About Later
Later is a Technology company based in Taylorsville (United States) founded in 2013 by Lyle Stevens, and was acquired by Mavrck in April 2022. Instagram campaigns are planned, scheduled, and analyzed via Laters platform. Later has raised $269.84 million across 8 funding rounds from investors including Later Influence, Rocketship.vc and Resolute Ventures. Later has completed 1 acquisition, including Mavely. Its chief executive, as recorded, is Scott Sutton. Its website later.com draws about 1.8 million monthly visits. Later offers products and services including Influencer Marketing Platform, Social Media Management, and Social Listening. Its focus areas include Enterprise Applications, MarketingTech, Social Media Marketing and Instagram and Snapchat. Its competitors include Spredfast, Brand Networks and Salesforce Buddy Media; 3 of its 3 listed competitors have raised funding.
Company details
Later was founded in 2013 in Taylorsville, United States, as a platform focused on Instagram campaign management within the social media marketing sector. Tools are provided for planning and publishing content, building media libraries, segmenting audiences, tracking performance metrics, and sourcing engaging material. Operations rely on a subscription revenue model, with plans starting at USD 9 per month, serving clients such as Steve Madden and Lonely Planet.
- Total Equity Funding$269.84M (USD)
in 8 rounds
- Latest Funding Round$135M (USD), Series B
Apr 2022
- InvestorsLater Influence
& 8 more
- Investments & Acquisitions
- Acquired byMavrck
(Apr 2022)
Products & Services of Later
Later offers a comprehensive portfolio of products and services, including Influencer Marketing Platform, Social Media Management, and Social Listening.
Platform for discovering and managing influencer campaigns.
Tool for scheduling posts and analyzing social media performance.
Service for monitoring trends and competitor insights on social platforms.
Apps and channels of Later
Later publishes 2 mobile apps with over 1M+ downloads; its YouTube channel Later has 3000 subscribers and 30 videos.
Videos from Later
The most watched videos on Later's YouTube channel, Later (3000 subscribers). Click a video to play it here.
More on Later.
Funding Insights of Later
Later has successfully raised a total of $269.84M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $135 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $269.84M
- Total Rounds 8
- Last Round Series B — $135M
- First Round $20,000
(Feb 2013)
- Investors Count 8
All 8 funding rounds of Later with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $135M | Series B | – | Summit Partners | – |
| Dec 2021 | $120M | Series B | – | Summit Partners | – |
| Oct 2018 | $5.8M | Series A | – | Kepha Partners, GrandBanks Capital | – |
| Nov 2015 | $5M | Series A | – | Kepha Partners | |
| Jul 2015 | $1.3M | Seed | – | – | |
| Dec 2014 | $2.5M | Series A | – | – | |
| Nov 2014 | $220,000 | Seed | – | – | |
| Feb 2013 | $20,000 | Seed | – | – |
9 investors in total: 9 institutional.
Investors in Later
Later has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Later Influence, Rocketship.vc and Resolute Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Rocketship.vc is engaged in data mining and startup investment. | rocketship.vc | Los Altos, United States | ||
Early-stage venture capital funding is provided to founders. | resolute.vc | San Francisco, United States | ||
Early-stage US tech investments are made by Aspect Ventures. | aspectventures.com | Palo Alto, United States | ||
| summitpartners.com | ||||
| kephapartners.com | ||||
| grandbankscapital.com | ||||
| techstars.com | ||||
| revupfund.com | ||||
Management platform for micro-influencers is provided to brands. | 2012 | mavrck.co | Boston, United States |
Investor details for Later
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Later
70 people are tracked at Later (22 in leadership, 48 in team).
| Name | Role | Group |
|---|---|---|
Lyle Stevens | Co-Founder & Chief Strategy Officer | Leadership |
Scott Sutton | Chief Executive Officer | Leadership |
Georgia B. | Director Of Support | Leadership |
Sally Houston | Director Of Client Services | Leadership |
Matt Smith | COO and Co-Founder | Leadership |
Phoebe MacLachlan | Chief Customer Officer | Leadership |
Monica Scaglione | Director Of Partnerships | Leadership |
Jen S. | Vice President Of Operations & Chief Of Staff | Leadership |
Anna Monogarova | Director, Field Marketing & Events | Leadership |
Tim Clarke | Vice President, Product And Customer Marketing | Leadership |
Justin Withers | Chief Product Officer | Leadership |
Jose Segrera | Chief Financial Officer | Leadership |
Robin de Pelham | Chief People Officer | Leadership |
Nicole Chisholm | Head Of Community & Places | Leadership |
Dan Incropera | Vp, Controller | Leadership |
Robyn Garrett | Director Of Enterprise Brand Partnerships | Leadership |
Samantha Montgomery | Vp, Customer Operations | Leadership |
James Stephenson | Vp, Product Management | Leadership |
Greg Taylor | VP Of Software Development | Leadership |
Abby Hoy Baylen | Director | Leadership |
50 more people are available in the full profile.
Complete people profiles for Later
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Later
Later has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mavely.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Influencer marketing platform for enterprises | joinmavely.com | Chicago, United States | 2018 | Jan 2025 | $250M |
Complete acquisition details for Later
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Competitors of Later
Later has 3 listed competitors in our database, 3 of them funded. They include Spredfast, Brand Networks and Salesforce Buddy Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. | |
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| buddymedia.com | 2007 | New York, United States | $92.02M | Social media marketing solutions |
Detailed competitors of Later
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Later
The website of Later (later.com) receives about 1.8M visits a month and ranks #22,625 among all websites worldwide, #2,910 in Computers Electronics and Technology.
- Monthly visits1.8M
▲ 3.1% vs previous month
- Unique visitors586.3K
per month
- Global rank#22,625
among all websites
- Category rank#2,910
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate31%
- Pages per visit7.1
- Average visit4 min 30 sec
- DevicesDesktop 59% · Mobile 41%
Websites whose visitors overlap most with Later. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sproutsocial.com | 100% | 1.6M | #38,018 | View details | |
| upwork.com | 83% | 38M | #886 | View details | |
| buffer.com | 82% | 3.7M | #16,001 | View details | |
| calendly.com | 82% | 40.1M | #1,297 | View details | |
| notion.so | 82% | 178.3M | #160 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Later
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Top companies in MarketingTech
3 companies that operate in the same segment as Later (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Later
Complete news archive for Later
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Frequently Asked Questions about Later
Later was founded in 2013.
Later is headquartered in Taylorsville, United States. It is registered at Taylorsville, Utah, United States.
Scott Sutton is the CEO of Later, as recorded in our data.
Later is a funded company, having raised a total of $269.84M across 8 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Feb 2013.
Later was founded in 2013 in Taylorsville, United States, as a platform focused on Instagram campaign management within the social media marketing sector. Tools are provided for planning and publishing content, building media libraries, segmenting audiences, tracking performance metrics, and sourcing engaging material. Operations rely on a subscription revenue model, with plans starting at USD 9 per month, serving clients such as Steve Madden and Lonely Planet.
Later's top competitors include Brand Networks, Salesforce Buddy Media and Spredfast.
Later offers Influencer Marketing Platform, Social Media Management, and Social Listening.
Later has made 1 acquisition, including Mavely.
Later has 9 investors. Key investors include Later Influence, Rocketship.vc, Resolute Ventures, Aspect Ventures, and Summit Partners.
Yes. Later was acquired by Mavrck in April 2022.
Yes. Later publishes Later: Social Media Management and 1 more app, with over 1 million downloads.
The website of Later receives about 1.8 million visits a month and ranks #22,625 among all websites worldwide.