About Giphy
Giphy is a Media & Entertainment company based in New York (United States) founded in 2012 by Adam Leibsohn, and was acquired by Shutterstock in May 2023. Online search engine for GIFs and stickers. Giphy has raised $152.22 million across 6 funding rounds from investors including Facebook, Creative Artists Agency and Lightspeed Venture Partners. Giphy has completed 3 acquisitions, including Imoji, This Is Nutmeg and VidMe. Giphy was last valued at $300 million in February 2016. Its website giphy.com draws about 16.9 million monthly visits. Its focus areas include Consumer, Social Platforms, Horizontal and Video Sharing. Its competitors include Tenor, Imgur and Hypno; 3 of its 3 listed competitors have raised funding.
Company details
Giphy was founded in 2012 and is headquartered in New York, United States, operating as an online search engine in the digital media sector. A vast collection of GIFs and stickers is maintained across categories including animals, actions, emotions, and others. Users access content via the website, while a mobile application is offered on the App Store and Google Play for broader reach.
- Headquarters New York, United States
- Founders Adam Leibsohn
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Arts and Entertainment
- Website giphy.com
- Social LinkedIn X
- Acquired by Shutterstock (May 2023)
Funding Insights of Giphy
Giphy has successfully raised a total of $152.22M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $1.02 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $152.22M
- Total Rounds 6
- Last Round Series D — $1.02M
- First Round $2.5M
(Jul 2014)
- Investors Count 10
All 6 funding rounds of Giphy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $1.02M | Series D | – | – | – |
| Oct 2016 | $72M | Series D | – | IVP, China Media Capital | |
| Feb 2016 | $55M | Series C | $300M | Lightspeed Venture Partners | |
| Jan 2015 | $21.55M | Series B | $80M | Lightspeed Venture Partners | |
| Sep 2014 | $150,000 | Series A | – | – | – |
| Jul 2014 | $2.5M | Series A | – | Betaworks |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2016 | $300M | •••••••• |
| Jan 2015 | $80M | •••••••• |
Last known valuation $300M (Feb 2016). 12 investors in total: 12 institutional.
Investors in Giphy
Giphy has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include Facebook, Creative Artists Agency and Lightspeed Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
| chinamediacapital.com | ||||
Investments are directed toward early and late-stage tech companies. | glynncapital.com | Menlo Park, United States | ||
Investments are directed toward innovative technology startups by DFJ Growth. | dfjgrowth.com | Menlo Park, United States | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Investing in creators, organizing AI events, and building community in New York. | betaworks.com | |||
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | caa.com | Los Angeles, United States |
Investor details for Giphy
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People of Giphy
53 people are tracked at Giphy (29 in leadership, 24 in team).
| Name | Role | Group |
|---|---|---|
Adam Leibsohn | Chief Operating Officer and Co-Founder | Leadership |
Pamela Thomas | Director of Brand Partnerships | Leadership |
Hope Sincere | Art Director | Leadership |
Nick Greene | Director Of Product Management, Ad Platform | Leadership |
Jessica Gremmell | Product Manager, Content Tools / Managing Director, Trust & Safety | Leadership |
Dan Burke | Senior Director Of Product | Leadership |
Alex M. Li | Director Of Operations | Leadership |
Alex Chung | CEO | Leadership |
Lindsay Aston | Managing Director Of Sales | Leadership |
Erica S. | Director Of Support | Leadership |
Michael Bruno | Director, Partnerships | Leadership |
Danny Chang | Senior Director of Partnerships | Leadership |
Arielle Martorana | Vp, Studios Development And Operations | Leadership |
Becky Dole | Senior Director, Partnerships | Leadership |
Natalie Vegel | Director of Communications | Leadership |
Lisa Colucci | Director Of Revenue Operations | Leadership |
Eric Goldfarb | Managing Director Of Business Development | Leadership |
Alix Mcalpine | Creative Strategy Director | Leadership |
Samantha Albert | Director, Content Partnerships | Leadership |
Meg Lewis | Vp, Brand Marketing | Leadership |
33 more people are available in the full profile.
Complete people profiles for Giphy
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Investments & Acquisitions by Giphy
Giphy has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Imoji, This Is Nutmeg and VidMe.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Videos are uploaded and shared anonymously across categories on Vid.me. | vid.me | Los Angeles, United States | 2009 | Dec 2017 | •••• | |
Platform to share and discover stickers | imoji.io | San Francisco, United States | 2013 | Mar 2017 | •••• | |
GIF messenger app | thisisnutmeg.com | San Francisco, United States | 2013 | Mar 2015 | •••• |
Complete acquisition details for Giphy
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Timeline of Giphy
9 dated milestones of Giphy across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Giphy is founded.
- Funding First funding round of $2.5M.
- Milestone Reaches Minicorn status.
- Acquisition Acquires This Is Nutmeg.
- Acquisition Acquires Imoji.
- Acquisition Acquires VidMe.
- Funding Latest funding round, Series D, of $1.0M.
- Exit Acquired by Facebook.
- Exit Acquired by Shutterstock.
Competitors of Giphy
Giphy has 3 listed competitors in our database, 3 of them funded. They include Tenor, Imgur and Hypno.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tenor.com | 2014 | San Francisco, United States | $30.5M | 47 | Tenor is recognized for providing GIF-based communication tools. | |
| imgur.com | 2009 | San Francisco, United States | $60.1M | 6 | Images are hosted and shared online for viral communities. | |
| phhhoto.com | 2012 | Brooklyn, United States | $1.73M | GIF motion photo group sharing app |
Detailed competitors of Giphy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Giphy
The website of Giphy (giphy.com) receives about 16.9M visits a month and ranks #3,192 among all websites worldwide, #321 in Arts and Entertainment.
- Monthly visits16.9M
▲ 4.9% vs previous month
- Unique visitors8.6M
per month
- Global rank#3,192
among all websites
- Category rank#321
Arts and Entertainment · Arts and Entertainment
- Bounce rate48%
- Pages per visit3.5
- Average visit2 min 15 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with Giphy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| imgflip.com | 100% | 8.2M | #6,964 | View details | |
| tenor.com | 98% | 33.5M | #1,631 | View details | |
ezgif.com | ezgif.com | 88% | #6,660 | – | |
| gifer.com | 68% | #48,614 | View details | ||
| online-video-cutter.com | 67% | #9,937 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Giphy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Photography & Online Media Services
3 companies that operate in the same segment as Giphy (Photography & Online Media Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Royalty-free stock photos, creative images, and vectors are supplied globally. | 1995 | Seattle, Washington, United States | USD 625 M | USD 939.29 M | 1,700 | |
Social platform for photo and video sharing | 2010 | San Francisco, California, United States | USD 57.05 M |
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Related news about Giphy
Complete news archive for Giphy
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Frequently Asked Questions about Giphy
Giphy was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Giphy is headquartered in New York, United States. It is registered at New York, New York, United States.
Giphy is a funded company, having raised a total of $152.22M across 6 funding rounds to date. The company's 1st funding round was a Series A of $2.5M, raised on Jul 2014.
Giphy was founded in 2012 and is headquartered in New York, United States, operating as an online search engine in the digital media sector. A vast collection of GIFs and stickers is maintained across categories including animals, actions, emotions, and others. Users access content via the website, while a mobile application is offered on the App Store and Google Play for broader reach.
Giphy has made 3 acquisitions, including Imoji, This Is Nutmeg, and VidMe.
Giphy has 12 investors. Key investors include Facebook, Creative Artists Agency, Lightspeed Venture Partners, Shutterstock, and Lerer Hippeau.
The valuation of Giphy is $300M as of Feb 2016.
Yes. Giphy was acquired by Shutterstock in May 2023.
The website of Giphy receives about 16.9 million visits a month and ranks #3,192 among all websites worldwide.