GenAlpha

Brookfield, United States Founded: 2011 • Age: 15 yrs Acquired By Greyrock Capital Group
B2B e-commerce software is provided for equipment manufacturers.
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About GenAlpha

GenAlpha is a company based in Brookfield (United States) founded in 2011 was acquired by Greyrock Capital Group in November 2017.. GenAlpha offers products and services including Equip360, Product Configurator, Product Registration & Warranty, RMA eCommerce, and Interactive Parts Manuals. GenAlpha operates in a competitive market with competitors including Global-e, CommerceIQ, Cart.com, BigCommerce and AnyMind Group, among others.

  • Headquarter Brookfield, United States
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Genalpha Technologies, Llc
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
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Products & Services of GenAlpha

GenAlpha offers a comprehensive portfolio of products and services, including Equip360, Product Configurator, Product Registration & Warranty, RMA eCommerce, and Interactive Parts Manuals. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for equipment sales and support services

Tool for configuring equipment products online

Service for registering and managing warranties

System for handling returns and exchanges

Digital manuals for parts identification

Tools for analyzing customer and inventory data

Portal for customer access to services

Portal for dealers to manage operations

Funding Insights of GenAlpha

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

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Investors in GenAlpha

GenAlpha has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Greyrock Capital Group and Shore Points. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Provision of stable capital to private equity sponsors for investments.
Founded Year Domain Location
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Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by GenAlpha

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - GenAlpha

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Genalpha Comparisons

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Competitors of GenAlpha

GenAlpha operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Global-e, CommerceIQ, Cart.com, BigCommerce and AnyMind Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Software solutions for cross-border e-commerce industries are provided.
domain founded_year HQ Location
AI platform for retail ecommerce management and optimization is provided.
domain founded_year HQ Location
Software suite solutions are provided for e-commerce businesses.
domain founded_year HQ Location
SaaS-based software suites for e-commerce operations are provided.
domain founded_year HQ Location
Platforms for e-commerce, marketing, and manufacturing are provided.
domain founded_year HQ Location
ShopUp is focused on empowering small businesses through technology.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Genalpha

GenAlpha debuts Equip Catalog solution for online sales
Truckpartsandservice5 years ago
GenAlpha expands e-commerce solution
Truckpartsandservice5 years ago

Frequently Asked Questions about GenAlpha

When was GenAlpha founded?

GenAlpha was founded in 2011.

Where is GenAlpha located?

GenAlpha is headquartered in Brookfield, United States. It is registered at Brookfield, Wisconsin, United States.

Who is the current CEO of GenAlpha?

Stan Eames is the current CEO of GenAlpha.

What does GenAlpha do?

GenAlpha was founded in 2011 and is based in Brookfield, United States. Software solutions for B2B e-commerce are offered to equipment manufacturers, with capabilities in inventory management, analytics, and catalog management. Operations focus on streamlining online sales processes for industrial clients. Notable clients include GOSHEN, LAYMOR, Monaco, and Hortan, among others.

Who are the top competitors of GenAlpha?

GenAlpha's top competitors include CommerceIQ, ShopUp and Global-e.

What products or services does GenAlpha offer?

GenAlpha offers Equip360, Product Configurator, Product Registration & Warranty, RMA eCommerce, and 4 more products and services.

Who are GenAlpha's investors?

GenAlpha has 2 investors. Key investors include Greyrock Capital Group, and Shore Points.

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