About Game Plan
Game Plan is an Education company based in Greenville (United States) founded in 2008, and was acquired by BridgeAthletic in May 2024. Student-athlete skills and careers are developed via a cloud-based platform. It operates on a SaaS (Software-as-a-Service) model in Education and Media & Entertainment sectors. Game Plan has raised $2.27 million across 6 funding rounds from investors including BridgeAthletic. Game Plan offers products and services including Bridge Learning & Insights and Survey & Analytics. Its focus areas include Technology, EdTech and Athlete Development Platforms. Its legal entity is Game Theory Group International, Inc. Its competitors include Skillshare, Domestika and CreativeLive; 3 of its 3 listed competitors have raised funding.
Company details
Game Plan, now part of BridgeAthletic, is focused on providing an integrated platform for athlete development. It combines education, survey tools, and performance insights through Bridge Learning Insights. The platform serves athletes, coaches, and staff with over 100 ready-to-use courses. Custom course creation, progress tracking, and feedback collection are supported. It targets college, professional, and youth sports sectors with comprehensive onboarding and team development solutions.
- Headquarters Greenville, United States
- Stage Acquired
- SectorsEducationMedia & Entertainment
- Website wearegameplan.com
- Social LinkedIn X Facebook Instagram
- Acquired by BridgeAthletic (May 2024)
- Legal Name Game Theory Group International, Inc.
- Total Equity Funding$2.27M (USD)
in 6 rounds
- Latest Funding Round$1.91M (USD), Seed
Sep 2022
- Investors
- Acquired byBridgeAthletic
(May 2024)
Products & Services of Game Plan
Game Plan offers a comprehensive portfolio of products and services, including Bridge Learning & Insights and Survey & Analytics.
Integrated platform for athlete education and development.
Tools for collecting feedback and tracking progress.
Funding Insights of Game Plan
Game Plan has successfully raised a total of $2.27M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $1.91 million completed in September 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.27M
- Total Rounds 6
- Last Round Seed — $1.91M
- First Round $75,000
(Jun 2013)
All 6 funding rounds of Game Plan with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | $1.91M | Seed | – | – | – |
| Aug 2017 | $140,490 | Seed | – | – | – |
| Jun 2015 | $150,000 | Seed | – | – | – |
| Jun 2015 | $150,000 | Unspecified | – | – | – |
| Jul 2013 | $75,000 | Seed | – | – | – |
| Jun 2013 | $75,000 | Unspecified | – | – | – |
1 investors in total: 1 institutional.
Investors in Game Plan
Game Plan has secured backing from 1 investor. Prominent investors backing the company include BridgeAthletic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sport-specific personalized strength and conditioning software is delivered online. | 2011 | bridgeathletic.com | San Francisco, United States |
Investor details for Game Plan
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Game Plan
3 people are tracked at Game Plan (1 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Julie McCaffrey | Vice President | Leadership |
Rachel Rodriguez | Senior Customer Success Manager | Team |
Margaret DeBruhl | Senior Digital Designer | Team |
Complete people profiles for Game Plan
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Game Plan
4 dated milestones of Game Plan across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Game Plan is founded.
- Funding First funding round of $75K.
- Funding Latest funding round, Seed, of $1.9M.
- Exit Acquired by BridgeAthletic.
Competitors of Game Plan
Game Plan has 3 listed competitors in our database, 3 of them funded. They include Skillshare, Domestika and CreativeLive.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| skillshare.com | 2010 | New York, United States | $108.99M | 1 | Project-based online classes for creative professionals are provided. | |
| domestika.org | 2002 | Berkeley, United States | $130M | Creative skills learning platform for professionals | ||
| creativelive.com | 2010 | Seattle, United States | $54.5M | 14 | Creative skills in art, music, and photography are taught online. |
Detailed competitors of Game Plan
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Game Plan
The website of Game Plan (wearegameplan.com) receives about 3K visits a month.
- Monthly visits3K
▼ 28.5% vs previous month
Top companies in Corporate & Professional Learning Platforms
3 companies that operate in the same segment as Game Plan (Corporate & Professional Learning Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 900 | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Professional certification programs are delivered through a mobile platform. | 2010 | San Francisco, California, United States | USD 80.82 M | USD 84.24 M | 1,661 |
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Frequently Asked Questions about Game Plan
Game Plan was founded in 2008 and raised its 1st funding round 5 years after it was founded.
Game Plan is headquartered in Greenville, United States.
Game Plan is a funded company, having raised a total of $2.27M across 6 funding rounds to date. The company's 1st funding round was a Unspecified of $75K, raised on Jun 2013.
Game Plan, now part of BridgeAthletic, is focused on providing an integrated platform for athlete development. It combines education, survey tools, and performance insights through Bridge Learning Insights. The platform serves athletes, coaches, and staff with over 100 ready-to-use courses. Custom course creation, progress tracking, and feedback collection are supported. It targets college, professional, and youth sports sectors with comprehensive onboarding and team development solutions.
Game Plan's top competitors include Skillshare, Domestika and CreativeLive.
Game Plan offers Bridge Learning & Insights and Survey & Analytics.
Game Plan has 1 investor. Key investors include BridgeAthletic.
Game Plan operates through Game Theory Group International, Inc..
Yes. Game Plan was acquired by BridgeAthletic in May 2024.