About SuperAwesome
SuperAwesome is a company based in London (United Kingdom) founded in 2013 by Tom Impallomeni and Dylan Collins was acquired by Epic Games in September 2020.. SuperAwesome has raised $37 million across 3 funding rounds from investors including Epic Games, Harbert Management and Kids Corp. The company has 159 employees as of December 31, 2021. SuperAwesome has completed 5 acquisitions, including Ad4kids, MobiGirl Media and PopJam. SuperAwesome offers products and services including Rich Media Advertising, Influencer Marketing, Gaming Experiences, and Certifications. SuperAwesome operates in a competitive market with competitors including Criteo, NextRoll, Unified, RhythmOne and BitStar, among others.
- Headquarter London, United Kingdom
- Employees 159 as on 31 Dec, 2021
- Founders Tom Impallomeni, Dylan Collins
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Sectors
TechnologyMedia & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Superawesome Trading Limited
- Date of Incorporation 29 Nov, 1999
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
$67.6 M (USD)-11as on Dec 31, 2023
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Net Profit
$-11.59 M (USD)-56as on Dec 31, 2023
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EBITDA
$-11.59 M (USD)-244as on Dec 31, 2023
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Total Equity Funding
$37 M (USD)
in 3 rounds
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Latest Funding Round
$17 M (USD), Series C
Jan 27, 2020
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Investors
Epic Games
& 11 more
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Employee Count
159
as on Dec 31, 2021
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Investments & Acquisitions
Ad4kids
& 4 more
- Acquired by
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Products & Services of SuperAwesome
SuperAwesome offers a comprehensive portfolio of products and services, including Rich Media Advertising, Influencer Marketing, Gaming Experiences, and Certifications. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for video and display ads targeted at young audiences
Tools for social engagement with youth influencers
Solutions for safe gaming interactions for young users
Programs like KidAware for ethical youth engagement
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Funding Insights of SuperAwesome
SuperAwesome has successfully raised a total of $37M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $17 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series C — $17.0M
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First Round
First Round
(20 Jul 2015)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2020 | Amount | Series C - SuperAwesome | Valuation | M12 | |
| Feb, 2019 | Amount | Series B - SuperAwesome | Valuation | Harbert Management |
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| Jul, 2015 | Amount | Series A - SuperAwesome | Valuation | Twenty Ten Capital , VGC |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SuperAwesome
SuperAwesome has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Epic Games, Harbert Management and Kids Corp. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investments in technology startups are facilitated by M12.
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Founded Year | Domain | Location | |
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UK private equity investments are managed by Mayfair firm.
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Founded Year | Domain | Location | |
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VC and PE firm focused on seed and early stage tech companies
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SuperAwesome
SuperAwesome has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Ad4kids, MobiGirl Media and PopJam. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Audio content and podcast services are provided for entertainment purposes.
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2022 | ||||
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Mobile ad network focused on girls aged 6-16 is operated.
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2013 | ||||
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Mobile ad network operated for kids' apps and brands.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - SuperAwesome
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Superawesome Comparisons
Competitors of SuperAwesome
SuperAwesome operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, NextRoll, Unified, RhythmOne and BitStar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-driven ad campaigns are managed for personalization and optimization.
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| domain | founded_year | HQ Location |
Provider of data-driven marketing technology for B2B and D2C businesses
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| domain | founded_year | HQ Location |
Social media advertising services are delivered across digital platforms.
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| domain | founded_year | HQ Location |
Audiences are connected to brands via cross-screen video advertising.
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| domain | founded_year | HQ Location |
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Superawesome
Frequently Asked Questions about SuperAwesome
When was SuperAwesome founded?
SuperAwesome was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is SuperAwesome located?
SuperAwesome is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is SuperAwesome a funded company?
SuperAwesome is a funded company, having raised a total of $37M across 3 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Jul 20, 2015.
How many employees does SuperAwesome have?
As of Dec 31, 2021, the latest employee count at SuperAwesome is 159.
What is the annual revenue of SuperAwesome?
Annual revenue of SuperAwesome is $67.6M as on Dec 31, 2023.
What does SuperAwesome do?
SuperAwesome was founded in 2013 in London, United Kingdom, and operates in the ad tech sector. Focus is placed on safe programmatic advertising for global under-1316 audiences. Digital engagement is facilitated for brands and content owners through products such as AwesomeAds for kid-safe ads, PopJam for U13 social tools, Kidfluencer for influencer marketing, and Kids Web Services for secure sites and apps.
Who are the top competitors of SuperAwesome?
SuperAwesome's top competitors include Criteo, NextRoll and Mediaocean.
What products or services does SuperAwesome offer?
SuperAwesome offers Rich Media Advertising, Influencer Marketing, Gaming Experiences, and Certifications.
How many acquisitions has SuperAwesome made?
SuperAwesome has made 5 acquisitions, including Ad4kids, MobiGirl Media, and PopJam.
Who are SuperAwesome's investors?
SuperAwesome has 12 investors. Key investors include Epic Games, Harbert Management, Kids Corp, M12, and Mayfair Equity.
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