Tenor

San Francisco, United States Founded: 2014 • Age: 12 yrs Acquired By Google
Tenor is recognized for providing GIF-based communication tools.

About Tenor

Tenor is a Media & Entertainment company based in San Francisco (United States) founded in 2014 by Erick Hachenburg, David McIntosh, and Frank Nawabi, and was acquired by Google in March 2018. Tenor is recognized for providing GIF-based communication tools. It operates on a API-as-a-Product model. Tenor has raised $30.5 million across 3 funding rounds from investors including Google, Tenaya Capital and Redpoint Ventures. Its website tenor.com draws about 33.5 million monthly visits. Tenor offers products and services including GIF Keyboard. Its focus areas include Technology, Software and Digital Communication Tools. Its competitors include Giphy, Imgur and Hypno; 3 of its 3 listed competitors have raised funding.

Company details

Tenor is engaged in offering digital tools for enhancing online conversations through GIFs. The company provides a GIF Keyboard and API services for integration into various platforms. Solutions are focused on personalizing user interactions across digital communication sectors.

  • Headquarters San Francisco, United States
  • Founders Erick Hachenburg, David McIntosh, Frank Nawabi
  • Stage Acquired
  • Sectors
    Media & Entertainment
  • Website category Arts and Entertainment · Humor
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website tenor.com
  • Social LinkedIn X
  • Acquired by Google (Mar 2018)
Key Metrics
  • Total Equity Funding
    $30.5M (USD)

    in 3 rounds

  • Latest Funding Round
    $17M (USD), Series B

    Jun 2017

  • Investors
    Google

    & 4 more

  • Acquired by
    Google

    (Mar 2018)

Products & Services of Tenor

Tenor offers a comprehensive portfolio of products and services, including GIF Keyboard.

GIF Keyboard
Digital Tool

GIF Keyboard is used for enhancing digital conversations.

Apps and channels of Tenor

Tenor publishes 2 mobile apps with over 50M+ downloads.

GIF Keyboard by Tenor
Google Play Video Players & Editors Teen Free
Developer: Tenor Google
View on Google Play
GIF Keyboard
App Store Utilities 17+
Developer: Tenor
View on App Store

Funding Insights of Tenor

Tenor has successfully raised a total of $30.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $17 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $30.5M
  • Total Rounds 3
  • Last Round Series B β€” $17M
  • First Round $3.5M

    (Sep 2014)

  • Investors Count 4

All 3 funding rounds of Tenor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2017$17MSeries B–Tenaya Capital
Aug 2015$10MSeries A––
Sep 2014$3.5MSeed––
Valuation history

5 investors in total: 5 institutional.

Investors in Tenor

Tenor has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Google, Tenaya Capital and Redpoint Ventures.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Investment and partnership services for entrepreneurs in finance and growth support.
tenayacapital.com
Redpoint Ventures is engaged in venture capital investments.
redpoint.comWoodside, United States
Early-stage venture capital firm investing in AI, healthcare, and tech sectors.
menlovc.com
US focused Seed and early-stage stage VC firm
cowboy.vcPalo Alto, United States
A technology company offering products and services, including search engine, cloud computing, advertising, email, productivity software, and more
1998google.comMountain View, United States
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Investor details for Tenor

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

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  • Round participation
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Verified entity values are shown only after access is granted.

People of Tenor

1730 people are tracked at Tenor (581 in leadership, 9 in board & advisors, 1140 in team).

NameRoleGroup
Erick Hachenburg
Co-FounderLeadership
David McIntosh
Co-FounderLeadership
Frank Nawabi
Co-FounderLeadership
Francis deSouza
COO, Google CloudLeadership
Amita Mujumdar
Talent Business PartnerLeadership
Patrice Jones-Washington
Grow With Google PartnerLeadership
Joanne Cheng
Gogole partner managerLeadership
Aneesha Chhikara
Director - GSI Partnerships , Google CloudLeadership
Jonas Lochny
Key Account Director Siemens AGLeadership
Anuradha Arora
Human Resources Business PartnerLeadership
Vandana Shah
Director Of Product Management, Advertising Platform (billing, Incentives, Identity & Security)Leadership
Luz Elena Diaz
Key Account Director - TelecomLeadership
Colin Zhao
Director Of Product ManagementLeadership
Jean-Baptiste Goux
Director Finance, Corporate Fp&aLeadership
Ken Schiliro
Account DirectorLeadership
Vullnet Latifi
Head Of HR Market Consultants, Germany & AustriaLeadership
Mohan Raghu
Key Account Director, Google CloudLeadership
Michael Lee
Director, Head Of PatentsLeadership
Salim Kassam
Director, Retail & SMB MarketingLeadership
Vijay Ganti
Director Of Product ManagementLeadership

1710 more people are available in the full profile.

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Complete people profiles for Tenor

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  • Team structure
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Verified entity values are shown only after access is granted.

Timeline of Tenor

4 dated milestones of Tenor across 4 years, from founding to its latest funding, stage changes and deals.

  1. Founded Tenor is founded.
  2. Funding First funding round of $3.5M.
  3. Funding Latest funding round, Series B, of $17.0M.
  4. Exit Acquired by Google.

Competitors of Tenor

Tenor has 3 listed competitors in our database, 3 of them funded. They include Giphy, Imgur and Hypno.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
giphy.com2012New York, United States$152.22M
Online search engine for GIFs and stickers
imgur.com2009San Francisco, United States$60.1M6
Images are hosted and shared online for viral communities.
phhhoto.com2012Brooklyn, United States$1.73M
GIF motion photo group sharing app
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Detailed competitors of Tenor

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
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  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Tenor

The website of Tenor (tenor.com) receives about 33.5M visits a month and ranks #1,631 among all websites worldwide, #153 in Humor.

  • Monthly visits
    33.5M

    ▲ 3.1% vs previous month

  • Unique visitors
    17.2M

    per month

  • Global rank
    #1,631

    among all websites

  • Category rank
    #153

    Arts and Entertainment · Humor

Similar websites

Websites whose visitors overlap most with Tenor. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
giphy.com
100%
16.9M#3,192View details
knowyourmeme.com
88%
6.9M#8,801View details
gifer.com
85%
#48,614View details
ezgif.com
ezgif.com
78%
#6,660–
imgflip.com
76%
8.2M#6,964View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Tenor

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Photography & Online Media Services

3 companies that operate in the same segment as Tenor (Photography & Online Media Services) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United StatesUSD 23.77 B30,710
Royalty-free stock photos, creative images, and vectors are supplied globally.
1995Seattle, Washington, United StatesUSD 625 MUSD 939.29 M1,700
AI-enabled photorealistic 3D capturing technology is provided for e-commerce.
2021San Francisco, California, United StatesUSD 1.06 B497
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Related news about Tenor

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Complete news archive for Tenor

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Frequently Asked Questions about Tenor

Tenor was founded in 2014.

Tenor is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Tenor is a funded company, having raised a total of $30.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3.5M, raised on Sep 2014.

Tenor is engaged in offering digital tools for enhancing online conversations through GIFs. The company provides a GIF Keyboard and API services for integration into various platforms. Solutions are focused on personalizing user interactions across digital communication sectors.

Tenor's top competitors include Giphy, Imgur and Hypno.

Tenor offers GIF Keyboard.

Tenor has 5 investors. Key investors include Google, Tenaya Capital, Redpoint Ventures, Menlo Ventures, and Cowboy Ventures.

Yes. Tenor was acquired by Google in March 2018.

Yes. Tenor publishes GIF Keyboard by Tenor and 1 more app, with over 50 million downloads.

The website of Tenor receives about 33.5 million visits a month and ranks #1,631 among all websites worldwide.

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