About Gusto
Gusto is a Technology company based in San Francisco (United States) founded in 2012 by Aziz Qureshi, Joshua Reeves, Tomer London, and Edward Kim. Cloud-based HR and payroll solutions are offered for small businesses. Gusto has raised $718.35 million across 9 funding rounds from investors including Fidelity Investments, Kleiner Perkins and T. Rowe Price. The company has 8,159 employees. Gusto has completed 5 acquisitions, including Ardius, Guideline and Mosey. Gusto was last valued at $9.3 billion in August 2025. Its chief executive, as recorded, is Joshua Reeves. Its website gusto.com draws about 11.8 million monthly visits. Its focus areas include FinTech, Finance & Accounting Tech, Payroll Management and Enterprise Applications. Its competitors include Justworks, ADP and Paycor; 2 of its 3 listed competitors have raised funding.
Company details
Gusto was founded in 2012 in San Francisco, United States, focusing on the HR technology sector. Cloud-based platforms for human resource management and payroll processing are provided to small and medium-sized businesses. Services encompass payroll administration, benefits handling, team coordination, time tracking, and additional tools. Health, vision, and dental insurance options are made available through integrated partnerships. Operations are centered in the U.S. market.
- Total Equity Funding$718.35M (USD)
in 9 rounds
- InvestorsFidelity Investments
& 80 more
- Employee Count8,159
- Investments & AcquisitionsArdius
& 4 more
Apps and channels of Gusto
Gusto publishes 1 mobile app with over 1M+ downloads.
Funding Insights of Gusto
Gusto has successfully raised a total of $718.35M across 9 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $718.35M
- Total Rounds 9
- First Round $6.1M
(Dec 2012)
- Investors Count 81
All 9 funding rounds of Gusto with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | Series E | – | – | – | |
| Aug 2021 | $175M | Series E | $9.5B | T. Rowe Price | |
| Jul 2019 | $200M | Series D | $3.8B | Fidelity Investments, Generation Investment Management | |
| Jul 2018 | $145M | Series C | – | MSD Capital, Y Combinator | |
| Oct 2016 | $90M | Series C | – | CapitalG | |
| Dec 2015 | $22.25M | Series B | $••••• | – | – |
| Apr 2015 | $60M | Series B | $••••• | CapitalG | |
| Feb 2014 | $20M | Series A | $••••• | General Catalyst | |
| Dec 2012 | $6.1M | Seed | – | Google Ventures, Sherpalo Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2021 | $9.5B | •••••••• |
| Jul 2019 | $3.8B | •••••••• |
| Dec 2015 | $••••• | •••••••• |
| Apr 2015 | $••••• | •••••••• |
| Feb 2014 | $••••• | •••••••• |
Full valuation and stage history of Gusto
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
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Last known valuation $9.3B (Aug 2025). 81 investors in total: 69 institutional and 12 angel.
Investors in Gusto
Gusto has secured backing from 81 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Fidelity Investments, Kleiner Perkins and T. Rowe Price.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on sustainable investments | generationim.com | London, United Kingdom | ||
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | Cambridge, United States | ||
Investment management services are offered by Durable Capital Partners. | durablecap.com | Bethesda, United States | ||
Investments are directed toward early and late-stage tech companies. | glynncapital.com | Menlo Park, United States | ||
A venture capital firm investing across sectors with flexible capital strategies. | 137ventures.com | |||
Tech focused Early and growth stage VC firm investing in the US | emcap.com | San Francisco, United States | ||
Early-stage startups are funded by Acrew Capital venture firm. | acrewcapital.com | Palo Alto, United States | ||
Sector-agnostic investments in late-stage startups are made by Cross Creek. | crosscreek.vc | Salt Lake City, United States | ||
Private equity investments are made in technology-enabled growth companies. | dragoneer.com | San Francisco, United States | ||
Private equity single family office | msdcapital.com | New York, United States |
Investor details for Gusto
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People of Gusto
747 people are tracked at Gusto (128 in leadership, 2 in board & advisors, 617 in team); the tracked headcount is 8,159.
| Name | Role | Group |
|---|---|---|
Aziz Qureshi | Co-Founder | Leadership |
Joshua Reeves | Co-Founder & CEO | Leadership |
Tomer London | Co-Founder | Leadership |
Edward Kim | Co-Founder & Head of Technology | Leadership |
Chintan Patel | Head Of Accounting | Leadership |
Sudheer Anne | Head Of Engineering - Money, Mobile Core | Leadership |
Ernie Miller | Head Of Engineering - Tax | Leadership |
Cameron Wong | Head Of Marketing, Members | Leadership |
Walker Nelson | Senior Partner Account Executive | Leadership |
Jess Euphamie Moore | Head Of Marketing Operations | Leadership |
Katie Jenkinson | Empowering Partner Sales | Leadership |
Igor Khayet | Head Of Business Development And Strategic Partnerships | Leadership |
Ashby Taylor | Head Of Corporate Development | Leadership |
Kim Ashley | Head Of Sales Enablement | Leadership |
David Hawley | Head Of Employee Benefit Sales | Leadership |
Jiaqi Wang | Head Of Consumer Money Engineering | Leadership |
Emily Garcia | Head Of Carrier Operations | Leadership |
Francisco R. Vargas | Product Partnerships - Partner Manager | Leadership |
Josh Reeves | CEO & co-Founder | Leadership |
Ethan Held | Head Of Product - Retirement | Leadership |
727 more people are available in the full profile.
Complete people profiles for Gusto
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Gusto
Gusto has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Ardius, Guideline and Mosey.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Payroll management and compliance are automated via SaaS platform. | mosey.com | San Francisco, United States | 2021 | Apr 2026 | •••• | |
Automated 401(k) platform for SMEs' retirement optimization is provided. | guideline.com | Burlingame, United States | 1969 | Aug 2025 | •••• | |
Human resource tools for remote teams are provided. | remoteteam.com | San Francisco, United States | 2005 | Oct 2021 | •••• | |
Payroll tax compliance solutions are offered for enterprises. | symmetry.com | Phoenix, United States | 1984 | Jul 2021 | •••• | |
Cloud-based R&D tax credit and claim software for businesses | ardius.com | Brea, United States | 2018 | Jun 2021 | •••• |
Complete acquisition details for Gusto
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Complete history
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Timeline of Gusto
11 dated milestones of Gusto across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Gusto is founded.
- Funding First funding round of $6.1M.
- Milestone Reaches Minicorn status.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Ardius.
- Acquisition Acquires Symmetry Software.
- Milestone Reaches Decacorn status.
- Acquisition Acquires Remote Team.
- Funding Latest funding round, Series E,.
- Acquisition Acquires Guideline.
- Acquisition Acquires Mosey.
Competitors of Gusto
Gusto has 3 listed competitors in our database, 2 of them funded. They include Justworks, ADP and Paycor.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| justworks.com | 2012 | New York, United States | $147.52M | 55,459 | Benefits administration and payroll management are provided for businesses. | |
| adp.com | 1949 | Roseland, United States | 44 | Cloud-based HR management solutions are offered for payroll and compliance. | ||
| paycor.com | 1990 | Cincinnati, United States | $449.89M | 584 | Cloud-based HRMS platform is provided for small and medium-sized businesses. |
Detailed competitors of Gusto
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Gusto
The website of Gusto (gusto.com) receives about 11.8M visits a month and ranks #3,908 among all websites worldwide, #32 in Human Resources.
- Monthly visits11.8M
▲ 8.8% vs previous month
- Unique visitors2.2M
per month
- Global rank#3,908
among all websites
- Category rank#32
Jobs and Career · Human Resources
- Bounce rate34%
- Pages per visit7.6
- Average visit4 min 53 sec
- DevicesDesktop 78% · Mobile 22%
Websites whose visitors overlap most with Gusto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
jobs.ashbyhq.com | jobs.ashbyhq.com | 100% | #4,138 | – | |
| recruitingbypaycor.com | 98% | #41,759 | View details | ||
| dol.gov | 98% | #13,483 | View details | ||
careers.adobe.com | careers.adobe.com | 94% | #30,716 | – | |
| trinet.com | 91% | 1.5M | #39,226 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Gusto
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in HR & Workforce Technology
3 companies that operate in the same segment as Gusto (HR & Workforce Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M |
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Related news about Gusto
Complete news archive for Gusto
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Frequently Asked Questions about Gusto
Gusto was founded in 2012.
Gusto is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Joshua Reeves is the CEO of Gusto, as recorded in our data. They have also founded this company.
Gusto is a funded company, having raised a total of $718.35M across 9 funding rounds to date. The company's 1st funding round was a Seed of $6.1M, raised on Dec 2012.
Gusto has 8,159 employees.
Gusto was founded in 2012 in San Francisco, United States, focusing on the HR technology sector. Cloud-based platforms for human resource management and payroll processing are provided to small and medium-sized businesses. Services encompass payroll administration, benefits handling, team coordination, time tracking, and additional tools. Health, vision, and dental insurance options are made available through integrated partnerships. Operations are centered in the U.S. market.
Gusto has 81 investors. Key investors include Fidelity Investments, Kleiner Perkins, T. Rowe Price, General Atlantic, and Franklin Templeton.
The valuation of Gusto is $9.3B as of Aug 2025.
Yes. Gusto publishes Gusto Mobile, with over 1 million downloads.
The website of Gusto receives about 11.8 million visits a month and ranks #3,908 among all websites worldwide.