About GNC
GNC is a publicly listed company based in Pittsburgh (United States) founded in 1935, and was acquired by Apollo Global Management in December 2003. It operates as a sports nutrition supplements are manufactured and marketed by GNC. GNC has completed 1 acquisition, including Discount Supplements. Its chief executive is Barry McCockiner. Its website gnc.com draws about 3.3 million monthly visits. GNC offers products and services including Vitamins and Supplements and Protein Powder. Its focus areas include Traditional Nutraceuticals and Diversified. Its legal entity is GNC Holdings, LLC.
Company details
GNC was founded in 1935 in Pittsburgh, United States, and operates within the health and wellness sector. Manufacturing and marketing of sports nutrition supplements are conducted, with products such as whey protein, amino acids, BCAA, glutamine, L-carnitine, meal replacements, vegan protein, energy aids, and recovery supplements offered. Sales occur through online channels and retail partners across the United States.
- Headquarters Pittsburgh, United States
- Stage Public
- SectorsHealthcare
- Website category Health · Nutrition Diets and Fitness
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website gnc.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Apollo Global Management (Dec 2003)
- Legal Name Gnc Holdings, Llc
- Latest Funding Round$150M (USD), Post-IPO
Feb 2019
- InvestorsAres Management
& 3 more
- Investments & Acquisitions
- Acquired byApollo Global Management
(Dec 2003)
Products & Services of GNC
GNC offers a comprehensive portfolio of products and services, including Vitamins and Supplements and Protein Powder.
Vitamins and supplements are provided by GNC for nutritional support and immune health.
Protein powder is supplied by GNC for muscle recovery and fitness goals.
Apps and channels of GNC
GNC publishes 2 mobile apps with over 500K+ downloads; its YouTube channel GNCLiveWell has 18.9K subscribers and 30 videos.
Videos from GNC
The most watched videos on GNC's YouTube channel, GNCLiveWell (18.9K subscribers). Click a video to play it here.
More on GNCLiveWell.
Funding Insights of GNC
- Total Rounds 5
- Last Round Post-IPO β $150M
- Investors Count 3
All 5 funding rounds of GNC with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2019 | $150M | Post-IPO | β | β | |
| Jan 2019 | $50M | Post-IPO | β | β | |
| Nov 2018 | $100M | Post-IPO | β | β | |
| Jun 2007 | – | Private Equity Round | β | β | |
| Jun 1989 | – | Private Equity Round | β | Thomas H Lee Partners | β |
4 investors in total: 4 institutional.
Investors in GNC
GNC has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Ares Management, Apollo Global Management and Thomas H Lee Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward traditional industries. | 1974 | thl.com | Boston, United States | |
Alternative asset investment management firm | 1997 | aresmgmt.com | Los Angeles, United States | |
Buyouts are targeted through private equity investments by the firm. | 1990 | apollo.com | New York, United States | |
Manufacturer of pharmaceuticals and related healthcare products | 1989 | hayao.com | Harbin, China |
Investor details for GNC
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of GNC
183 people are tracked at GNC (73 in leadership, 2 in board & advisors, 108 in team).
| Name | Role | Group |
|---|---|---|
Barry McCockiner | CEO | Leadership |
Sophia Darling-Smith | Sr. Director Of Benefits | Leadership |
Jason Connor | Director, IT Technology, Service Delivery | Leadership |
Mike Watters | Regional Sales Director | Leadership |
Rachel Jones | Evp, Chief Merchandising And Science Officer | Leadership |
Trey Noonan | Vice President, Real Estate, Construction & Facilities | Leadership |
Tracy Notte | Chief Human Resources Officer | Leadership |
Paul Dolegowski | Senior VP IT | Leadership |
Rodney Lastinger | Chief Operating Officer | Leadership |
Alexandra Rizza | Director Of Social Media And Influencer | Leadership |
Oded Shein | Executive Vice President And Chief Financial Officer | Leadership |
Jamie Gray | Associate Creative Director, Digital | Leadership |
Zack Wallover | Digital Art Director | Leadership |
Wafa Mattar Saikaly | Deputy Chief Executive Director | Leadership |
Vivian Yang | President / General Manager, GNC China | Leadership |
Leah Shallenberger | Director, Communications | Leadership |
Sunil Sharma | Head Of Sales | Leadership |
Kaitlin Zurawsky | Media Director | Leadership |
Alli Kosiarek | Chief Marketing Officer & Manager | Leadership |
Alison Schmitz | Sr. Director, IT Ecommerce Technology | Leadership |
163 more people are available in the full profile.
Complete people profiles for GNC
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by GNC
GNC has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Discount Supplements.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Sports and fitness supplements are retailed online by Discount Supplements. | discount-supplements.co.uk | Redditch, United Kingdom | 2009 | Oct 2013 | $33M |
Complete acquisition details for GNC
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- Acquired stakes
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- Exports
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Timeline of GNC
6 dated milestones of GNC across 84 years, from founding to its latest funding, stage changes and deals.
- Founded GNC is founded.
- Funding First funding round.
- Exit Acquired by Apollo Global Management.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Discount Supplements.
- Funding Latest funding round, Post-IPO, of $150.0M.
Web traffic of GNC
The website of GNC (gnc.com) receives about 3.3M visits a month and ranks #17,901 among all websites worldwide, #366 in Nutrition Diets and Fitness.
- Monthly visits3.3M
▲ 8% vs previous month
- Unique visitors1.7M
per month
- Global rank#17,901
among all websites
- Category rank#366
Health · Nutrition Diets and Fitness
- Bounce rate49%
- Pages per visit3.5
- Average visit2 min 13 sec
- DevicesDesktop 23% Β· Mobile 77%
Websites whose visitors overlap most with GNC. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vitaminshoppe.com | 100% | 2.7M | #21,098 | View details | |
| optimumnutrition.com | 65% | 722.4K | #74,753 | View details | |
| transparentlabs.com | 63% | 680.7K | #43,996 | View details | |
| bodybuilding.com | 57% | 634K | #90,058 | View details | |
| vitaminworld.com | 57% | 37.8K | #600,929 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for GNC
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- 40 similar websites
- Audience overlap
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Top companies in Traditional Health & Nutrition
10 companies that operate in the same segment as GNC (Traditional Health & Nutrition), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Manufacturer of generics formulations | 2002 | Bridgewater, New Jersey, United States | – | USD 3.02 B | 8,300 | |
Biosimilar therapeutics are developed for oncology and autoimmune diseases. | 2010 | Redwood City, California, United States | USD 143.62 M | USD 42.17 M | 228 | |
Oral solid drug delivery systems are manufactured and developed. | 1985 | Mumbai, Maharashtra, India | USD 42.49 M | USD 89.42 M | 962 | |
Ophthalmic pharmaceuticals and instruments are developed for eye care. | 1853 | Bridgewater, New Jersey, United States | – | USD 5.1 B | 13,500 | |
Generic pharmaceuticals are manufactured by Teva Pharmaceuticals. | 1901 | Petah Tikva, Central District, Israel | USD 500 M | USD 18.74 B | 51,792 | |
Generic, semi-solid, and liquid dosage forms are manufactured. | 1990 | Bengaluru, Karnataka, India | – | USD 508.93 M | 5,180 | |
Pharmaceutical products are developed and marketed globally. | 2009 | Montville, New Jersey, United States | USD 155.92 M | – | – | |
Specialty generic pharmaceuticals and APIs are manufactured and marketed. | 1983 | Mumbai, Maharashtra, India | – | USD 6.21 B | 25,870 | |
Pharmaceutical company engaged in developing, manufacturing, and marketing a diverse range of pharmaceutical formulations | 1991 | Delhi, Delhi, India | USD 367.2 M | USD 1.52 B | 21,320 | |
Generics, biosimilars, APIs, and vaccines are manufactured by Wockhardt. | 1967 | Mumbai, Maharashtra, India | – | USD 353.53 M | 3,410 |
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Related news about Gnc
Complete news archive for GNC
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Frequently Asked Questions about GNC
GNC was founded in 1935 and raised its 1st funding round 54 years after it was founded.
GNC is headquartered in Pittsburgh, United States. It is registered at Pittsburgh, Pennsylvania, United States.
Barry McCockiner is the current CEO of GNC.
GNC was founded in 1935 in Pittsburgh, United States, and operates within the health and wellness sector. Manufacturing and marketing of sports nutrition supplements are conducted, with products such as whey protein, amino acids, BCAA, glutamine, L-carnitine, meal replacements, vegan protein, energy aids, and recovery supplements offered. Sales occur through online channels and retail partners across the United States.
GNC offers Vitamins and Supplements and Protein Powder.
GNC has made 1 acquisition, including Discount Supplements.
GNC has 4 investors. Key investors include Ares Management, Apollo Global Management, Thomas H Lee Partners, and Harbin Pharmaceutical Group.
GNC operates through Gnc Holdings, Llc.
Yes. GNC was acquired by Apollo Global Management in December 2003.
Yes. GNC publishes GNC and 1 more app, with over 500,000 downloads.
The website of GNC receives about 3.3 million visits a month and ranks #17,901 among all websites worldwide.

