (USD), Seed
Oct 2022
- InvestorsWebflow
& 7 more
Products & Services of Fursure
Fursure offers a comprehensive portfolio of products and services, including Pet Insurance Plan, Wellness Plan, Insurance App, and Fursure Debit Card.
Covers new injuries and illnesses with direct vet payments.
Includes routine care like vaccinations and check-ups for pets.
Manages policies, submits claims, and stores pet medical records.
Enables direct payment at vets for covered procedures.
Funding Insights of Fursure
Fursure has successfully raised a total of $3M through 1 strategic funding round. The most recent funding activity was a Seed round of $3 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3M
- Total Rounds 1
- Last Round Seed — $3M
- First Round $3M
(Oct 2022)
- Investors Count 8
All 1 funding rounds of Fursure with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $3M | Seed | – | MaC Venture Capital |
8 investors in total: 8 institutional.
Investors in Fursure
Fursure has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Webflow, Sure Ventures and Western Technology Investment.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A seed-stage venture capital firm | macventurecapital.com | Los Angeles, United States | ||
Early-stage technology companies are invested in by Sure Ventures. | 2017 | sureventuresplc.com | London, United Kingdom | |
Venture capital fund investing in early stage companies | scrum.vc | San Francisco, United States | ||
Venture debt is provided globally across multiple sectors. | 1980 | westerntech.com | Portola Valley, United States | |
Venture capital investments are managed by Winklevoss brothers' family office. | winklevosscapital.com | New York, United States | ||
Investments in tech startups are managed by Streamlined Ventures. | streamlined.vc | Palo Alto, United States | ||
US focused seed-stage VC investment company | upsidevc.com | San Francisco, United States | ||
Cloud based website development platform | 2012 | webflow.com | San Francisco, United States |
Investor details for Fursure
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Fursure
3 people are tracked at Fursure (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Keji Xu | Co-Founder | Leadership |
Catherine Dennig | Co-Founder | Leadership |
Liezl Marantal | Operations Lead | Team |
Complete people profiles for Fursure
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- Full employee list
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Timeline of Fursure
2 dated milestones of Fursure across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Fursure is founded.
- Funding First funding round of $3.0M.
Competitors of Fursure
Fursure has 3 listed competitors in our database, 3 of them funded. They include Pawlicy Advisor, Pets Best and Healthy Paws Pet Insurance & Foundation.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pawlicy.com | 2018 | New York, United States | $19.6M | Pet insurance options are compared online by Pawlicy Advisor. | ||
| petsbest.com | 2005 | Boise, United States | $1.84M | Pet insurance quoting platform | ||
| healthypawspetinsurance.com | 2009 | Bellevue, United States | $550,000 | App-based pet insurance comparison platform for individuals |
Detailed competitors of Fursure
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- Full competitor set
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- Competitive positioning
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Web traffic of Fursure
Websites that share an audience with Fursure (getfursure.com).
Websites whose visitors overlap most with Fursure. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sugarplumragdolls.com | sugarplumragdolls.com | 100% | #7,976,529 | – | |
gokitty.com | gokitty.com | 76% | #83,275 | – | |
| petsbest.com | 46% | 1.3M | #35,311 | View details | |
ragdollkittensbykelly.com | ragdollkittensbykelly.com | 29% | #5,118,855 | – | |
iangelragdolls.com | iangelragdolls.com | 25% | #8,203,174 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Fursure
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- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Insurance Providers
3 companies that operate in the same segment as Fursure (Insurance Providers) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 644 M | USD 615.2 M | 1,471 | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.12 B | 549 | ||
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 |
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Related news about Fursure
Complete news archive for Fursure
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Frequently Asked Questions about Fursure
Fursure was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Fursure is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Fursure is a funded company, having raised a total of $3M across 1 funding round to date. The company's 1st funding round was a Seed of $3M, raised on Oct 2022.
Fursure was established in 2019 in San Francisco, United States, as an online platform in the pet insurance sector. Insurance quotes are generated based on factors such as a pets breed, age, lifestyle, and owners budget. Coverage options are provided for accidents, injuries, sickness, cancer, and additional conditions, facilitating comparisons for individual users.
Fursure's top competitors include Pets Best, Healthy Paws Pet Insurance & Foundation and Pawlicy Advisor.
Fursure offers Pet Insurance Plan, Wellness Plan, Insurance App, and Fursure Debit Card.
Fursure has 8 investors. Key investors include Webflow, Sure Ventures, Western Technology Investment, MaC Venture Capital, and Scrum Ventures.