About SuperAwesome
SuperAwesome is a Technology company based in London (United Kingdom) founded in 2013 by Tom Impallomeni and Dylan Collins, and was acquired by Epic Games in September 2020. Kid-safe programmatic ad platform for under-13 audiences is operated. It operates in the Technology and Media & Entertainment sectors. SuperAwesome has raised $37 million across 3 funding rounds from investors including Epic Games, Harbert Management and Kids Corp. The company has 159 employees. SuperAwesome has completed 5 acquisitions, including Ad4kids, MobiGirl Media and PopJam. Its website superawesome.com draws about 23 thousand monthly visits. SuperAwesome offers products and services including Rich Media Advertising, Influencer Marketing, Gaming Experiences, and Certifications. Its focus areas include Enterprise Applications, AdTech, Campaign Management Platform and Multi-channel. Its legal entity is SUPERAWESOME TRADING LIMITED.
Company details
SuperAwesome was founded in 2013 in London, United Kingdom, and operates in the ad tech sector. Focus is placed on safe programmatic advertising for global under-1316 audiences. Digital engagement is facilitated for brands and content owners through products such as AwesomeAds for kid-safe ads, PopJam for U13 social tools, Kidfluencer for influencer marketing, and Kids Web Services for secure sites and apps.
- Headquarters London, United Kingdom
- Employees 159
- Founders Tom Impallomeni, Dylan Collins
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Email••••••••
- Website superawesome.com
- Social LinkedIn X Instagram
- Acquired by Epic Games (Sep 2020)
- Legal Name Superawesome Trading Limited
- Date of Incorporation 29 Nov, 1999
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$67.6 M (USD)-11as on Dec 31, 2023
- Net Profit-$11.59 M (USD)-56as on Dec 31, 2023
- EBITDA-$11.59 M (USD)-244as on Dec 31, 2023
- Total Equity Funding$37M (USD)
in 3 rounds
- Latest Funding Round$17M (USD), Series C
Jan 2020
- InvestorsEpic Games
& 11 more
- Employee Count159
- Investments & AcquisitionsAd4kids
& 4 more
- Acquired by
Products & Services of SuperAwesome
SuperAwesome offers a comprehensive portfolio of products and services, including Rich Media Advertising, Influencer Marketing, Gaming Experiences, and Certifications.
Platform for video and display ads targeted at young audiences
Tools for social engagement with youth influencers
Solutions for safe gaming interactions for young users
Programs like KidAware for ethical youth engagement
Funding Insights of SuperAwesome
SuperAwesome has successfully raised a total of $37M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $17 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $37M
- Total Rounds 3
- Last Round Series C — $17M
- First Round $7M
(Jul 2015)
- Investors Count 10
All 3 funding rounds of SuperAwesome with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $17M | Series C | – | M12 | |
| Feb 2019 | $13M | Series B | – | Harbert Management | – |
| Jul 2015 | $7M | Series A | – | Twenty Ten Capital, VGC |
12 investors in total: 10 institutional and 2 angel.
Investors in SuperAwesome
SuperAwesome has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Epic Games, Harbert Management and Kids Corp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology startups are facilitated by M12. | m12.vc | San Francisco, United States | ||
UK private equity investments are managed by Mayfair firm. | mayfairequity.com | London, United Kingdom | ||
VC and PE firm focused on seed and early stage tech companies | hoxtonventures.com | London, United Kingdom | ||
Infrastructure, hedge, private equity, and debt fund focused on multiple sectors | 1993 | harbert.net | Birmingham, United States | |
Venture capital fund focused on growth equity investments in consumer and media sectors | vgcp.co.uk | London, United Kingdom | ||
| twentytencapital.com | ||||
Venture capital is invested in media, tech, and consumer sectors. | vgc.partners | London, United Kingdom | ||
Sandbox Group is focused on digital and tactile learning solutions. | 2015 | sandboxandco.com | London, United Kingdom | |
Provider of cross-platform game engine technology | 1991 | epicgames.com | Cary, United States | |
HC Henry Chamberlain | Angel investor focusing on Indian startups, limited public data available. | unknown_ae5522c0c13d4e3aa |
Investor details for SuperAwesome
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SuperAwesome
13 people are tracked at SuperAwesome (9 in leadership, 4 in team); the tracked headcount is 159.
| Name | Role | Group |
|---|---|---|
Tom Impallomeni | Co-Founder | Leadership |
Dylan Collins | Co-Founder | Leadership |
Leo Zancani | CTO | Leadership |
Lee Veitch | Global Head of Sales | Leadership |
Ben Zagorski | General Manager, Ad Products & CRO, North America | Leadership |
Jessica Whatson | Head Of Gaming | Leadership |
Katie Goldstein | Global Head Of Policy And Regulatory Affairs (youth) | Leadership |
Joe Linarello | Sr. Sales Director | Leadership |
Kate O’Loughlin | Head of SuperAwesome | Leadership |
Yann Gaillard | Country Manager | Team |
Gregory Spencer | Sr Account Manager | Team |
Christopher Vincelli | Publisher & Studio Relations Lead | Team |
Danielle Ruhl | Sales Manager | Team |
Complete people profiles for SuperAwesome
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by SuperAwesome
SuperAwesome has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Ad4kids, MobiGirl Media and PopJam.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Audio content and podcast services are provided for entertainment purposes. | starglowmedia.com | 2022 | Jan 2026 | •••• | ||
Content-sharing app for kids | popjam.com | London, United Kingdom | 2008 | Sep 2015 | •••• | |
Mobile ad network operated for kids' apps and brands. | ad4kids.com | Seville, Spain | 2012 | Mar 2015 | •••• | |
Mobile ad network focused on girls aged 6-16 is operated. | mobigirlmedia.com | Los Angeles, United States | 2013 | Feb 2014 | •••• | |
Limited information available | swapit.co.uk | London, United Kingdom | 2001 | May 2013 | •••• |
Complete acquisition details for SuperAwesome
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of SuperAwesome
10 dated milestones of SuperAwesome across 13 years, from founding to its latest funding, stage changes and deals.
- Founded SuperAwesome is founded.
- Acquisition Acquires Swapit.
- Acquisition Acquires MobiGirl Media.
- Acquisition Acquires Ad4kids.
- Funding First funding round of $7.0M.
- Acquisition Acquires PopJam.
- Exit Acquired by Kids Corp.
- Funding Latest funding round, Series C, of $17.0M.
- Exit Acquired by Epic Games.
- Acquisition Acquires Starglow Media.
Web traffic of SuperAwesome
The website of SuperAwesome (superawesome.com) receives about 22.8K visits a month.
- Monthly visits22.8K
▲ 16% vs previous month
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Frequently Asked Questions about SuperAwesome
SuperAwesome was founded in 2013 and raised its 1st funding round 2 years after it was founded.
SuperAwesome is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
SuperAwesome is a funded company, having raised a total of $37M across 3 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Jul 2015.
SuperAwesome has 159 employees.
Annual revenue of SuperAwesome is $67.6M as on Dec 31, 2023.
SuperAwesome was founded in 2013 in London, United Kingdom, and operates in the ad tech sector. Focus is placed on safe programmatic advertising for global under-1316 audiences. Digital engagement is facilitated for brands and content owners through products such as AwesomeAds for kid-safe ads, PopJam for U13 social tools, Kidfluencer for influencer marketing, and Kids Web Services for secure sites and apps.
SuperAwesome offers Rich Media Advertising, Influencer Marketing, Gaming Experiences, and Certifications.
SuperAwesome has made 5 acquisitions, including Ad4kids, MobiGirl Media, and PopJam.
SuperAwesome has 12 investors. Key investors include Epic Games, Harbert Management, Kids Corp, M12, and Mayfair Equity.
SuperAwesome operates through Superawesome Trading Limited.
Yes. SuperAwesome was acquired by Epic Games in September 2020.