About Golden Grass
Golden Grass is a Retail company based in India founded in 2022. It sells natural pickles, jams, and preserves through an online platform. It operates on a D2C and B2C model in Retail and Consumer sectors. Its Indian entity Curated Tales Private Limited reported revenue of ₹21.9 Lakh. Golden Grass offers products and services including Strawberry Cinnamon Preserve, Nimboo Gudgudi Pickle, Green Chilli Pickle, Tender Turmeric Pickle, and Mango Dhakai Pickle. Its focus areas include Food and Agriculture Tech, Online Grocery, Food Products and Preserves and Pickles. Its competitors include Veeba, Masterchow and Him Shakti; 3 of its 3 listed competitors have raised funding.
Company details
Golden Grass is an online store providing natural food products like pickles, jams, preserves, and sauces with minimal processing and clean labels. They source ingredients from single origins for traceability and use sustainable packaging. Operating in India, they serve consumers seeking healthy options and build a community around nutrition and quality experiences.
- Headquarters India
- SectorsRetailConsumer
- Website goldengrass.in
- Social X Facebook Instagram YouTube
- Legal Name Curated Tales Private Limited
- Date of Incorporation 04 Aug, 2023
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹21.9 Lakh
FY 2025 · +595% YoY
- Net Loss-₹5.5 Lakh
FY 2025 · -25% margin
- EBITDA-₹5.4 Lakh
FY 2025 · -25% margin
Associated legal entities of Golden Grass
Golden Grass operates through Curated Tales Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Curated Tales Private Limited CIN U10305MH2023PTC408076 | Active | 04 Aug 2023 | Mumbai, Maharashtra | ₹0.2 Cr | 2 | View details |
Products & Services of Golden Grass
Golden Grass offers a comprehensive portfolio of products and services, including Strawberry Cinnamon Preserve, Nimboo Gudgudi Pickle, Green Chilli Pickle, Tender Turmeric Pickle, and Mango Dhakai Pickle.
Natural jam made from strawberries and cinnamon with minimal processing.
Tangy pickle offering probiotic benefits from traditional recipes.
Spicy pickle made with natural ingredients for flavor enhancement.
Fresh turmeric-based pickle with health-focused preparation.
Mango pickle prepared using premium, natural methods for authenticity.
Board of directors of Curated Tales Private Limited (Golden Grass)
Curated Tales Private Limited is the primary company behind Golden Grass. The board of Curated Tales Private Limited currently have 2 directors; the longest-serving is Manish Singh, appointed in 2023.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Manish Singh DIN 09156692 | Director | 04 Aug 2023 | 3 yrs 3 mo | Curated Tales Private Limited |
| Vaishali Vijayan Menon DIN 10267037 | Director | 04 Aug 2023 | 3 yrs 3 mo | Curated Tales Private Limited |
Financials of Golden Grass
Figures of Curated Tales Private Limited, the primary company behind Golden Grass, for FY 2025. Revenue was ₹21.9 Lakh (+595% year on year). Net loss was -₹5.5 Lakh (-25% margin). EBITDA was -₹5.4 Lakh (-25% margin).
- ₹21.9 LakhRevenue · FY 2025 · +595% YoY
- -₹5.5 LakhNet loss · -25% margin
- -₹5.4 LakhEBITDA · -25% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Curated Tales Private Limited are on its company page.
Detailed financial statements for Golden Grass
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Golden Grass
Golden Grass has 3 listed competitors in our database, 3 of them funded. They include Veeba, Masterchow and Him Shakti.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| veeba.in | 2012 | Gurugram, India | $58.27M | 1,238 | Internet first brand of sauces, dips, and other condiment products | |
| masterchow.in | 2020 | Delhi, India | $10.46M | 32 | Multi-category sauces are offered by this internet-first brand. | |
| him-shakti.com | 2013 | Dehradun, India | $444,495 | Internet first brand of rice, millets, salt, and spices |
Detailed competitors of Golden Grass
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Golden Grass (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.51 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Quick-commerce platform delivering groceries, household essentials and other everyday products in India. | 2013 | Gurugram, Haryana, India | USD 757.12 M | 11,913 |
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Frequently Asked Questions about Golden Grass
Golden Grass was founded in 2022.
Golden Grass is headquartered in India.
The primary company behind Golden Grass, Curated Tales Private Limited, reported revenue of ₹21.9 Lakh for FY 2025, up 595% year on year.
Golden Grass is an online store providing natural food products like pickles, jams, preserves, and sauces with minimal processing and clean labels. They source ingredients from single origins for traceability and use sustainable packaging. Operating in India, they serve consumers seeking healthy options and build a community around nutrition and quality experiences.
Golden Grass's top competitors include Veeba, Masterchow and Him Shakti.
Golden Grass offers Strawberry Cinnamon Preserve, Nimboo Gudgudi Pickle, Green Chilli Pickle, Tender Turmeric Pickle, and Mango Dhakai Pickle.
Golden Grass operates through Curated Tales Private Limited.
The legal entities of Golden Grass currently have 2 directors, including Manish Singh, Vaishali Vijayan Menon.