About Later Influence
Later Influence is a Media & Entertainment company based in Boston (United States) founded in 2012. Management platform for micro-influencers is provided to brands. It operates on a SaaS (Software-as-a-Service) model in Media & Entertainment and Technology sectors. Later Influence has raised $268.32 million across 7 funding rounds from investors including Techstars, RevUp Capital and Summit Partners. The company has 130 employees. Later Influence has completed 2 acquisitions, including GroupHigh and Later. Its website mavrck.co draws about 44 thousand monthly visits. Later Influence offers products and services including Influence Marketing Platform. Its focus areas include Marketing Technology and Influencer Marketing. Its legal entity is APIFIA INC. DBA MAVRCK. Its competitors include Influential, LTK and Mavely; 3 of its 3 listed competitors have raised funding.
Company details
Influencer marketing solutions are offered through a dedicated platform by Later Influence. Services are focused on enabling brands to connect with influencers and manage campaigns. The technology sector, specifically marketing technology, is targeted with innovative tools for digital engagement.
Products & Services of Later Influence
Later Influence offers a comprehensive portfolio of products and services, including Influence Marketing Platform.
Platform for managing influencer marketing campaigns effectively.
Funding Insights of Later Influence
Later Influence has successfully raised a total of $268.32M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $135 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $268.32M
- Total Rounds 7
- Last Round Series B — $135M
- First Round $20,000
(Feb 2013)
- Investors Count 5
All 7 funding rounds of Later Influence with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $135M | Series B | – | Summit Partners | – |
| Dec 2021 | $120M | Series B | – | Summit Partners | – |
| Oct 2018 | $5.8M | Series A | – | Kepha Partners, GrandBanks Capital | – |
| Nov 2015 | $5M | Series A | – | Kepha Partners | |
| Dec 2014 | $2.5M | Series A | – | GrandBanks Capital | – |
| Nov 2014 | Seed | – | – | ||
| Feb 2013 | $20,000 | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Later Influence
Later Influence has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Techstars, RevUp Capital and Summit Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Summit Partners is recognized as a growth equity investment firm. | summitpartners.com | Boston, United States | ||
Tech focused Pre seed, Seed and Early stage VC firm investing in the US | kephapartners.com | Waltham, United States | ||
GrandBanks Capital is engaged in venture capital investments. | grandbankscapital.com | Needham, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Revenue-based investments are managed through private debt funding. | 2009 | revupfund.com | Providence, United States |
Investor details for Later Influence
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
People of Later Influence
29 people are tracked at Later Influence (19 in leadership, 10 in team); the tracked headcount is 130.
| Name | Role | Group |
|---|---|---|
Ian Mackinnon | Chief Technology Officer | Leadership |
Zach Hagopian | VP, Sales | Leadership |
Rebecca Schroth | Associate Director Of Influencer Strategy | Leadership |
Morgan Anderson | Director Of Business Development | Leadership |
Scott Ward | Chief Financial Officer | Leadership |
Cindy Chen | Co-Founder & Head of Product Design | Leadership |
Adam Zabrodski | Director Of Data | Leadership |
Allen Jennings | VP Revenue Operations | Leadership |
Ashley Meeks | Associate Director, Customer Operations | Leadership |
Erin Sullivan | Business Development Director | Leadership |
Peter M. | Sales Director | Leadership |
Sean Naegeli | Chief Creator Officer & Mavrck Co-Founder | Leadership |
Amaan Nathoo | VP of Customer Success | Leadership |
Michael Tippett | VP of Partnerships | Leadership |
Nicki Seaborn | Director, Product Management | Leadership |
Nicole Chisholm | Senior Executive Assistant to the CEO | Leadership |
Bridget Perry | CMO | Leadership |
Natasha Mooney Walton | VP, Product | Leadership |
Robin De Pelham | Chief People Officer | Leadership |
Andrey Artyukhov | Senior Architect | Team |
9 more people are available in the full profile.
Complete people profiles for Later Influence
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Investments & Acquisitions by Later Influence
Later Influence has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include GroupHigh and Later.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Instagram campaigns are planned, scheduled, and analyzed via Later's platform. | later.com | Taylorsville, United States | 2013 | Apr 2022 | •••• | |
Blogger Outreach and Analytics Platform | grouphigh.com | Boulder, United States | 2010 | Aug 2019 | •••• |
Complete acquisition details for Later Influence
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Later Influence
5 dated milestones of Later Influence across 10 years, from founding to its latest funding, stage changes and deals.
Competitors of Later Influence
Later Influence has 3 listed competitors in our database, 3 of them funded. They include Influential, LTK and Mavely.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| shopltk.com | 2011 | Dallas, United States | $315M | 389 | Multi-category products are aggregated online for shopping. | |
| joinmavely.com | 2018 | Chicago, United States | $1M | Influencer marketing platform for enterprises |
Detailed competitors of Later Influence
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Web traffic of Later Influence
The website of Later Influence (mavrck.co) receives about 44K visits a month.
- Monthly visits44K
▲ 1.5% vs previous month
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Later Influence (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Later Influence
Complete news archive for Later Influence
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Frequently Asked Questions about Later Influence
Later Influence was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Later Influence is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Later Influence is a funded company, having raised a total of $268.32M across 7 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Feb 2013.
Later Influence has 130 employees.
Influencer marketing solutions are offered through a dedicated platform by Later Influence. Services are focused on enabling brands to connect with influencers and manage campaigns. The technology sector, specifically marketing technology, is targeted with innovative tools for digital engagement.
Later Influence's top competitors include Mavely, LTK and Influential.
Later Influence offers Influence Marketing Platform.
Later Influence has 5 investors. Key investors include Techstars, RevUp Capital, Summit Partners, Kepha Partners, and GrandBanks Capital.
Later Influence operates through Apifia Inc. Dba Mavrck.