About ShopMy
ShopMy is a Media & Entertainment company based in Boston (United States) founded in 2020 by Tiffany Lopinsky, Christopher Tinsley, and Harry Rein. It operates in the Media & Entertainment, Technology, and Retail sectors. ShopMy has raised $99.44 million across 4 funding rounds from investors including Bessemer Venture Partners, Bain Capital Ventures and Menlo Ventures. ShopMy has completed 1 acquisition, including Thingtesting. Its chief executive is Harry Rein. Its website shopmy.us draws about 6.5 million monthly visits. Its focus areas include E-Commerce Enablers, Marketing, Influencer Marketing and Enterprise Applications. Its competitors include SuperAwesome, Influential, Wishlink, LTK and Mavely and 4 more; 9 of its 9 listed competitors have raised funding.
Company details
Influencer marketing solutions for creators and influencers. Solutions include marketing solutions, brand reach, collaboration management, connecting content creators with brands in beauty, fashion, home decor, promotion management, and storefront solutions. It offers a platform for creators and brands to engage in affiliate marketing and creator marketing.
- Headquarters Boston, United States
- Founders Tiffany Lopinsky, Christopher Tinsley, Harry Rein
- SectorsMedia & EntertainmentTechnology Retail
- Website category Lifestyle · Beauty and Cosmetics
- Website shopmy.us
- Total Equity Funding$99.44M (USD)
in 4 rounds
- InvestorsBessemer Venture Partners
& 11 more
- Investments & Acquisitions
Funding Insights of ShopMy
ShopMy has successfully raised a total of $99.44M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $99.44M
- Total Rounds 4
- First Round $8M
(Nov 2022)
- Investors Count 12
All 4 funding rounds of ShopMy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2025 | – | Angel Round | – | – | – |
| Dec 2024 | $72.94M | Series B | – | Bessemer Venture Partners, Bain Capital Ventures | |
| Mar 2024 | $18.5M | Series B | – | Inspired Capital | |
| Nov 2022 | $8M | Series A | – | Rand Currier |
12 investors in total: 5 institutional and 7 angel.
Investors in ShopMy
ShopMy has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Bessemer Venture Partners, Bain Capital Ventures and Menlo Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Venture capital fund focused on investing in multiple sectors | – | baincapitalventures.com | Boston, United States | |
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | – | menlovc.com | - | |
Inspired Capital is focused on backing early-stage founders. | – | inspiredcapital.com | - | |
EC Eric Chan | - | – | unknown_a35dcff96d774b819 | - |
GD Geoff Donaker | Angel investor, ex-COO of Yelp, active in Indian startups | – | unknown_9d2d891b6e2441a6b | - |
SM Shea Mc Gee | - | – | unknown_0bc04f8b725d497cb | - |
SB Scott Belsky | Entrepreneur, investor, Adobe executive, and founder of Behance. | – | unknown_eb84482b11e04f51b | - |
JF Jennifer Fleiss | - | – | unknown_b3feecd6d81a45578 | - |
RC Rand Currier | - | – | unknown_d0660dada3b84b6f9 | - |
Investor details for ShopMy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of ShopMy
47 people are tracked at ShopMy (16 in leadership, 31 in team).
| Name | Role | Group |
|---|---|---|
Tiffany Lopinsky | Co-Founder & President | Leadership |
Christopher Tinsley | Co-Founder | Leadership |
Harry Rein | Co-Founder & CEO | Leadership |
Yumi L. | Head Of Legal | Leadership |
Nii Cleland | Vp, Product Management | Leadership |
Erin O'Donohue | Director, Creator Experience | Leadership |
Anisha Kamat | Chief Operating Officer | Leadership |
Duncan MacWilliams | Director Of Engineering | Leadership |
Alexandra Doggett | Director, Client Strategy | Leadership |
Alex Menendez | Vp, Client Strategy (customer Success) | Leadership |
Andrew Denty | Head of Design | Leadership |
Damien Timewell | CTO | Leadership |
Caley-Rae Pavillard | Vp, Business Development & Partnerships | Leadership |
Hannah Blake | Director, Client Strategy | Leadership |
Paige Foley | Director, Design | Leadership |
Riley Christopher | Director, Brand Growth | Leadership |
Anna Cristina de la Torre | Associate, Client Strategy | Team |
Madelyn Murphy | Account Executive | Team |
Sonia Kelly-Manning | Senior Associate, Strategy And Operations | Team |
Kelsey Warren | Client Strategy, Senior Associate | Team |
27 more people are available in the full profile.
Complete people profiles for ShopMy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by ShopMy
ShopMy has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Thingtesting.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online review platform on multi-category products | thingtesting.com | New York, United States | 2018 | Jul 2025 | •••• |
Complete acquisition details for ShopMy
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of ShopMy
4 dated milestones of ShopMy across 5 years, from founding to its latest funding, stage changes and deals.
- Founded ShopMy is founded.
- Funding First funding round of $8.0M.
- Acquisition Acquires Thingtesting.
- Funding Latest funding round, Angel Round,.
Competitors of ShopMy
ShopMy has 9 listed competitors in our database, 9 of them funded. They include SuperAwesome, Influential, Wishlink, LTK and Mavely, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| superawesome.com | 2013 | London, United Kingdom | $37M | 159 | Kid-safe programmatic ad platform for under-13 audiences is operated. | |
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| wishlink.com | 2022 | Gurugram, India | $10.06M | 133 | Platform for connecting creators with brands for content monetization | |
| shopltk.com | 2011 | Dallas, United States | $615M | 389 | Multi-category products are aggregated online for shopping. | |
| joinmavely.com | 2018 | Chicago, United States | $1M | – | Influencer marketing platform for enterprises | |
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises | |
| opendorse.com | 2013 | Lincoln, United States | $50.95M | 96 | Influencer marketing for athletes is facilitated through a specialized platform. | |
| grin.co | 2014 | Sacramento, United States | $143.92M | 220 | Influencer marketing platform for ecommerce businesses is provided by GRIN. | |
| humanz.com | 2017 | Tel Aviv, Israel | $16M | – | Influencer marketing solutions are delivered via cloud and AI platform. |
Detailed competitors of ShopMy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ShopMy
The website of ShopMy (shopmy.us) receives about 6.5M visits a month and ranks #9,355 among all websites worldwide, #409 in Beauty and Cosmetics.
- Monthly visits6.5M
▲ 22.6% vs previous month
- Unique visitors2.3M
per month
- Global rank#9,355
among all websites
- Category rank#409
Lifestyle · Beauty and Cosmetics
- Bounce rate43%
- Pages per visit4.3
- Average visit3 min 13 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with ShopMy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| goop.com | 100% | 925.8K | #47,356 | View details | |
| stylevana.com | 99% | – | #4,533 | View details | |
| sephora.com | 98% | 54.5M | #494 | View details | |
| fragrantica.com | 95% | – | #926 | View details | |
prequelskin.com | prequelskin.com | 94% | – | #116,103 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ShopMy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Shopmy
Complete news archive for ShopMy
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as ShopMy (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about ShopMy
ShopMy was founded in 2020 and raised its 1st funding round 2 years after it was founded.
ShopMy is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Harry Rein is the current CEO of ShopMy. They have also founded this company.
ShopMy is a funded company, having raised a total of $99.44M across 4 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Nov 2022.
Influencer marketing solutions for creators and influencers. Solutions include marketing solutions, brand reach, collaboration management, connecting content creators with brands in beauty, fashion, home decor, promotion management, and storefront solutions. It offers a platform for creators and brands to engage in affiliate marketing and creator marketing.
ShopMy's top competitors include SuperAwesome, CreatorIQ and Mavely.
ShopMy has made 1 acquisition, including Thingtesting.
ShopMy has 12 investors. Key investors include Bessemer Venture Partners, Bain Capital Ventures, Menlo Ventures, Inspired Capital, and Eric Chan.
The website of ShopMy receives about 6.5 million visits a month and ranks #9,355 among all websites worldwide.