About Goodiebox
Goodiebox is a Healthcare company based in Copenhagen (Denmark) founded in 2012. Subscription-based beauty products are retailed online by Goodiebox. Goodiebox has raised $23.03 million across 4 funding rounds from investors including InQvation and Danmarks Eksport- og Investeringsfond. The company has 37 employees. Goodiebox was last valued at $108.86 million in March 2022. Its website bygoodiebox.com draws about 113 thousand monthly visits. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Luxplus, Ladybox and Herrebox; 1 of its 3 listed competitors has raised funding.
Company details
Goodiebox was founded in 2012 in Copenhagen, Denmark, and operates as an online retailer in the beauty sector. Multi-category products, including night cream, combs, scalp massagers, and micellar water, are offered through a monthly subscription model. The platform focuses on cruelty-free items, with deliveries managed from its Danish base to serve international customers.
- Headquarters Copenhagen, Denmark
- Employees 37
- Stage Minicorn
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website bygoodiebox.com
- Social LinkedIn Facebook
- Net Profit-$5.87 M (USD)-5as on May 31, 2022
- EBITDA-$4.84 M (USD)12as on May 31, 2022
- Total Equity Funding$23.03M (USD)
in 4 rounds
- Latest Funding Round$5.3M (USD), Series A
Mar 2022
- InvestorsInQvation
& 1 more
- Employee Count37
Funding Insights of Goodiebox
Goodiebox has successfully raised a total of $23.03M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $5.3 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $23.03M
- Total Rounds 4
- Last Round Series A — $5.3M
- First Round $6.42M
(Jun 2019)
- Investors Count 2
All 4 funding rounds of Goodiebox with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $5.3M | Series A | $108.86M | – | – |
| Mar 2021 | $7.64M | Series A | $142.27M | – | – |
| Feb 2020 | $3.68M | Series A | $••••• | – | – |
| Jun 2019 | $6.42M | Series A | – | InQvation, Vaekstfonden | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2022 | $108.86M | •••••••• |
| Mar 2021 | $142.27M | •••••••• |
| Feb 2020 | $••••• | •••••••• |
Full valuation and stage history of Goodiebox
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $108.86M (Mar 2022). 2 investors in total: 2 institutional.
Investors in Goodiebox
Goodiebox has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include InQvation and Danmarks Eksport- og Investeringsfond.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| inqvation.dk | ||||
Provision of financing, loans, equity, and insurance for Danish export and investment activities. | vf.dk |
Investor details for Goodiebox
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Goodiebox
22 people are tracked at Goodiebox (6 in leadership, 16 in team); the tracked headcount is 37.
| Name | Role | Group |
|---|---|---|
Juliette Giraud | Head Of Strategic Planning, Operations And Data Development | Leadership |
Anne Johnsen Jørgensen | Head of People & Culture | Leadership |
Lise Leonhard Hjorth | Co-Founder, Board Member | Leadership |
Nikolaj Leonhard-Hjorth | Co-Founder | Leadership |
Therese Skov | Head Of Product Sourcing And Innovation | Leadership |
Annemette Bruhn | Head Of App Team | Leadership |
Louise Bennetzen | Senior Product & Marketing Manager | Team |
Maaike V. | Growth Manager | Team |
Nanna Mirka | Creative Marketing Designer | Team |
Sarah Harrishøj Vestmar | Jr. Social Media Coordinator | Team |
Vilde Sofie Stig Fagerland | Customer Experience Specialist | Team |
Mark Fox Laursen | Commercial Graphic Designer & Front-end Developer | Team |
Emmeli Agerbeck | Customer experience speciallist | Team |
Mare de Koning | Customer Service Team Lead | Team |
Alexandra Alfredsson | Finance Manager/financial Controller | Team |
Céline VIGNAU | Financial Planning and Analysis Manager | Team |
Marko Tukic | CRM & Retention Manager | Team |
Rebecca Marslew Grønlund | Customer Service Agent | Team |
Silke Janssens | Customer Experience Agent | Team |
Sofie Schønberg | Customer Experience Specialist hos GOODIEBOX | Team |
2 more people are available in the full profile.
Complete people profiles for Goodiebox
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Goodiebox
4 dated milestones of Goodiebox across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Goodiebox is founded.
- Funding First funding round of $6.4M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $5.3M.
Competitors of Goodiebox
Goodiebox has 3 listed competitors in our database, 1 of them funded. They include Luxplus, Ladybox and Herrebox.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| luxplus.dk | 2013 | Denmark | 27 | Online retailer offering multi-category beauty products | ||
| theladybox.dk | 2018 | Herlev, Denmark | $196,400 | 2 | Monthly organic subscription boxes are retailed online. | |
| herrebox.dk | 2020 | Brondby, Denmark | 2 | Provides newsletter subscriptions for best deals and promotions. |
Detailed competitors of Goodiebox
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Web traffic of Goodiebox
The website of Goodiebox (bygoodiebox.com) receives about 112.7K visits a month.
- Monthly visits112.7K
▼ 12.4% vs previous month
Websites whose visitors overlap most with Goodiebox. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mybeautyfactory.fr | mybeautyfactory.fr | 100% | #942,630 | – | |
happybeautycorner.com | happybeautycorner.com | 99% | #6,521,202 | – | |
glossybox.fr | glossybox.fr | 96% | #11,221,531 | – | |
lookfantastic.dk | lookfantastic.dk | 94% | #629,042 | – | |
laboxdumois.fr | laboxdumois.fr | 91% | #1,584,708 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Goodiebox
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- 21 similar websites
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Related news about Goodiebox
Complete news archive for Goodiebox
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Frequently Asked Questions about Goodiebox
Goodiebox was founded in 2012 and raised its 1st funding round 7 years after it was founded.
Goodiebox is headquartered in Copenhagen, Denmark.
Goodiebox is a funded company, having raised a total of $23.03M across 4 funding rounds to date. The company's 1st funding round was a Series A of $6.42M, raised on Jun 2019.
Goodiebox has 37 employees.
Goodiebox was founded in 2012 in Copenhagen, Denmark, and operates as an online retailer in the beauty sector. Multi-category products, including night cream, combs, scalp massagers, and micellar water, are offered through a monthly subscription model. The platform focuses on cruelty-free items, with deliveries managed from its Danish base to serve international customers.
Goodiebox has 2 investors. Key investors include InQvation, and Danmarks Eksport- og Investeringsfond.
The valuation of Goodiebox is $108.86M as of Mar 2022.
The website of Goodiebox receives about 113 thousand visits a month.