About Genesis Today
Genesis Today is a company based in Austin (United States) founded in 2001 was acquired by Steelpoint Capital in June 2009.. Genesis Today has raised $12 million across 2 funding rounds from investors including Steelpoint Capital. Genesis Today offers products and services including Drinks, Gels, Creams, Lotions, and Shake Mixes. Genesis Today operates in a competitive market with competitors including HempFusion, Your Super, Momentous, Comvita and Kuli Kuli Foods, among others.
- Headquarter Austin, United States
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$12 M (USD)
in 2 rounds
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Latest Funding Round
$11 M (USD), Series A
Mar 31, 2010
- Investors
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Employee Count
Employee Count
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Acquired by
Steelpoint Capital
(Jun 01, 2009)
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Products & Services of Genesis Today
Genesis Today offers a comprehensive portfolio of products and services, including Drinks, Gels, Creams, Lotions, and Shake Mixes. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Nutritional drinks for health and wellness support
Nutritional gels for targeted wellness applications
Skin and body creams for nutritional benefits
Wellness lotions with nutritional ingredients
Powder mixes for nutritional shakes
Encapsulated supplements for daily use
Compressed tablets for nutritional delivery
Funding Insights of Genesis Today
Genesis Today has successfully raised a total of $12M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $11 million completed in March 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $11.0M
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First Round
First Round
(12 Jun 2009)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2010 | Amount | Series A - Genesis Today | Valuation |
investors |
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| Jun, 2009 | Amount | Seed - Genesis Today | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Genesis Today
Genesis Today has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Steelpoint Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity is focused on healthcare and fitness sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Genesis Today
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Genesis Today
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Genesis Today Comparisons
Competitors of Genesis Today
Genesis Today operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HempFusion, Your Super, Momentous, Comvita and Kuli Kuli Foods, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Health nutrition and hemp extract products are branded and distributed.
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| domain | founded_year | HQ Location |
Healthcare & nutrition brand
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| domain | founded_year | HQ Location |
Healthcare and nutrition products are produced and marketed globally.
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| domain | founded_year | HQ Location |
Honey products are branded and distributed by Comvita globally.
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| domain | founded_year | HQ Location |
Moringa-based superfood products including powders and blends are produced.
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| domain | founded_year | HQ Location |
Plant-based nutritional supplements and meal solutions are provided by Zurvita.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Genesis Today
Frequently Asked Questions about Genesis Today
When was Genesis Today founded?
Genesis Today was founded in 2001 and raised its 1st funding round 8 years after it was founded.
Where is Genesis Today located?
Genesis Today is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Is Genesis Today a funded company?
Genesis Today is a funded company, having raised a total of $12M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jun 12, 2009.
What does Genesis Today do?
Founded in 2001 in Austin, United States, Genesis Today operates as a network of manufacturers in the nutrition and wellness sector. Production services are extended to create formats including drinks, gels, creams, lotions, and supplements. Brands are supported from concept development through to finished goods delivery. Regulatory compliance, quality standards, and safety protocols are integrated into operations to facilitate market entry for client products.
Who are the top competitors of Genesis Today?
Genesis Today's top competitors include Momentous, Your Super and Zurvita.
What products or services does Genesis Today offer?
Genesis Today offers Drinks, Gels, Creams, Lotions, and 3 more products and services.
Who are Genesis Today's investors?
Genesis Today has 1 investor. Key investors include Steelpoint Capital.
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