About Later
Later is a company based in Taylorsville (United States) founded in 2013 by Lyle Stevens was acquired by Mavrck in April 2022.. Later has raised $1.3 million across 1 funding round from investors including Later Influence, Rocketship.vc and Resolute Ventures. Later has completed 1 acquisition, including Mavely. Later offers products and services including Influencer Marketing Platform, Social Media Management, and Social Listening. Later operates in a competitive market with competitors including Spredfast, Brand Networks, Salesforce Buddy Media, Wayin and Planoly, among others.
- Headquarter Taylorsville, United States
- Founders Lyle Stevens
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.3 M (USD)
in 1 rounds
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Latest Funding Round
$1.3 M (USD), Seed
Jul 01, 2015
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Investors
Later Influence
& 3 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Mavrck
(Apr 27, 2022)
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Products & Services of Later
Later offers a comprehensive portfolio of products and services, including Influencer Marketing Platform, Social Media Management, and Social Listening. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for discovering and managing influencer campaigns.
Tool for scheduling posts and analyzing social media performance.
Service for monitoring trends and competitor insights on social platforms.
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Funding Insights of Later
Later has successfully raised a total of $1.3M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.3 million completed in July 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $1.3M
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First Round
First Round
(01 Jul 2015)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2015 | Amount | Seed - Later | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Later
Later has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Later Influence, Rocketship.vc and Resolute Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Rocketship.vc is engaged in data mining and startup investment.
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Founded Year | Domain | Location | |
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Early-stage venture capital funding is provided to founders.
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Founded Year | Domain | Location | |
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Early-stage US tech investments are made by Aspect Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Later
Later has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mavely. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Influencer marketing platform for enterprises
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2018 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Later
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Later Comparisons
Competitors of Later
Later operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Spredfast, Brand Networks, Salesforce Buddy Media, Wayin and Planoly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Social media programs are managed, monitored, and measured at scale.
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| domain | founded_year | HQ Location |
Brand Networks is recognized for employee influencer marketing technology.
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| domain | founded_year | HQ Location |
Social media marketing solutions
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| domain | founded_year | HQ Location |
Social Media Monitoring and Engagement platform
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| domain | founded_year | HQ Location |
Instagram campaigns are managed via drag-and-drop tools and scheduling.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Later
Frequently Asked Questions about Later
When was Later founded?
Later was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is Later located?
Later is headquartered in Taylorsville, United States. It is registered at Taylorsville, Utah, United States.
Who is the current CEO of Later?
Scott Sutton is the current CEO of Later.
Is Later a funded company?
Later is a funded company, having raised a total of $1.3M across 1 funding round to date. The company's 1st funding round was a Seed of $1.3M, raised on Jul 01, 2015.
What does Later do?
Later was founded in 2013 in Taylorsville, United States, as a platform focused on Instagram campaign management within the social media marketing sector. Tools are provided for planning and publishing content, building media libraries, segmenting audiences, tracking performance metrics, and sourcing engaging material. Operations rely on a subscription revenue model, with plans starting at USD 9 per month, serving clients such as Steve Madden and Lonely Planet.
Who are the top competitors of Later?
Later's top competitors include Addressable, Brand Networks and Salesforce Buddy Media.
What products or services does Later offer?
Later offers Influencer Marketing Platform, Social Media Management, and Social Listening.
How many acquisitions has Later made?
Later has made 1 acquisition, including Mavely.
Who are Later's investors?
Later has 4 investors. Key investors include Later Influence, Rocketship.vc, Resolute Ventures, and Aspect Ventures.
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