About Vitamin Shoppe
Vitamin Shoppe is a Healthcare company based in North Bergen (United States) founded in 1977, and was acquired by Kingswood Capital in April 2025. Chain of pharmacies. Vitamin Shoppe has completed 2 acquisitions, including Nutriforce Nutrition and Super Supplements. Its website vitaminshoppe.com draws about 2.7 million monthly visits. Its focus areas include Pharmacies.
Company details
The company was established in 1977 in North Bergen, United States, within the retail pharmacy sector. Operations focus on distributing vitamins, supplements, and related health items through a network of physical locations across the country. Online services are also offered via the domain vitaminshoppe.com, supporting customer access to products and information. Emphasis is placed on wellness and nutritional offerings in the consumer goods industry.
- Headquarters North Bergen, United States
- Stage Acquired
- SectorsHealthcare
- Website category Health · Nutrition Diets and Fitness
- Website vitaminshoppe.com
- Social LinkedIn X Facebook
- Acquired by Kingswood Capital (Apr 2025)
- Latest Funding Round$700K (USD), Grant
Jun 2019
- InvestorsFranchise Group
& 3 more
- Investments & AcquisitionsNutriforce Nutrition
& 1 more
- Acquired by
Apps and channels of Vitamin Shoppe
Vitamin Shoppe publishes 1 mobile app with over 100K+ downloads.
Funding Insights of Vitamin Shoppe
- Total Rounds 1
- Last Round Grant — $700,000
- First Round $700,000
(Jun 2019)
All 1 funding rounds of Vitamin Shoppe with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $700,000 | Grant | – | – | – |
4 investors in total: 4 institutional.
Investors in Vitamin Shoppe
Vitamin Shoppe has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Franchise Group, Kingswood Capital and Performance Improvement Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| kingswood-capital.com | ||||
Private equity firm focused on multiple sectors | irvingplacecapital.com | New York, United States | ||
Technology advisory services are provided for private equity firms. | 2003 | pipartners.com | Boca Raton, United States | |
Governance and compliance services are provided to franchise operations. | 1997 | franchisegrp.com | Virginia Beach, United States |
Investor details for Vitamin Shoppe
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Vitamin Shoppe
178 people are tracked at Vitamin Shoppe (55 in leadership, 15 in board & advisors, 108 in team).
| Name | Role | Group |
|---|---|---|
Mike Provost | Director, Technology | Leadership |
Ryan Maietta | Senior Director Of Treasury, Risk Management And Reporting | Leadership |
Mike Forbes | Chief Strategy Officer & Executive Vice President | Leadership |
Brian Sek | Director Of Merchandising Presentation | Leadership |
Sharon M. Leite | CEO | Leadership |
Kate Vukelich | Executive Vice President, Chief People Officer | Leadership |
Mary Jo Palumbo | Senior Human Resources Business Partner | Leadership |
Danielle C. Lemm | Director Talent Acquisition | Leadership |
David Kastin | Executive Vice President, General Counsel | Leadership |
Leanna Buttner | Senior Director, E-commerce | Leadership |
Jayanth Kalluri | Director - Digital Engineering And Solutions Architecture | Leadership |
Christopher Kraus | General Manager | Leadership |
Lori Diantonio | Senior Director, Digital Operations | Leadership |
Lisa Chudnofsky | Chief Brand Officer | Leadership |
Lisa P. H. | Head Merchant/general Merchandise Manager | Leadership |
Matt Woods | Senior Director, Merchandise Presentation, Mio, Vendor Relations | Leadership |
Kimberly Bianchi | Assistant To The VP Of Real Estate And Development | Leadership |
Jack Gayton | Vice President, GMM | Leadership |
Elizabeth Tryon | Executive Assistant To Chief Executive Officer | Leadership |
Don Terreri | Director Of Loss Prevention | Leadership |
158 more people are available in the full profile.
Complete people profiles for Vitamin Shoppe
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Vitamin Shoppe
Vitamin Shoppe has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Nutriforce Nutrition and Super Supplements.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Custom manufacturing and private labeling of nutraceutical supplements are provided. | nutriforce.com | Miami, United States | 2001 | Jun 2014 | $85M | |
Nutritional supplements are distributed by the company since 1995. | supersup.com | Seattle, United States | 1995 | Dec 2012 | $50M |
Complete acquisition details for Vitamin Shoppe
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Vitamin Shoppe
8 dated milestones of Vitamin Shoppe across 48 years, from founding to its latest funding, stage changes and deals.
- Founded Vitamin Shoppe is founded.
- Exit Acquired by Irving Place Capital.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Super Supplements.
- Acquisition Acquires Nutriforce Nutrition.
- Funding First funding round of $700K.
- Exit Acquired by Franchise Group.
- Exit Acquired by Kingswood Capital.
Web traffic of Vitamin Shoppe
The website of Vitamin Shoppe (vitaminshoppe.com) receives about 2.7M visits a month and ranks #21,098 among all websites worldwide, #460 in Nutrition Diets and Fitness.
- Monthly visits2.7M
▲ 11.7% vs previous month
- Unique visitors1.3M
per month
- Global rank#21,098
among all websites
- Category rank#460
Health · Nutrition Diets and Fitness
- Bounce rate43%
- Pages per visit3.9
- Average visit2 min 57 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Vitamin Shoppe. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gnc.com | 100% | 3.3M | #17,901 | View details | |
| transparentlabs.com | 62% | 680.7K | #43,996 | View details | |
| iherb.com | 61% | 46.3M | #1,013 | View details | |
| swansonvitamins.com | 60% | 2.1M | #26,416 | View details | |
| vitaminworld.com | 58% | 37.8K | #600,929 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Vitamin Shoppe
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- 40 similar websites
- Audience overlap
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Top companies in Pharmaceuticals & Distribution
3 companies that operate in the same segment as Vitamin Shoppe (Pharmaceuticals & Distribution) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Therapeutics for neurology, oncology, rare, and endocrinology diseases are developed. | 2014 | New York, New York, United States | USD 1.3 B | USD 8.26 M | 750 | |
Developer of pharmaceutical products for treating multiple diseases | 1980 | Thousand Oaks, California, United States | USD 33.23 B | 28,000 | ||
Biopharmaceutical research and drug development are conducted globally by AbbVie. | 2012 | Chicago, Illinois, United States | USD 5.33 B | 55,000 |
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Related news about Vitamin Shoppe
Complete news archive for Vitamin Shoppe
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Frequently Asked Questions about Vitamin Shoppe
Vitamin Shoppe was founded in 1977 and raised its 1st funding round 42 years after it was founded.
Vitamin Shoppe is headquartered in North Bergen, United States. It is registered at North Bergen, New Jersey, United States.
The company was established in 1977 in North Bergen, United States, within the retail pharmacy sector. Operations focus on distributing vitamins, supplements, and related health items through a network of physical locations across the country. Online services are also offered via the domain vitaminshoppe.com, supporting customer access to products and information. Emphasis is placed on wellness and nutritional offerings in the consumer goods industry.
Vitamin Shoppe has made 2 acquisitions, including Nutriforce Nutrition, and Super Supplements.
Vitamin Shoppe has 4 investors. Key investors include Franchise Group, Kingswood Capital, Performance Improvement Partners, and Irving Place Capital.
Yes. Vitamin Shoppe was acquired by Kingswood Capital in April 2025.
Yes. Vitamin Shoppe publishes The Vitamin Shoppe - VShoppe, with over 100,000 downloads.
The website of Vitamin Shoppe receives about 2.7 million visits a month and ranks #21,098 among all websites worldwide.