About Gemist
Gemist is a company based in Los Angeles (United States) founded in 2019 by Madeline Fraser and Anup Murarka. Gemist has raised $12.04 million across 4 funding rounds from investors including Lightspeed Venture Partners, Canaan and Entrada Ventures. Gemist offers products and services including Customize, Stack, Stone Marketplace, and Photorealistic Renders. Gemist operates in a competitive market with competitors including MPL, William Hill, Flutter Entertainment, Baazi Games and Betfair Group, among others.
- Total Equity Funding$12.04M (USD)
in 4 rounds
- Latest Funding Round$6M (USD), Seed
Jun 2025
- InvestorsLightspeed Venture Partners
& 12 more
Products & Services of Gemist
Gemist offers a comprehensive portfolio of products and services, including Customize, Stack, Stone Marketplace, and Photorealistic Renders.
Platform for real-time jewelry design and variant visualization.
Tool to display how jewelry pieces combine visually online.
Marketplace for live stone inventory with educational modules.
Creates realistic images of jewelry from 3D files for scaling.
Funding Insights of Gemist
Gemist has successfully raised a total of $12.04M across 4 strategic funding rounds. The most recent funding activity was a Seed round of $6 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.04M
- Total Rounds 4
- Last Round Seed — $6M
- Investors Count 13
All 4 funding rounds of Gemist with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | $6M | Seed | – | Entrada Ventures | |
| Oct 2023 | $3.04M | Series A | – | – | – |
| Feb 2022 | $3M | Seed | – | Entrada Ventures | |
| Jul 2020 | – | Seed | – | De Beers Group |
13 investors in total: 13 institutional.
Investors in Gemist
Gemist has secured backing from 13 investors, including venture fund and institutional investors. Prominent investors backing the company include Lightspeed Venture Partners, Canaan and Entrada Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Late-seed stage startups are invested in by Entrada Ventures. | – | entradaventures.com | Santa Barbara, United States | |
De Beers Group is recognized as the world's leading diamond company. | 1888 | ventures.debeersgroup.com | London, United Kingdom | |
- | – | lunchpartners.co | - | |
- | – | hawkeventures.com | - | |
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Investments in early-stage tech firms and consumer brands are made. | – | manaventures.vc | San Francisco, United States | |
Startups across multiple sectors are incubated and funded. | – | spacestationinvestments.com | Layton, United States | |
A venture capital fund focused on seed and early-stage investments. | 2020 | kinsleypartners.com | New York, United States | |
Canaan is recognized as an early-stage venture capital firm. | 1987 | canaan.com | San Francisco, United States | |
Value creation is accelerated for consumer retail technology companies. | – | legendary.vc | New York, United States |
Investor details for Gemist
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Gemist
2 people are tracked at Gemist (2 in leadership).
| Name | Role | Group |
|---|---|---|
Madeline Fraser | Co-Founder & CEO | Leadership |
Anup Murarka | Co-Founder | Leadership |
Complete people profiles for Gemist
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Gemist
3 dated milestones of Gemist across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Gemist is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $6.0M.
Competitors of Gemist
Gemist operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MPL, William Hill, Flutter Entertainment, Baazi Games and Betfair Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mpl.live | 2018 | Bengaluru, India | $395.81M | 435 | Real money skill-based gaming is facilitated through an online platform. | |
| williamhillplc.com | 1934 | Gibraltar | – | – | A leading betting and gaming company with global operations. | |
| flutter.com | 1958 | Dublin, Ireland | – | 21,513 | Gambling services are provided via sports betting and online platforms. | |
| baazigames.com | 2014 | Delhi, India | $28.92M | 179 | Provider of online platforms for poker, sports gaming, and card games | |
| betfair.com | 2000 | London, United Kingdom | – | – | Online sports betting exchange services are operated internationally. | |
| livescoregroup.com | 1998 | London, United Kingdom | $57.6M | 492 | Betting tools are developed for sports bettors worldwide. | |
| fdj.fr | 1997 | Paris, France | – | – | FDJ is operated as a leading lottery and gambling provider in France. | |
| superbet.ro | 2008 | Bucharest, Romania | $195.96M | – | Online gambling platform | |
| evolution.com | 2001 | Pasadena, United States | $13.88M | – | Robotics solutions and intelligent products are provided by Evolution Robotics. |
Detailed competitors of Gemist
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Gemist
The website of Gemist (gemist.io) receives about 3.4K visits a month.
- Monthly visits3.4K
▼ 2.5% vs previous month
Latest news on Gemist
Complete news archive for Gemist
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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Similar companies to Gemist
10 companies that operate in the same segment as Gemist (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Gemist
Gemist was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Gemist is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Madeline Fraser is the current CEO of Gemist. They have also founded this company.
Gemist is a funded company, having raised a total of $12.04M across 4 funding rounds to date.
Gemist was founded in 2019 in Los Angeles, United States, as an internet-first brand in the precious jewelry sector. A catalog of products including rings, anklets, bracelets, earrings, and necklaces is maintained. Visualization models are provided for users to preview items, alongside a customization feature that allows personalization of selections. Operations focus on direct-to-consumer sales through the digital platform gemist.io.
Gemist's top competitors include MPL, Baazi Games and Flutter Entertainment.
Gemist offers Customize, Stack, Stone Marketplace, and Photorealistic Renders.
Gemist has 13 investors. Key investors include Lightspeed Venture Partners, Canaan, Entrada Ventures, De Beers Group, and Lunch Partners.