Go Colors

Chennai, India Founded: 2010 • Age: 16 yrs
Multi-category casual wear for women is provided online.

About Go Colors

Go Colors is a company based in Chennai (India) founded in 2010 by Gautam Saraogi, Rahul Saraogi, and Prakash Kumar Saraogi.. Go Colors has raised $27.91 million across 3 funding rounds from investors including Peak XV Partners and ICICI Venture. The company has 5,410 employees as of March 31, 2024. Go Colors offers products and services including Ankle Length Leggings, Kurti Pants, and Palazzos. Go Colors operates in a competitive market with competitors including Bewakoof, Hopscotch, Styched, Virgio and Urbanic, among others.

  • Headquarter Chennai, India
  • Employees 5410 as on 31 Mar, 2024
  • Founders Gautam Saraogi, Rahul Saraogi, Prakash Kumar Saraogi
  • Stage Minicorn
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Go Fashion (India) Limited
Operational Areas
Retail → Consumer & Fashion Retail
Key Metrics
  • Annual Revenue
    $99.26 M (USD)
    11.19
    as on Mar 31, 2025
  • Net Profit
    $10.94 M (USD)
    12.95
    as on Mar 31, 2025
  • EBITDA
    $32.77 M (USD)
    11.77
    as on Mar 31, 2025
  • Total Equity Funding
    $27.91 M (USD)

    in 3 rounds

  • Latest Funding Round
    $15.64 M (USD), Series B

    Jan 16, 2018

  • Investors
  • Employee Count
    5410

    as on Mar 31, 2024

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IPO & Listings of Go Colors

Go Colors is a publicly listed company on the NSE with ticker symbol GOCOLORS in India, operating in the Consumer non-durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NSE · Ticker: GOCOLORS . Sector: Consumer non-durables · India

Products & Services of Go Colors

Go Colors offers a comprehensive portfolio of products and services, including Ankle Length Leggings, Kurti Pants, and Palazzos. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Comfortable stretch leggings for daily and active use

Versatile pants for traditional outfits

Wide-legged pants for relaxed styling

People of Go Colors
Headcount 1000-5000
Employee Profiles 14
Employee Profiles
People
Vatsal Koolwal
Head Of Marketing And Ecommerce
People
Kumari Vishakha
Senior Manager - Design & Visual Merchandising
People
Gautam Saraogi
Founder And Chief Executive Officer
People
Harihara Subramanian T K
Manager - Accounts

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Funding Insights of Go Colors

Go Colors has successfully raised a total of $27.91M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15.64 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series B — $15.6M
  • First Round

    (01 Nov 2014)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2018 Amount Series B - Go Colors Valuation ICICI Venture
Sep, 2015 Amount Series A - Go Colors Valuation

investors

Nov, 2014 Amount Series A - Go Colors Valuation Peak XV Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Go Colors

Go Colors has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Peak XV Partners and ICICI Venture. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Alternative asset management and investment services in India.
Founded Year Domain Location
Venture capital firm investing in startups and providing support programs.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Go Colors

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Go Colors

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Go Colors Comparisons

Employees
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Competitors of Go Colors

Go Colors operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bewakoof, Hopscotch, Styched, Virgio and Urbanic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multi-category fashion products are sold by an internet-first brand.
domain founded_year HQ Location
Programming is facilitated for children via drag-and-drop code blocks.
domain founded_year HQ Location
Multi-category fashion for men and women is offered online.
domain founded_year HQ Location
Internet first brand offering apparel for men and women
domain founded_year HQ Location
Multi-category women's fashion apparel is offered online by Urbanic.
domain founded_year HQ Location
Online platform offering trendy and bold denim apparel
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Go Colors

Frequently Asked Questions about Go Colors

When was Go Colors founded?

Go Colors was founded in 2010 and raised its 1st funding round 4 years after it was founded.

Where is Go Colors located?

Go Colors is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.

Who is the current CEO of Go Colors?

Gautam Saraogi is the current CEO of Go Colors. They have also founded this company.

Is Go Colors a funded company?

Go Colors is a funded company, having raised a total of $27.91M across 3 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Nov 01, 2014.

How many employees does Go Colors have?

As of Mar 31, 2024, the latest employee count at Go Colors is 5,410.

What is the annual revenue of Go Colors?

Annual revenue of Go Colors is $99.26M as on Mar 31, 2025.

What does Go Colors do?

Go Colors was founded in 2010 in Chennai, India, as an internet-first brand focused on womens casual apparel. A diverse array of products is offered, encompassing ethnic wear, lounge and active attire, formal and winter clothing, as well as leggings, jeggings, kurti pants, and palazzo pants. Operations center on e-commerce within the fashion sector, targeting multi-category needs for female consumers.

Who are the top competitors of Go Colors?

Go Colors's top competitors include Freakins, Bewakoof and Virgio.

What products or services does Go Colors offer?

Go Colors offers Ankle Length Leggings, Kurti Pants, and Palazzos.

Is Go Colors publicly traded?

Yes, Go Colors is publicly traded on NSE under the ticker symbol GOCOLORS.

Who are Go Colors's investors?

Go Colors has 2 investors. Key investors include Peak XV Partners, and ICICI Venture.

What is Go Colors's ticker symbol?

The ticker symbol of Go Colors is GOCOLORS on NSE.

What is Go Colors's valuation?

The valuation of Go Colors is $309.01M as of Jan 2018.

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