About Goop
Goop is a Retail company based in New York (United States) founded in 2008 by Gwyneth Paltrow. Multi-category products are retailed online by Goop. Goop has raised $75 million across 3 funding rounds from investors including Fidelity Investments, Lightspeed Venture Partners and Felix Capital. The company has 210 employees. Goop was last valued at $250 million in March 2018. Its website goop.com draws about 926 thousand monthly visits. Its focus areas include Horizontal E-Commerce and Retailer. Its legal entity is GOOP INC. Its competitors include Zulily, Amazon and Wish Shopping; 3 of its 3 listed competitors have raised funding.
Company details
Goop was founded in 2008 and is headquartered in New York, United States. Operations are conducted as an online retailer in the e-commerce sector, with a catalog encompassing beauty, food, home goods, fashion, travel accessories, and additional categories. Products are distributed digitally to customers across various regions, focusing on diverse consumer needs in lifestyle and wellness areas.
- Total Equity Funding$75M (USD)
in 3 rounds
- Latest Funding Round$50M (USD), Series C
Mar 2018
- InvestorsFidelity Investments
& 4 more
- Employee Count210
Funding Insights of Goop
Goop has successfully raised a total of $75M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $50 million completed in March 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $75M
- Total Rounds 3
- Last Round Series C — $50M
- First Round $10M
(Aug 2015)
- Investors Count 5
All 3 funding rounds of Goop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2018 | $50M | Series C | $250M | Lightspeed Venture Partners, Felix Capital | – |
| Aug 2016 | $15M | Series B | – | – | |
| Aug 2015 | $10M | Series A | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2018 | $250M | •••••••• |
Last known valuation $250M (Mar 2018). 5 investors in total: 5 institutional.
Investors in Goop
Goop has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Fidelity Investments, Lightspeed Venture Partners and Felix Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Tech companies are funded by this London-based venture capital firm. | felixcap.com | London, United Kingdom | ||
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Tech-focused VC firm funding companies in the US | 14w.com | New York, United States | ||
Provider of brokerage accounts, retirement planning, wealth management, and trading platforms | 1946 | fidelity.com | Boston, United States |
Investor details for Goop
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Co-investor network
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People of Goop
59 people are tracked at Goop (27 in leadership, 32 in team); the tracked headcount is 210.
| Name | Role | Group |
|---|---|---|
Gwyneth Paltrow | Founder | Leadership |
Anthony James | Director, Devops & Infrastructure | Leadership |
Jill Roe | VP, People Operations | Leadership |
Marney Kerr | VP, Creative | Leadership |
Yelihan Fofana | Chief of Staff | Leadership |
Sofia Menasse | Design Director, G Label | Leadership |
Nancy Matz Gutman | VP, Brand Partnership & Sales | Leadership |
Djenaba Parker | General Counsel & Chief People Officer | Leadership |
Nick Mrozowski | Director Of Engineering | Leadership |
Engel Thedford | Senior Director Of Information Security & IT Operations | Leadership |
Jacqueline Weitzen | Vice President Communications | Leadership |
Victoria Benjamin | Sr Director Of Strategy Ops Chief Of Staff | Leadership |
Emily Wallerstein | Director, Strategic Partnerships/sales | Leadership |
Jeff G. | Vice President, Technology | Leadership |
Cari Anne Gonzalez | Senior Director, Client Services | Leadership |
Tracy Eisenman Gagin | Director Of Partnerships And Sales | Leadership |
Sarah Jarvis | Director Of Strategic Partnerships | Leadership |
Cata O. | Director Of Corporate Development | Leadership |
Brianna Gerber | Chief Financial Officer | Leadership |
Kelsey Cera | Director Talent Acquisition | Leadership |
39 more people are available in the full profile.
Complete people profiles for Goop
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Goop
4 dated milestones of Goop across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Goop is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series C, of $50.0M.
- Milestone Reaches Minicorn status.
Competitors of Goop
Goop has 3 listed competitors in our database, 3 of them funded. They include Zulily, Amazon and Wish Shopping.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zulily.com | 2009 | Seattle, United States | $134.6M | 2,866 | Online shopping platform is operated via flash sales by Zulily. | |
| amazon.com | 1994 | Seattle, United States | $8M | 1,556,000 | Multi-category products are offered through an online marketplace. | |
| wish.com | 2009 | San Francisco, United States | $928.7M | 739 | Online marketplace platform offering multi-category consumer products |
Detailed competitors of Goop
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Goop
The website of Goop (goop.com) receives about 925.8K visits a month and ranks #47,356 among all websites worldwide, #2,326 in Beauty and Cosmetics.
- Monthly visits925.8K
▼ 10.2% vs previous month
- Unique visitors602.3K
per month
- Global rank#47,356
among all websites
- Category rank#2,326
Lifestyle · Beauty and Cosmetics
- Bounce rate48%
- Pages per visit3.4
- Average visit1 min 41 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with Goop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| shopmy.us | 100% | 6.5M | #9,355 | View details | |
inspirebeautyshop.com | inspirebeautyshop.com | 80% | #2,321,273 | – | |
saltyface.com | saltyface.com | 80% | #906,501 | – | |
| katemcleod.com | 79% | 87.1K | #370,784 | View details | |
| fragrantica.com | 79% | #926 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Goop
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- 40 similar websites
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Related news about Goop
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Frequently Asked Questions about Goop
Goop was founded in 2008 and raised its 1st funding round 7 years after it was founded.
Goop is headquartered in New York, United States. It is registered at New York, New York, United States.
Goop is a funded company, having raised a total of $75M across 3 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Aug 2015.
Goop has 210 employees.
Goop was founded in 2008 and is headquartered in New York, United States. Operations are conducted as an online retailer in the e-commerce sector, with a catalog encompassing beauty, food, home goods, fashion, travel accessories, and additional categories. Products are distributed digitally to customers across various regions, focusing on diverse consumer needs in lifestyle and wellness areas.
Goop's top competitors include Amazon, Zulily and Wish Shopping.
Goop has 5 investors. Key investors include Fidelity Investments, Lightspeed Venture Partners, Felix Capital, NEA, and 14W.
The valuation of Goop is $250M as of Mar 2018.
Goop operates through Goop Inc..
The website of Goop receives about 926 thousand visits a month and ranks #47,356 among all websites worldwide.