About Go Colors
Go Colors is a company based in Chennai (India) founded in 2010 by Gautam Saraogi, Rahul Saraogi, and Prakash Kumar Saraogi. Go Colors has raised $27.91 million across 3 funding rounds from investors including Peak XV Partners and ICICI Venture. The company has 5,410 employees. Go Colors offers products and services including Ankle Length Leggings, Kurti Pants, and Palazzos. Go Colors operates in a competitive market with competitors including Bewakoof, Hopscotch, Styched, Virgio and Urbanic, among others.
- Headquarter Chennai, India
- Employees 5,410
- Founders Gautam Saraogi, Rahul Saraogi, Prakash Kumar Saraogi
- Stage Minicorn
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website gocolors.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Go Fashion (India) Limited
- Annual Revenue₹874 Cr
FY 2025 · +12% YoY
- Net Profit₹93.50 Cr
FY 2025 · 11% margin
- EBITDA₹268 Cr
FY 2025 · 31% margin
- Total Equity Funding$27.91M (USD)
in 3 rounds
- Latest Funding Round$15.64M (USD), Series B
Jan 2018
- InvestorsPeak XV Partners
& 1 more
- Employee Count5,410
Associated legal entities of Go Colors
Go Colors operates through Go Fashion (India) Limited, a listed company (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Go Fashion (India) Limited Listed CIN L17291TN2010PLC077303 | Active | 09 Sep 2010 | Chennai, Tamil Nadu | ₹874 Cr | 4,360 | 10 | View details |
Products & Services of Go Colors
Go Colors offers a comprehensive portfolio of products and services, including Ankle Length Leggings, Kurti Pants, and Palazzos.
Comfortable stretch leggings for daily and active use
Versatile pants for traditional outfits
Wide-legged pants for relaxed styling
Apps and channels of Go Colors
its YouTube channel Go Colors! has 26.9K subscribers and 30 videos.
Videos from Go Colors
The most watched videos on Go Colors's YouTube channel, Go Colors! (26.9K subscribers). Click a video to play it here.
More on Go Colors!.
Funding Insights of Go Colors
Go Colors has successfully raised a total of $27.91M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15.64 million completed in January 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.91M
- Total Rounds 3
- Last Round Series B — $15.64M
- First Round $10M
(Nov 2014)
- Investors Count 2
All 3 funding rounds of Go Colors with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | $15.64M | Series B | $309.01M | ICICI Venture | – |
| Sep 2015 | $2.27M | Series A | – | – | – |
| Nov 2014 | $10M | Series A | $63.56M | Peak XV Partners | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2018 | $309.01M | •••••••• |
| Nov 2014 | $63.56M | •••••••• |
Last known valuation $309.01M (Jan 2018). 2 investors in total: 2 institutional.
Investors in Go Colors
Go Colors has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Peak XV Partners and ICICI Venture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Alternative asset management and investment services in India. | 1988 | iciciventure.com | Mumbai, India | |
Venture capital firm investing in startups and providing support programs. | 2000 | peakxv.com | Bengaluru, India |
Investor details for Go Colors
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Board of directors of Go Fashion (India) Limited (Go Colors)
Go Fashion (India) Limited is the primary company behind Go Colors. The board of Go Fashion (India) Limited currently have 7 directors; the longest-serving is Gautam Saraogi, appointed in 2010. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Gautam Saraogi DIN 03209296 | Whole-time director | 09 Sep 2010 | 16 yrs 1 mo | Go Fashion (India) Limited |
| Prakash Kumar Saraogi DIN 00496255 | Managing Director | 09 Sep 2010 | 16 yrs 1 mo | Go Fashion (India) Limited |
| Dinesh Madanlal Gupta DIN 00126225 | Director | 30 Jun 2021 | 5 yrs 3 mo | Go Fashion (India) Limited |
| Rohini Manian DIN 07284932 | Director | 30 Jun 2021 | 5 yrs 3 mo | Go Fashion (India) Limited |
| Srinivasan Sridhar DIN 00004272 | Director | 22 Jul 2021 | 5 yrs 2 mo | Go Fashion (India) Limited |
| Vinod Kumar Saraogi DIN 00496254 | Director | 01 Aug 2025 | 1 yr 2 mo | Go Fashion (India) Limited |
| Sakshi Vijay Chopra DIN 07129633 | Director | 17 Nov 2025 | 10 mo | Go Fashion (India) Limited |
People of Go Colors
16 people are tracked at Go Colors (7 in leadership, 9 in team); the tracked headcount is 5,410.
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder & Managing Director | Leadership | |
Vatsal Koolwal | Head Of Marketing And Ecommerce | Leadership |
Kavneet Singh | Regional General Manager | Leadership |
Stuti Keshkar | Assistant General Manager - Design | Leadership |
Mohan R | Chief Financial Officer | Leadership |
Kumari Vishakha | Senior Manager - Design & Visual Merchandising | Team |
Harihara Subramanian T K | Manager - Accounts | Team |
Anjana Ramesh | Assistant Brand Manager | Team |
Shanmuga Priya K | CRM Manager | Team |
Naushad Ansari | Store Manager | Team |
Tajinder Singh | Area Reatail Manager | Team |
Lakshmi Chitturi | Assistant Manager Ecommerce | Team |
Vinodhini Muthu | Fashion Designer | Team |
Vivek Kumar | Sales Specialist | Team |
Complete people profiles for Go Colors
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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IPO & Listings of Go Colors
Go Colors is a publicly listed company on the NSE with ticker symbol GOCOLORS in India, operating in the Consumer non-durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date30 Nov 2021
- Listed onBSE: 543401 · NSE: GOCOLORS
- Listed entityGo Fashion (India) Limited
- Exchange sectorConsumer non-durables
- ISININE0BJS01011
- Share price₹292.75 (-1.4% on the day) · 2026-10-09
- Market capitalisation₹1,540 Cr
- Price to earnings29.3
- EPS (diluted, trailing year)₹9.98
- Volume (last session)105,541
Financials of Go Colors
Figures of Go Fashion (India) Limited, the primary company behind Go Colors, for FY 2025. Revenue was ₹874 Cr (+12% year on year). Net profit was ₹93.50 Cr (11% margin). EBITDA was ₹268 Cr (31% margin). Revenue has grown at a compounded annual rate of +27% over three years and +17% over five years.
- ₹874 CrRevenue · FY 2025 · +12% YoY
- ₹93.50 CrNet profit · 11% margin
- ₹268 CrEBITDA · 31% margin
- ₹52.60 CrPaid-up capital
- 4,360Employees (provident fund records)
- +27%Revenue CAGR, 3 years
- +17%Revenue CAGR, 5 years
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | ₹838 Cr | ₹59.2 Cr | ₹249 Cr |
| 2024 | ₹848 Cr | ₹93.5 Cr | ₹280 Cr |
| 2023 | ₹763 Cr | ₹82.8 Cr | ₹250 Cr |
| 2022 | ₹665 Cr | ₹82.8 Cr | ₹219 Cr |
| 2021 | ₹401 Cr | ₹35.6 Cr | ₹124 Cr |
Balance sheet, profit and loss, cash flow and ratios of Go Fashion (India) Limited are on its company page.
Detailed financial statements for Go Colors
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Go Colors
5 dated milestones of Go Colors across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Go Colors is founded.
- Funding First funding round of $10.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $15.6M.
- IPO Lists on the stock exchange (IPO).
Competitors of Go Colors
Go Colors operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bewakoof, Hopscotch, Styched, Virgio and Urbanic, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| gethopscotch.com | 2011 | New York, United States | $1.2M | – | Programming is facilitated for children via drag-and-drop code blocks. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | – | Multi-category fashion for men and women is offered online. | |
| virgio.com | 2022 | Bengaluru, India | $37.76M | 74 | Internet first brand offering apparel for men and women | |
| urbanic.com | 2019 | London, United Kingdom | $160M | 109 | Multi-category women's fashion apparel is offered online by Urbanic. | |
| freakins.com | 2021 | Mumbai, India | $7.91M | 69 | Online platform offering trendy and bold denim apparel | |
| faballey.com | 2012 | Noida, India | $31.37M | 152 | Internet first brand of fashion accessories & apparel for women | |
| beyoung.in | 2017 | Udaipur, India | $4.89M | 143 | Everyday fashion apparel, accessories, and combo options are retailed. |
Detailed competitors of Go Colors
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Go Colors
The website of Go Colors (gocolors.com) receives about 347.4K visits a month and ranks #108,524 among all websites worldwide, #5,550 in Fashion and Apparel.
- Monthly visits347.4K
▲ 25.5% vs previous month
- Unique visitors117.6K
per month
- Global rank#108,524
among all websites
- Category rank#5,550
Lifestyle · Fashion and Apparel
- Bounce rate29%
- Pages per visit8.3
- Average visit5 min 43 sec
- DevicesDesktop 5% · Mobile 95%
Websites whose visitors overlap most with Go Colors. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| twinbirds.co.in | 100% | 87.4K | #334,508 | View details | |
| blissclub.com | 98% | 746.3K | #66,494 | View details | |
yogamasti.co.uk | yogamasti.co.uk | 98% | – | #2,727,019 | – |
| bluebrew.in | 94% | – | #947,125 | View details | |
vuoriclothing.co.uk | vuoriclothing.co.uk | 92% | – | #186,115 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Go Colors
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- 40 similar websites
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Verified entity values are shown only after access is granted.
Latest news on Go Colors
Complete news archive for Go Colors
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Similar companies to Go Colors
10 companies that operate in the same segment as Go Colors (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Go Colors
Go Colors was founded in 2010 and raised its 1st funding round 4 years after it was founded.
Go Colors is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
Gautam Saraogi is the current CEO of Go Colors. They have also founded this company.
Go Colors is a funded company, having raised a total of $27.91M across 3 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Nov 2014.
Go Colors has 5,410 employees.
The primary company behind Go Colors, Go Fashion (India) Limited, reported revenue of ₹874 Cr for FY 2025, up 12% year on year.
Go Colors was founded in 2010 in Chennai, India, as an internet-first brand focused on womens casual apparel. A diverse array of products is offered, encompassing ethnic wear, lounge and active attire, formal and winter clothing, as well as leggings, jeggings, kurti pants, and palazzo pants. Operations center on e-commerce within the fashion sector, targeting multi-category needs for female consumers.
Go Colors offers Ankle Length Leggings, Kurti Pants, and Palazzos.
Yes, Go Colors is publicly traded on NSE under the ticker symbol GOCOLORS.
Go Colors has 2 investors. Key investors include Peak XV Partners, and ICICI Venture.
The valuation of Go Colors is $309.01M as of Jan 2018.