CreatorIQ

Los Angeles, United States Founded: 2014 • Age: 12 yrs
Influencer marketing platform for enterprises
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About CreatorIQ

CreatorIQ is a company based in Los Angeles (United States) founded in 2014.. CreatorIQ has raised $79 million across 5 funding rounds from investors including TPG, Unilever Ventures and TVC Capital. CreatorIQ has completed 1 acquisition, including Tribe Dynamics. CreatorIQ offers products and services including CreatorIQ Platform, Reporting Tools, and Campaign Execution Tools. CreatorIQ operates in a competitive market with competitors including Influential, Mavely, BitStar, GRIN and Opendorse, among others.

  • Headquarter Los Angeles, United States
  • Sectors
    Media & Entertainment
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Creatoriq International Limited
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $79 M (USD)

    in 5 rounds

  • Latest Funding Round
    $40 M (USD), Series D

    Sep 16, 2021

  • Investors
    TPG

    & 6 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of CreatorIQ

CreatorIQ offers a comprehensive portfolio of products and services, including CreatorIQ Platform, Reporting Tools, and Campaign Execution Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for discovering and managing creators for marketing campaigns.

Tools for measuring ROI and benchmarking competitor performance.

Software for executing and incentivizing creator campaigns efficiently.

People of CreatorIQ
Headcount 50-200
Employee Profiles 104
Employee Profiles
People
Aimie Hennah
Senior Customer Success Partner
People
Madison Jones
Client Partner
People
Emily Rauscher
Customer Success Partner
People
Caden Cox
Influencer Marketing Development

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Funding Insights of CreatorIQ

CreatorIQ has successfully raised a total of $79M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $40 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series D — $40.0M
  • First Round
  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2021 Amount Series D - CreatorIQ Valuation Unilever Ventures , TVC Capital
Jul, 2020 Amount Series C - CreatorIQ Valuation Kayne Anderson Capital Advisors
Jun, 2019 Amount Series B - CreatorIQ Valuation TVC Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in CreatorIQ

CreatorIQ has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include TPG, Unilever Ventures and TVC Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Corporate-backed venture capital firm focused on consumer tech and multiple sectors
Founded Year Domain Location
Growth equity investments are made in B2B software companies by TVC Capital.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by CreatorIQ

CreatorIQ has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tribe Dynamics. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Cloud-based influencer analytics platform is provided for brand content analysis.
2012
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - CreatorIQ

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Creatoriq Comparisons

Employees
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Competitors of CreatorIQ

CreatorIQ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influential, Mavely, BitStar, GRIN and Opendorse, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Influencer marketing platform is provided for social media content monetization.
domain founded_year HQ Location
Influencer marketing platform for enterprises
domain founded_year HQ Location
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
domain founded_year HQ Location
Influencer marketing platform for ecommerce businesses is provided by GRIN.
domain founded_year HQ Location
Influencer marketing for athletes is facilitated through a specialized platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about CreatorIQ

When was CreatorIQ founded?

CreatorIQ was founded in 2014 and raised its 1st funding round 3 years after it was founded.

Where is CreatorIQ located?

CreatorIQ is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Is CreatorIQ a funded company?

CreatorIQ is a funded company, having raised a total of $79M across 5 funding rounds to date. The company's 1st funding round was a Series B of $12M, raised on May 01, 2017.

What does CreatorIQ do?

CreatorIQ was founded in 2014 in Los Angeles, United States, as an influencer marketing platform targeting enterprises. Campaigns are handled via end-to-end workflow automation, with proprietary data ownership ensured. Integration with third-party tools is supported, enabling brand marketers and advertisers to oversee operations efficiently. The platform operates within the digital marketing sector, focusing on scalable campaign management for global clients.

Who are the top competitors of CreatorIQ?

CreatorIQ's top competitors include iKala, Mavely and Humanz.

What products or services does CreatorIQ offer?

CreatorIQ offers CreatorIQ Platform, Reporting Tools, and Campaign Execution Tools.

How many acquisitions has CreatorIQ made?

CreatorIQ has made 1 acquisition, including Tribe Dynamics.

Who are CreatorIQ's investors?

CreatorIQ has 7 investors. Key investors include TPG, Unilever Ventures, TVC Capital, Affinity Group, and Kayne Anderson Capital Advisors.

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