About FUTRLI
FUTRLI is a Technology company based in Brighton (United Kingdom) founded in 2014 by Hannah Dawson, and was acquired by Sage Group in May 2022. Cloud-based cash flow forecasting and budgeting are offered to businesses. FUTRLI has raised $7.28 million across 5 funding rounds from investors including Sage Group, Notion Capital and Firstminute Capital. FUTRLI was last valued at $698.9 thousand in September 2017. Its chief executive, as recorded, is Hannah Dawson. Its website futrli.com draws about 41 thousand monthly visits. FUTRLI offers products and services including Futrli Platform and Cash Flow Forecasting Tool. Its focus areas include FinTech, Finance & Accounting Tech, Financial Planning & Analysis and Budgeting & Forecasting. Its legal entity is FUTRLI LTD. Its competitors include Emma and Causal; 2 of its 2 listed competitors have raised funding.
Company details
FUTRLI was founded in 2014 in Brighton, United Kingdom, as a cloud-based platform focused on financial software for small businesses and accountants. Predictive modeling, cash flow forecasting, budget management, portfolio assessment, credit control automation, and KPI analysis are provided through monthly subscription plans. Operations emphasize tools for financial planning and oversight in the fintech sector.
- Headquarters Brighton, United Kingdom
- Founders Hannah Dawson
- Stage Acquired
- SectorsTechnology
- Website category Finance · Accounting and Auditing
- Email••••••••
- Phone•••• ••••
- Website futrli.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Sage Group (May 2022)
- Legal Name Futrli Ltd
- Date of Incorporation 16 Sep, 2011
- Jurisdiction NEWCASTLE UPON TYNE, ENGLAND
- Total Equity Funding$7.28M (USD)
in 5 rounds
- Latest Funding Round$738.66K (USD), Series A
May 2022
- InvestorsSage Group
& 3 more
- Acquired bySage Group
(May 2022)
Products & Services of FUTRLI
FUTRLI offers a comprehensive portfolio of products and services, including Futrli Platform and Cash Flow Forecasting Tool.
Software for cash flow forecasting and business performance analysis
Tool for predicting financial trends and managing budgets
Apps and channels of FUTRLI
its YouTube channel Futrli has 106K subscribers and 30 videos.
Videos from FUTRLI
The most watched videos on FUTRLI's YouTube channel, Futrli (106K subscribers). Click a video to play it here.
More on Futrli.
Funding Insights of FUTRLI
FUTRLI has successfully raised a total of $7.28M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $738.66 thousand completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.28M
- Total Rounds 5
- Last Round Series A — $738,663
- Investors Count 3
All 5 funding rounds of FUTRLI with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $738,663 | Series A | – | – | – |
| Aug 2018 | $5.14M | Series A | – | Notion, Firstminute Capital | – |
| Sep 2017 | $1.4M | Seed | – | – | – |
| Apr 2015 | Seed | $66,008 | – | – | |
| Mar 2014 | Seed | $35,746 | – | – |
Last known valuation $698,902 (Sep 2017). 4 investors in total: 4 institutional.
Investors in FUTRLI
FUTRLI has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Sage Group, Notion Capital and Firstminute Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment in European business software companies, focusing on early-stage opportunities in London. | notion.vc | |||
Micro venture capital firm focused on seed investments | firstminute.capital | London, United Kingdom | ||
Investments are made in early-stage tech startups across multiple sectors. | headline.com | San Francisco, United States | ||
Cloud-based accounting and payroll solutions for small and medium businesses | 1981 | sage.com | United States |
Investor details for FUTRLI
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of FUTRLI
23 people are tracked at FUTRLI (2 in leadership, 21 in team).
| Name | Role | Group |
|---|---|---|
Hannah Dawson | Co-Founder & CEO | Leadership |
Lisa Bettan | Senior Director Of Engineering | Leadership |
Duane Wylie | Senior Strategic Advisor | Team |
Nathan White | Support Executive | Team |
Susanne Clark | Product Manager | Team |
Lovro Vidović | Front End Engineer | Team |
Younes Dagana | Senior Frontend Developer | Team |
Cam McIntyre | Junior Content Writer | Team |
Paul Guise | Futrli Certified Business Advisor | Team |
Daniele de Gruttola | Graphic Designer | Team |
Alex Davies | Principal Front End Engineer | Team |
Christopher Webb | Senior Software Engineer | Team |
Luke Evans | Business Development Manager | Team |
Lisa McLoughlin | Advice Client Manager | Team |
Callum O'Hare | Marketing Lead | Team |
Ray Daféyan | Futrli Certified Business Advisor | Team |
Nick Hughes | Tech Team Lead | Team |
Linda Scown | Customer Success Manager | Team |
Claire P. | Customer Success Manager | Team |
Madison Harris | Customer Success Manager | Team |
3 more people are available in the full profile.
Complete people profiles for FUTRLI
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FUTRLI
4 dated milestones of FUTRLI across 8 years, from founding to its latest funding, stage changes and deals.
- Founded FUTRLI is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $739K.
- Exit Acquired by Sage Group.
Competitors of FUTRLI
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| emma-app.com | 2017 | London, United Kingdom | $7.64M | 9 | Money management tools are offered via an app for individuals. | |
| causal.app | 2019 | St Albans, United Kingdom | $25.9M | 2 | Cloud-based financial planning and predictive analytics are offered to businesses. |
Detailed competitors of FUTRLI
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of FUTRLI
The website of FUTRLI (futrli.com) receives about 41.3K visits a month and ranks #886,384 among all websites worldwide, #2,198 in Accounting and Auditing.
- Monthly visits41.3K
▲ 27% vs previous month
- Unique visitors11.7K
per month
- Global rank#886,384
among all websites
- Category rank#2,198
Finance · Accounting and Auditing
- Bounce rate39%
- Pages per visit2.2
- Average visit1 min 30 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with FUTRLI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nomentia.com | 100% | 45.9K | #637,823 | View details | |
legendfinancial.co.uk | legendfinancial.co.uk | 84% | #2,183,902 | – | |
| spotlightreporting.com | 83% | 33K | #683,251 | View details | |
| prospa.com | 53% | 63.6K | #402,631 | View details | |
| kyriba.com | 52% | 93K | #349,716 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for FUTRLI
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Futrli
Complete news archive for FUTRLI
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- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about FUTRLI
FUTRLI was founded in 2014.
FUTRLI is headquartered in Brighton, United Kingdom. It is registered at Brighton, East Sussex, United Kingdom.
Hannah Dawson is the CEO of FUTRLI, as recorded in our data. They have also founded this company.
FUTRLI is a funded company, having raised a total of $7.28M across 5 funding rounds to date.
FUTRLI was founded in 2014 in Brighton, United Kingdom, as a cloud-based platform focused on financial software for small businesses and accountants. Predictive modeling, cash flow forecasting, budget management, portfolio assessment, credit control automation, and KPI analysis are provided through monthly subscription plans. Operations emphasize tools for financial planning and oversight in the fintech sector.
FUTRLI offers Futrli Platform and Cash Flow Forecasting Tool.
FUTRLI has 4 investors. Key investors include Sage Group, Notion Capital, Firstminute Capital, and Headline.
The valuation of FUTRLI is $698.9K as of Sep 2017.
FUTRLI operates through Futrli Ltd.
Yes. FUTRLI was acquired by Sage Group in May 2022.