About GoCo.io
GoCo.io is a Financial Services company based in Houston (United States) founded in 2015 by Michael Gugel, Jason Wang, and Nir Leibovich, and was acquired by Intuit in April 2025. Cloud-based platform for HRMS suite. It operates in the Financial Services, Technology, and Healthcare sectors. GoCo.io has raised $30.28 million across 5 funding rounds from investors including Intuit, OneDigital and ATX Venture Partners. The company has 45 employees. GoCo.io has completed 1 acquisition, including WFHomie. Its chief executive, as recorded, is Nir Leibovich. Its website goco.io draws about 232 thousand monthly visits. Its focus areas include Enterprise Applications, HRTech, HRMS and Suite. Its legal entity is GoCo , Inc. Its competitors include Gusto, Paycor and Paychex; 2 of its 3 listed competitors have raised funding.
Company details
GoCo.io was founded in 2015 and is headquartered in Houston, United States. A cloud-based HRMS suite is provided by the company, focusing on human resources management software. Tools for employee onboarding, payroll processing, health insurance administration, tax handling, attendance tracking, document storage, and compliance oversight are included. Operations are conducted on a subscription-based pricing model within the SaaS sector.
- Headquarters Houston, United States
- Employees 45
- Founders Michael Gugel, Jason Wang, Nir Leibovich
- Stage Acquired
- SectorsFinancial ServicesTechnology Healthcare
- Website category Computers Electronics and Technology · Programming and Developer Software
- Website goco.io
- Social LinkedIn X Facebook Instagram
- Acquired by Intuit (Apr 2025)
- Legal Name Goco , Inc.
Funding Insights of GoCo.io
GoCo.io has successfully raised a total of $30.28M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.28M
- Total Rounds 5
- Last Round Series B — $15M
- First Round $1.81M
(Oct 2015)
- Investors Count 7
All 5 funding rounds of GoCo.io with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $15M | Series B | – | ATX Venture Partners | – |
| Jan 2019 | $7M | Series A | – | ATX Venture Partners | |
| Jun 2018 | $3.97M | Series A | – | – | – |
| Jan 2017 | $2.5M | Seed | – | ATX Venture Partners | |
| Oct 2015 | $1.81M | Seed | – | OneDigital | – |
8 investors in total: 8 institutional.
Investors in GoCo.io
GoCo.io has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Intuit, OneDigital and ATX Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are made by ATX Venture Partners. | 2014 | atxventurepartners.com | Austin, United States | |
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | salesforceventures.com | San Francisco, United States | ||
Provides Google-based integration for CRM, productivity, telephony, and cyber security services. | 2010 | upcurve.com | Quincy, United States | |
Insurance and investment solutions are provided by Guardian. | 1860 | guardianlife.com | New York, United States | |
Digital Insurance is operated as a media platform focused on insurance technology. | dig-in.com | New York, United States | ||
HR management solutions, including advisory and compliance services, are provided. | 2000 | onedigital.com | Atlanta, United States | |
Financial and accounting software is developed for businesses and individuals. | 1983 | intuit.com | Mountain View, United States |
Investor details for GoCo.io
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
People of GoCo.io
21 people are tracked at GoCo.io (5 in leadership, 16 in team); the tracked headcount is 45.
| Name | Role | Group |
|---|---|---|
Michael Gugel | Co-Founder & CPO | Leadership |
Jason Wang | Co-Founder & CTO | Leadership |
Nir Leibovich | Co-Founder & CEO | Leadership |
Andrea Gordon | Head of Strategic Business & Partnerships | Leadership |
Benjamin Flynn | Senior Partner Sales Consultant | Leadership |
Cátia Ferreira | Unknown Role | Team |
Jinsoo Park | Unknown Role | Team |
Hannah Guo | Unknown Role | Team |
Halan Pinheiro | Senior Software Development Engineer | Team |
Guilherme Costa | Software Engineer | Team |
Felipe Munhoz | Software Engineer | Team |
João Paulo Lethier | Engineering Manager | Team |
Tércio Garcia | Senior Software Engineer | Team |
Lucas Ribeiro Lozano | Senior Software Engineer | Team |
Baby Rodriguez Huerta | Account Executive | Team |
Mauricio V. | Senior Software Engineer | Team |
Matvii Tolstykh | Unknown Role | Team |
Jacquelyn Middlebrooks | Product Manager | Team |
Gerardo Argiz | Software Development Engineer In Test | Team |
Dennis Krasnov | Unknown Role | Team |
1 more people are available in the full profile.
Complete people profiles for GoCo.io
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Investments & Acquisitions by GoCo.io
GoCo.io has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include WFHomie.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based platform for employee engagement | wfhomie.com | Toronto, Canada | 2020 | Feb 2023 | •••• |
Complete acquisition details for GoCo.io
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Competitors of GoCo.io
GoCo.io has 3 listed competitors in our database, 2 of them funded. They include Gusto, Paycor and Paychex.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gusto.com | 2012 | San Francisco, United States | $718.35M | 5,876 | Cloud-based HR and payroll solutions are offered for small businesses. | |
| paycor.com | 1990 | Cincinnati, United States | $449.89M | 584 | Cloud-based HRMS platform is provided for small and medium-sized businesses. | |
| paychex.com | 1971 | New York, United States | 1,335 | Cloud-based HRMS solutions are delivered for payroll and employee management. |
Detailed competitors of GoCo.io
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of GoCo.io
The website of GoCo.io (goco.io) receives about 231.5K visits a month and ranks #154,824 among all websites worldwide, #3,480 in Programming and Developer Software.
- Monthly visits231.5K
▲ 25.9% vs previous month
- Unique visitors37.5K
per month
- Global rank#154,824
among all websites
- Category rank#3,480
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate36%
- Pages per visit8.9
- Average visit4 min 41 sec
- DevicesDesktop 76% · Mobile 24%
Websites whose visitors overlap most with GoCo.io. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| getadblock.com | 100% | #487 | View details | ||
| absorblms.com | 94% | 180.6K | #210,119 | View details | |
stackoverflow.co | stackoverflow.co | 93% | #99,658 | – | |
| deel.com | 92% | 3.9M | View details | ||
hrcloud.com | hrcloud.com | 92% | #282,076 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for GoCo.io
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Insurance & Risk Management
3 companies that operate in the same segment as GoCo.io (Insurance & Risk Management) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | |||
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States |
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Related news about Goco.Io
Complete news archive for GoCo.io
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Frequently Asked Questions about GoCo.io
GoCo.io was founded in 2015.
GoCo.io is headquartered in Houston, United States. It is registered at Houston, Texas, United States.
Nir Leibovich is the CEO of GoCo.io, as recorded in our data. They have also founded this company.
GoCo.io is a funded company, having raised a total of $30.28M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.81M, raised on Oct 2015.
GoCo.io has 45 employees.
GoCo.io was founded in 2015 and is headquartered in Houston, United States. A cloud-based HRMS suite is provided by the company, focusing on human resources management software. Tools for employee onboarding, payroll processing, health insurance administration, tax handling, attendance tracking, document storage, and compliance oversight are included. Operations are conducted on a subscription-based pricing model within the SaaS sector.
GoCo.io has made 1 acquisition, including WFHomie.
GoCo.io has 8 investors. Key investors include Intuit, OneDigital, ATX Venture Partners, UpCurve, and GIS Strategic Ventures.
GoCo.io operates through Goco , Inc..
Yes. GoCo.io was acquired by Intuit in April 2025.
The website of GoCo.io receives about 232 thousand visits a month and ranks #154,824 among all websites worldwide.