About GlowRoad
GlowRoad is a Retail company based in Bengaluru (India) founded in 2017 by Shekhar Sahu, Kunal Sinha, Nitesh Pant, and Nilesh Padariya, and was acquired by Amazon in April 2022. App-based reselling platform on social platforms. GlowRoad has raised $31.32 million across 5 funding rounds from investors including Amazon, Accel and Korea Investment Holdings. The company has 187 employees. GlowRoad was last valued at $26.77 million in May 2019. Its chief executive, as recorded, is Kunal Sinha. Its website glowroad.com draws about 18 thousand monthly visits. Its focus areas include Social Commerce, Reselling Platforms, Multi Category and Diversified. Its legal entity in India is Accelerator Enterprise Private Limited (U74999KA2017PTC103903). Its competitors include Flipkart, Myntra and Snapdeal; 3 of its 3 listed competitors have raised funding.
Company details
GlowRoad was founded in 2017 in Bengaluru, India, as an e-commerce platform focused on reselling. Small businesses are connected with local promoters, primarily women, through a mobile app available for Android. Product details are shared for promotion across online and offline social networks, with sales organized in specific localities to support merchant outreach.
- Headquarters Bengaluru, India
- Employees 187
- Founders Shekhar Sahu, Kunal Sinha, Nitesh Pant, Nilesh Padariya
- Stage Acquired
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Website glowroad.com/supplier-onboarding
- Social LinkedIn X Facebook
- Acquired by Amazon (Apr 2022)
- Legal Name Accelerator Enterprise Private Limited
- Date of Incorporation 16 Jun, 2017
- Jurisdiction Bangalore, Karnataka, India
Associated legal entities of GlowRoad
GlowRoad operates through Accelerator Enterprise Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Accelerator Enterprise Private Limited CIN U74999KA2017PTC103903 | Strike Off | 16 Jun 2017 | Bangalore, Karnataka | ₹0.0 Cr | 187 | 2 | View details |
Funding Insights of GlowRoad
GlowRoad has successfully raised a total of $31.32M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $7 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $31.32M
- Total Rounds 5
- Last Round Series B β $7M
- Investors Count 16
All 5 funding rounds of GlowRoad with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $7M | Series B | β | Accel | |
| May 2019 | $11.5M | Series B | $26.77M | Vertex Ventures, Interlace | |
| Apr 2019 | $10M | Series B | $26.76M | CDH | |
| Jul 2017 | $2.82M | Series A | $β’β’β’β’β’ | Accel | |
| Jul 2017 | Angel Round | β | β |
| Date | Valuation | Stage |
|---|---|---|
| May 2019 | $26.77M | β’β’β’β’β’β’β’β’ |
| Apr 2019 | $26.76M | β’β’β’β’β’β’β’β’ |
| Jul 2017 | $β’β’β’β’β’ | β’β’β’β’β’β’β’β’ |
Full valuation and stage history of GlowRoad
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $26.77M (May 2019). 17 investors in total: 9 institutional and 8 angel.
Investors in GlowRoad
GlowRoad has secured backing from 17 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Amazon, Accel and Korea Investment Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech startups are invested in by this venture capital firm. | kipvc.cn | Singapore, Singapore | ||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Venture capital fund focused on multiple sectors | 1997 | vertexventures.sg | Singapore, Singapore | |
Private equity and private debt firm focused on multiple sectors | cdhfund.com | Kowloon, China | ||
Investment holding firm established in Seoul in 2003. | 2003 | koreainvestment.com | Seoul, South Korea | |
Investments are made in multi-stage tech-focused startups. | rbworld.com | Singapore, Singapore | ||
Early-stage investments are focused on Southeast Asia and India. | vertexventures.com | Palo Alto, United States | ||
Custom software, mobile apps, and IT infrastructure services are provided. | 2007 | interlaceindia.com | Chennai, India | |
Multi-category products are offered through an online marketplace. | 1994 | amazon.com | Seattle, United States | |
CS Chandhra Sekhar Sahu | unknown_e373b7f9a51144f19 |
Investor details for GlowRoad
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Accelerator Enterprise Private Limited (GlowRoad)
Accelerator Enterprise Private Limited is the primary company behind GlowRoad. The board of Accelerator Enterprise Private Limited currently have 2 directors; the longest-serving is Nitesh Pant, appointed in 2017. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nitesh Pant DIN 03116415 | Director | 16 Jun 2017 | 9 yrs 4 mo | Accelerator Enterprise Private Limited |
| Kunal DIN 01887637 | Director | 16 Jun 2017 | 9 yrs 4 mo | Accelerator Enterprise Private Limited |
People of GlowRoad
14 people are tracked at GlowRoad (5 in leadership, 9 in team); the tracked headcount is 187.
| Name | Role | Group |
|---|---|---|
Shekhar Sahu | Co-Founder | Leadership |
Kunal Sinha | Co-Founder & CEO | Leadership |
| Co-Founder | Leadership | |
Nilesh Padariya | Co-Founder | Leadership |
Syed Abuthaher | Head Of Supply And Quality Control | Leadership |
Pusparaj Sagar | Reseller | Team |
Sachin Rao | Associate Category Manager - Electronic | Team |
Mohammed Emad | Senior Operations Executive | Team |
Shivam Mishra | Category Manager | Team |
Sharafat Ali | City Manager | Team |
Vinayak Arande | Account Manager | Team |
Ankita Neogi | Account Manager | Team |
Dinesh Makwana | Category Sales Associate | Team |
Anurag Anand | Senior Business Analyst | Team |
Complete people profiles for GlowRoad
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Financials of GlowRoad
Figures of Accelerator Enterprise Private Limited, the primary company behind GlowRoad, for FY 2023. Revenue was ₹4,900 (-100% year on year). Net loss was -₹76.9 Lakh (-156990% margin). EBITDA was -₹76.5 Lakh (-156065% margin). Revenue has grown at a compounded annual rate of -98% over three years and -75% over five years.
- ₹4,900Revenue · FY 2023 · -100% YoY
- -₹76.9 LakhNet loss · -156990% margin
- -₹76.5 LakhEBITDA · -156065% margin
- ₹8 LakhPaid-up capital
- 187Employees (provident fund records)
- -98%Revenue CAGR, 3 years
- -75%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Accelerator Enterprise Private Limited are on its company page.
Detailed financial statements for GlowRoad
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of GlowRoad
5 dated milestones of GlowRoad across 5 years, from founding to its latest funding, stage changes and deals.
- Founded GlowRoad is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $7.0M.
- Exit Acquired by Amazon.
Competitors of GlowRoad
GlowRoad has 3 listed competitors in our database, 3 of them funded. They include Flipkart, Myntra and Snapdeal.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| flipkart.com | 2007 | Bengaluru, India | $12.12B | 8,446 | Multi-category consumer products are offered via an online marketplace platform. | |
| myntra.com | 2007 | Bengaluru, India | $123.71M | 1,119 | Fashion and lifestyle products are offered via an online marketplace. | |
| snapdeal.com | 2010 | Gurugram, India | $1.77B | 277 | Discounted products across multiple categories are sold online. |
Detailed competitors of GlowRoad
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of GlowRoad
The website of GlowRoad (glowroad.com) receives about 18.1K visits a month.
- Monthly visits18.1K
▲ 1.2% vs previous month
Websites whose visitors overlap most with GlowRoad. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| meesho.com | 100% | 54.7M | #606 | View details | |
thecraftshop.in | thecraftshop.in | 68% | #1,119,108 | β | |
| indiamart.com | 63% | 54.4M | #659 | View details | |
| amazon.in | 58% | #48 | View details | ||
| delhivery.com | 57% | 24.1M | #1,866 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 18 similar websites and full traffic analytics for GlowRoad
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- 18 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Social & Influencer Commerce
3 companies that operate in the same segment as GlowRoad (Social & Influencer Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category products are retailed online by CityMall. | 2019 | Gurugram, Haryana, India | USD 153.52 M | USD 55.51 M | 1,597 | |
Online social deal-sharing platform for multi-category products | 2018 | Bengaluru, Karnataka, India | USD 386.55 M | USD 247.08 M | 418 | |
Online social shopping marketplace for women fashion products | 2012 | Gurugram, Haryana, India | USD 51.95 M | USD 327.87 M | 10,640 |
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Related news about Glowroad
Complete news archive for GlowRoad
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Frequently Asked Questions about GlowRoad
GlowRoad was founded in 2017.
GlowRoad is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Kunal Sinha is the CEO of GlowRoad, as recorded in our data. They have also founded this company.
GlowRoad is a funded company, having raised a total of $31.32M across 5 funding rounds to date.
GlowRoad has 187 employees.
The primary company behind GlowRoad, Accelerator Enterprise Private Limited, reported revenue of βΉ4,900 for FY 2023, down 100% year on year.
GlowRoad was founded in 2017 in Bengaluru, India, as an e-commerce platform focused on reselling. Small businesses are connected with local promoters, primarily women, through a mobile app available for Android. Product details are shared for promotion across online and offline social networks, with sales organized in specific localities to support merchant outreach.
GlowRoad has 17 investors. Key investors include Amazon, Accel, Korea Investment Holdings, Vertex Ventures SG, and Interlace India.
The valuation of GlowRoad is $26.77M as of May 2019.
GlowRoad operates through Accelerator Enterprise Private Limited.
Yes. GlowRoad was acquired by Amazon in April 2022.

