About Mavely
Mavely is a Media & Entertainment company based in Chicago (United States) founded in 2018 by Peggy O'Flaherty, Sean O'Brien, and Evan Wray, and was acquired by Later in January 2025. Influencer marketing platform for enterprises. It operates in the Media & Entertainment and Technology sectors. Mavely has raised $1 million across 1 funding round from investors including Later and Pivot North Capital. Its chief executive, as recorded, is Evan Wray. Its website joinmavely.com draws about 502 thousand monthly visits. Mavely offers products and services including SmartLinks, Mobile App, and Web App. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Analytics. Its competitors include Influential, CreatorIQ and Opendorse; 3 of its 3 listed competitors have raised funding.
Company details
Mavely was founded in 2018 and is based in Chicago, United States. An influencer marketing platform is maintained for enterprises within the digital marketing sector. Tools are supplied to enable audience monetization and participation in brand campaigns. Connections are facilitated between brands, agencies, and influencers or creators. Content creation for brands is supported, while links are shared with communities to generate sales commissions.
- Headquarters Chicago, United States
- Founders Peggy O'Flaherty, Sean O'Brien, Evan Wray
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website joinmavely.com
- Social LinkedIn Facebook YouTube
- Acquired by Later (Jan 2025)
Products & Services of Mavely
Mavely offers a comprehensive portfolio of products and services, including SmartLinks, Mobile App, and Web App.
Creates shoppable links for sharing products and earning commissions.
App for generating and tracking affiliate links on mobile devices.
Web-based tool for creating and managing shoppable content links.
Apps and channels of Mavely
Mavely publishes 1 mobile app with over 10K+ downloads; its YouTube channel Mavely | The Everyday Influencer Platform has 1K subscribers and 30 videos.
Videos from Mavely
The most watched videos on Mavely's YouTube channel, Mavely | The Everyday Influencer Platform (1K subscribers). Click a video to play it here.
Funding Insights of Mavely
Mavely has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1 million completed in August 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 1
- Last Round Seed — $1M
- First Round $1M
(Aug 2019)
- Investors Count 1
All 1 funding rounds of Mavely with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2019 | $1M | Seed | – | PivotNorth Capital | – |
2 investors in total: 2 institutional.
Investors in Mavely
Mavely has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Later and Pivot North Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Pivot North Capital is involved in capital investment activities. | pivotnorth.com | Menlo Park, United States | ||
Instagram campaigns are planned, scheduled, and analyzed via Later's platform. | 2013 | later.com | Taylorsville, United States |
Investor details for Mavely
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Mavely
17 people are tracked at Mavely (9 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Peggy O'Flaherty | Co-Founder | Leadership |
Sean O'Brien | Co-Founder | Leadership |
Evan Wray | Co-Founder & CEO | Leadership |
Kevin Kenefick | Chief Financial Officer | Leadership |
Harrison Hollingsworth | Director Of Revenue Operations | Leadership |
Ivy Hutson | Vice President Of Creator Success | Leadership |
James Byrnes | Chief Operating Officer | Leadership |
Allison Bailey | Director of West Coast Sales | Leadership |
Dhyey Vora | Director, Affiliate Partnerships (acquired By Later) | Leadership |
Matthew Sherry | Influencer Compliance Manager | Team |
Sarah Polick | Manager Of Influencer Development | Team |
Jen McCann | Sales Specialist | Team |
Brandon Riano | Creator | Team |
Shauna H | Creator Education Manager | Team |
Melinda D'Aquila | Executive Assistant | Team |
Philip D T. | Affiliate Account Manager | Team |
Ciara S. | Influencer Strategist | Team |
Complete people profiles for Mavely
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Mavely
3 dated milestones of Mavely across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Mavely is founded.
- Funding First funding round of $1.0M.
- Exit Acquired by Later.
Competitors of Mavely
Mavely has 3 listed competitors in our database, 3 of them funded. They include Influential, CreatorIQ and Opendorse.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises | |
| opendorse.com | 2013 | Lincoln, United States | $50.95M | 96 | Influencer marketing for athletes is facilitated through a specialized platform. |
Detailed competitors of Mavely
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Mavely
The website of Mavely (joinmavely.com) receives about 501.7K visits a month and ranks #143,557 among all websites worldwide, #7,455 in Beauty and Cosmetics.
- Monthly visits501.7K
▲ 28.4% vs previous month
- Unique visitors233K
per month
- Global rank#143,557
among all websites
- Category rank#7,455
Lifestyle · Beauty and Cosmetics
- Bounce rate57%
- Pages per visit1.8
- Average visit2 min 02 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Mavely. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
catarinamello.com | catarinamello.com | 100% | #1,796,889 | – | |
haulpack.com | haulpack.com | 100% | #85,355 | – | |
| loungefly.com | 67% | 1M | #31,276 | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Mavely (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Mavely
Complete news archive for Mavely
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Frequently Asked Questions about Mavely
Mavely was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Mavely is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Evan Wray is the CEO of Mavely, as recorded in our data. They have also founded this company.
Mavely is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Seed of $1M, raised on Aug 2019.
Mavely was founded in 2018 and is based in Chicago, United States. An influencer marketing platform is maintained for enterprises within the digital marketing sector. Tools are supplied to enable audience monetization and participation in brand campaigns. Connections are facilitated between brands, agencies, and influencers or creators. Content creation for brands is supported, while links are shared with communities to generate sales commissions.
Mavely's top competitors include CreatorIQ, Opendorse and Influential.
Mavely offers SmartLinks, Mobile App, and Web App.
Mavely has 2 investors. Key investors include Later, and Pivot North Capital.
Yes. Mavely was acquired by Later in January 2025.
Yes. Mavely publishes Mavely - Influencer Rewards, with over 10,000 downloads.
The website of Mavely receives about 502 thousand visits a month and ranks #143,557 among all websites worldwide.