About Later Influence
Later Influence is a company based in Boston (United States) founded in 2012. It operates as a SaaS (Software-as-a-Service). Later Influence has raised $268.32 million across 7 funding rounds from investors including Techstars, RevUp Capital and Summit Partners. The company has 130 employees as of December 31, 2024. Later Influence has completed 2 acquisitions, including GroupHigh and Later. Later Influence offers products and services including Influence Marketing Platform. Later Influence operates in a competitive market with competitors including SuperAwesome, Influential, LTK, Mavely and Adly, among others.
- Headquarter Boston, United States
- Employees 130 as on 31 Dec, 2024
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Sectors
Media & EntertainmentTechnology
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Email
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Phone
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Website
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Social
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- Legal Name Apifia Inc. Dba Mavrck
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Products & Services of Later Influence
Later Influence offers a comprehensive portfolio of products and services, including Influence Marketing Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for managing influencer marketing campaigns effectively.
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Funding Insights of Later Influence
Later Influence has successfully raised a total of $268.32M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $135 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series B — $135.0M
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First Round
First Round
(02 Feb 2013)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2022 | Amount | Series B - Later Influence | Valuation | Summit Partners |
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| Dec, 2021 | Amount | Series B - Later Influence | Valuation | Summit Partners |
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| Oct, 2018 | Amount | Series A - Later Influence | Valuation | Kepha Partners , GrandBanks Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Later Influence
Later Influence has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Techstars, RevUp Capital and Summit Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Summit Partners is recognized as a growth equity investment firm.
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Founded Year | Domain | Location | |
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Tech focused Pre seed, Seed and Early stage VC firm investing in the US
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Founded Year | Domain | Location | |
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GrandBanks Capital is engaged in venture capital investments.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Later Influence
Later Influence has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include GroupHigh and Later. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Instagram campaigns are planned, scheduled, and analyzed via Later's platform.
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2013 | ||||
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Blogger Outreach and Analytics Platform
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Later Influence
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Later Influence Comparisons
Competitors of Later Influence
Later Influence operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SuperAwesome, Influential, LTK, Mavely and Adly, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Kid-safe programmatic ad platform for under-13 audiences is operated.
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| domain | founded_year | HQ Location |
Influencer marketing platform is provided for social media content monetization.
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Multi-category products are aggregated online for shopping.
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Influencer marketing platform for enterprises
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| domain | founded_year | HQ Location |
Brands are matched with influencers for targeted marketing campaigns.
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| domain | founded_year | HQ Location |
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Later Influence
Frequently Asked Questions about Later Influence
When was Later Influence founded?
Later Influence was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Later Influence located?
Later Influence is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Is Later Influence a funded company?
Later Influence is a funded company, having raised a total of $268.32M across 7 funding rounds to date. The company's 1st funding round was a Series A of $5.8M, raised on Feb 02, 2013.
How many employees does Later Influence have?
As of Dec 31, 2024, the latest employee count at Later Influence is 130.
What does Later Influence do?
Influencer marketing solutions are offered through a dedicated platform by Later Influence. Services are focused on enabling brands to connect with influencers and manage campaigns. The technology sector, specifically marketing technology, is targeted with innovative tools for digital engagement.
Who are the top competitors of Later Influence?
Later Influence's top competitors include SuperAwesome, CreatorIQ and Adly.
What products or services does Later Influence offer?
Later Influence offers Influence Marketing Platform.
How many acquisitions has Later Influence made?
Who are Later Influence's investors?
Later Influence has 5 investors. Key investors include Techstars, RevUp Capital, Summit Partners, Kepha Partners, and GrandBanks Capital.
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