About Pawlicy Advisor
Pawlicy Advisor is a company based in New York (United States) founded in 2018 by Woody Mawhinney and Travis Bloom. Pawlicy Advisor has raised $19.6 million across 4 funding rounds from investors including StepStone Group, defy vc and Rho Capital Partners. Pawlicy Advisor offers products and services including Insurance Comparison Tool and Personalized Recommendations. Pawlicy Advisor operates in a competitive market with competitors including ManyPets, Pets Best, Healthy Paws Pet Insurance & Foundation, Fursure and Hartville Pet Insurance, among others.
- Headquarter New York, United States
- Founders Woody Mawhinney, Travis Bloom
- SectorsFinancial Services
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Website pawlicy.com
- Social LinkedIn X Facebook Instagram
- Legal Name Pawlicy Advisor Inc,
- Total Equity Funding$19.6M (USD)
in 4 rounds
- Latest Funding Round$12M (USD), Series B
Jun 2022
- InvestorsStepStone Group
& 5 more
Products & Services of Pawlicy Advisor
Pawlicy Advisor offers a comprehensive portfolio of products and services, including Insurance Comparison Tool and Personalized Recommendations.
Tool for comparing pet insurance quotes and coverage options.
Service providing tailored pet insurance advice based on user data.
Funding Insights of Pawlicy Advisor
Pawlicy Advisor has successfully raised a total of $19.6M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.6M
- Total Rounds 4
- Last Round Series B — $12M
- First Round $100,000
(Jan 2019)
- Investors Count 6
All 4 funding rounds of Pawlicy Advisor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $12M | Series B | – | StepStone Group | |
| Feb 2021 | $6.5M | Series A | – | Rho Capital Partners, Defy | |
| Jan 2020 | $1M | Seed | – | Defy | – |
| Jan 2019 | $100,000 | Seed | – | Entrepreneurs Roundtable Accelerator | – |
6 investors in total: 6 institutional.
Investors in Pawlicy Advisor
Pawlicy Advisor has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include StepStone Group, defy vc and Rho Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified asset management firm and private fund focused on debt, equity, and secondary market investments in multiple sectors | 2007 | stepstonegroup.com | New York, United States | |
Early-stage venture capital investments are made in US geographies. | – | defy.vc | Woodside, United States | |
Early-stage tech startups are invested in by Rho Capital Partners. | – | rho.com | New York, United States | |
Early-stage tech investments are made primarily in US companies. | – | slow.co | New York, United States | |
Startups are accelerated in fintech, SaaS, climate, and various sectors. | – | eranyc.com | New York, United States | |
Early-stage investments in transformative and climate-focused companies are made by Remarkable Ventures. | – | remarkable.vc | - |
Investor details for Pawlicy Advisor
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pawlicy Advisor
11 people are tracked at Pawlicy Advisor (7 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Woody Mawhinney | Co-Founder & CEO | Leadership |
Travis Bloom | Co-Founder & CTO | Leadership |
Paul Abrudan | Director Of Engineering | Leadership |
Justin Saeian | Head Of Operations & Product | Leadership |
Edwin Plotts | Senior Director of Marketing | Leadership |
Maria Daly. LL.B, PHR, PESD | Human Resources Manager & Assistant To The CEO | Leadership |
Roz Chinchiolo | Head Of Customer Success And Sales | Leadership |
Max Murillo | Senior Marketing Designer | Team |
Ramon Sepulveda Argaez | Senior Software Engineer | Team |
Lyssa Fansler | Brand Ambassador | Team |
Nic Luciano | Engineering Manager | Team |
Complete people profiles for Pawlicy Advisor
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pawlicy Advisor
3 dated milestones of Pawlicy Advisor across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Pawlicy Advisor is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Series B, of $12.0M.
Competitors of Pawlicy Advisor
Pawlicy Advisor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ManyPets, Pets Best, Healthy Paws Pet Insurance & Foundation, Fursure and Hartville Pet Insurance, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| manypets.com | 2012 | London, United Kingdom | $359.5M | – | A cloud-based platform for pet insurance is provided by ManyPets. | |
| petsbest.com | 2005 | Boise, United States | $1.84M | – | Pet insurance quoting platform | |
| healthypawspetinsurance.com | 2009 | Bellevue, United States | $550,000 | – | App-based pet insurance comparison platform for individuals | |
| getfursure.com | 2019 | San Francisco, United States | $3M | – | Pet insurance quotes are compared online for individual pet owners. | |
| hartvillepetinsurance.com | 2006 | Scottsdale, United States | – | – | Provides insurance coverage platforms for dogs and cats. | |
| petinsurancequotes.com | 2011 | Columbus, United States | $200,000 | – | Pet insurance quotes are compared and policies purchased online. | |
| totopetinsurance.com | 2017 | Raleigh, United States | – | – | An online platform for comparing pet health insurance options. | |
| petinsurer.com | 2016 | Seattle, United States | – | – | Offers pet insurance plans and claim processing for dogs and cats. |
Detailed competitors of Pawlicy Advisor
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pawlicy Advisor
The website of Pawlicy Advisor (pawlicy.com) receives about 381.3K visits a month and ranks #120,113 among all websites worldwide, #751 in Pet Food and Supplies.
- Monthly visits381.3K
▼ 4.8% vs previous month
- Unique visitors209.6K
per month
- Global rank#120,113
among all websites
- Category rank#751
Pets and Animals · Pet Food and Supplies
- Bounce rate47%
- Pages per visit2.6
- Average visit1 min 49 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Pawlicy Advisor. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| petsbest.com | 100% | 1.3M | #35,311 | View details | |
petinsurancereview.com | petinsurancereview.com | 94% | – | #881,078 | – |
| petinsurance.com | 93% | – | #50,839 | View details | |
| healthypawspetinsurance.com | 93% | 678.9K | #71,306 | View details | |
| fetchpet.com | 90% | 729K | #63,477 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pawlicy Advisor
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pawlicy Advisor
Complete news archive for Pawlicy Advisor
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Pawlicy Advisor
10 companies that operate in the same segment as Pawlicy Advisor (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 466.54 M | USD 1.12 B | 4,530 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 643.86 M | USD 615.2 M | 1,240 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, France | USD 863.12 M | – | – | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.2 B | – | – | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 478 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,400 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | – | – | |
Provider of protection plans and repair services for gadgets and appliances | 2011 | Mumbai, Maharashtra, India | USD 53.15 M | USD 35.77 M | 336 |
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Frequently Asked Questions about Pawlicy Advisor
Pawlicy Advisor was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Pawlicy Advisor is headquartered in New York, United States. It is registered at New York, New York, United States.
Woody Mawhinney is the current CEO of Pawlicy Advisor. They have also founded this company.
Pawlicy Advisor is a funded company, having raised a total of $19.6M across 4 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Jan 2019.
Pawlicy Advisor was founded in 2018 in New York, United States, as an online platform focused on pet insurance comparisons. Quotes for pet wellness plans are generated, with coverage extended to accidents, hereditary and congenital conditions, chronic illnesses, behavioral problems, and additional areas. Operations center on facilitating informed choices for pet owners through this digital service.
Pawlicy Advisor's top competitors include Pets Best, ManyPets and Healthy Paws Pet Insurance & Foundation.
Pawlicy Advisor offers Insurance Comparison Tool and Personalized Recommendations.
Pawlicy Advisor has 6 investors. Key investors include StepStone Group, defy vc, Rho Capital Partners, Slow Ventures, and Remarkable Ventures.
Pawlicy Advisor operates through Pawlicy Advisor Inc,.
The website of Pawlicy Advisor receives about 381 thousand visits a month and ranks #120,113 among all websites worldwide.