About CreatorIQ
CreatorIQ is a Media & Entertainment company based in Los Angeles (United States) founded in 2014. Influencer marketing platform for enterprises. It operates in the Media & Entertainment and Technology sectors. CreatorIQ has raised $79 million across 6 funding rounds from investors including TPG, Unilever Ventures and TVC Capital. CreatorIQ has completed 1 acquisition, including Tribe Dynamics. Its website creatoriq.com draws about 212 thousand monthly visits. CreatorIQ offers products and services including CreatorIQ Platform, Reporting Tools, and Campaign Execution Tools. Its focus areas include Enterprise Applications, PR Tech, Influencer Marketing and Marketplace. Its legal entity is CREATORIQ INTERNATIONAL LIMITED. Its competitors include Influential, Mavely and GRIN; 3 of its 3 listed competitors have raised funding.
Company details
CreatorIQ was founded in 2014 in Los Angeles, United States, as an influencer marketing platform targeting enterprises. Campaigns are handled via end-to-end workflow automation, with proprietary data ownership ensured. Integration with third-party tools is supported, enabling brand marketers and advertisers to oversee operations efficiently. The platform operates within the digital marketing sector, focusing on scalable campaign management for global clients.
- Headquarters Los Angeles, United States
- SectorsMedia & EntertainmentTechnology
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website creatoriq.com
- Social LinkedIn X Instagram YouTube
- Legal Name Creatoriq International Limited
- Total Equity Funding$79M (USD)
in 6 rounds
- Latest Funding Round$40M (USD), Series D
Sep 2021
- InvestorsTPG
& 6 more
- Investments & Acquisitions
Products & Services of CreatorIQ
CreatorIQ offers a comprehensive portfolio of products and services, including CreatorIQ Platform, Reporting Tools, and Campaign Execution Tools.
Platform for discovering and managing creators for marketing campaigns.
Tools for measuring ROI and benchmarking competitor performance.
Software for executing and incentivizing creator campaigns efficiently.
Apps and channels of CreatorIQ
its YouTube channel CreatorIQ has 1.97K subscribers and 30 videos.
Videos from CreatorIQ
The most watched videos on CreatorIQ's YouTube channel, CreatorIQ (1.97K subscribers). Click a video to play it here.
More on CreatorIQ.
Funding Insights of CreatorIQ
CreatorIQ has successfully raised a total of $79M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $40 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $79M
- Total Rounds 6
- Last Round Series D — $40M
- Investors Count 7
All 6 funding rounds of CreatorIQ with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $40M | Series D | – | Unilever Ventures, TVC Capital | |
| Jul 2020 | $24M | Series C | – | Kayne Anderson Capital Advisors | |
| Jan 2020 | Series B | – | – | – | |
| Jun 2019 | $12M | Series B | – | TVC Capital | |
| May 2017 | $3M | Series A | – | – | – |
| May 2017 | Series A | – | Affinity Group | – |
7 investors in total: 7 institutional.
Investors in CreatorIQ
CreatorIQ has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include TPG, Unilever Ventures and TVC Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | unileverventures.com | London, United Kingdom | ||
Growth equity investments are made in B2B software companies by TVC Capital. | tvccapital.com | San Diego, USA | ||
| affinitygroup.co | ||||
Technology investing and private equity firm focused on partnerships. | silverlake.com | |||
Fund of funds focused on pre-seed and seed-stage companies | 1992 | tpg.com | Fort Worth, United States | |
| kaynecapital.com | ||||
| evolutionmedia.com |
Investor details for CreatorIQ
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of CreatorIQ
104 people are tracked at CreatorIQ (36 in leadership, 68 in team).
| Name | Role | Group |
|---|---|---|
Aimie Hennah | Senior Customer Success Partner | Leadership |
Madison Jones | Client Partner | Leadership |
Emily Rauscher | Customer Success Partner | Leadership |
Dan Murray | President | Leadership |
Caitlin Sweeney | VP, Customer Success | Leadership |
Clare Bruzek | Vice President, Product | Leadership |
Nate Harris | Vp, Product Innovation | Leadership |
Kris Lipka | Vp, Product & Design | Leadership |
Roman Kazmin | General Manager | Leadership |
Brit Starr | Chief Marketing Officer | Leadership |
Nicole Barbuto | Director Of Demand Generation | Leadership |
Kojo Amoako | Vice President, Revenue Operations | Leadership |
Daniel Hepher | Head Of Legal | Leadership |
Bhavin Desai | Chief Product Officer | Leadership |
Bethany Ellis | Chief People Officer | Leadership |
Michael Lambie | Head of Global Measurement & Insights | Leadership |
Max Powers | COO | Leadership |
Joy Osinloye | Vice President, North America | Leadership |
Charlotte S. | Client Partner | Leadership |
Alex Rawitz | Director Of Research And Insights | Leadership |
84 more people are available in the full profile.
Complete people profiles for CreatorIQ
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by CreatorIQ
CreatorIQ has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tribe Dynamics.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based influencer analytics platform is provided for brand content analysis. | tribedynamics.com | San Francisco, United States | 2012 | Sep 2021 | •••• |
Complete acquisition details for CreatorIQ
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of CreatorIQ
4 dated milestones of CreatorIQ across 7 years, from founding to its latest funding, stage changes and deals.
- Founded CreatorIQ is founded.
- Funding First funding round.
- Funding Latest funding round, Series D, of $40.0M.
- Acquisition Acquires Tribe Dynamics.
Competitors of CreatorIQ
CreatorIQ has 3 listed competitors in our database, 3 of them funded. They include Influential, Mavely and GRIN.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| joinmavely.com | 2018 | Chicago, United States | $1M | Influencer marketing platform for enterprises | ||
| grin.co | 2014 | Sacramento, United States | $143.92M | 220 | Influencer marketing platform for ecommerce businesses is provided by GRIN. |
Detailed competitors of CreatorIQ
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of CreatorIQ
The website of CreatorIQ (creatoriq.com) receives about 211.5K visits a month and ranks #171,307 among all websites worldwide, #8,964 in Fashion and Apparel.
- Monthly visits211.5K
▲ 12.4% vs previous month
- Unique visitors69.9K
per month
- Global rank#171,307
among all websites
- Category rank#8,964
Lifestyle · Fashion and Apparel
- Bounce rate48%
- Pages per visit5.2
- Average visit3 min 06 sec
- DevicesDesktop 60% · Mobile 40%
Websites whose visitors overlap most with CreatorIQ. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| aspire.io | 100% | 169.2K | #253,403 | View details | |
| theinfluenceroom.com | 95% | 22.8K | #1,110,289 | View details | |
| cohley.com | 92% | 180.5K | #171,060 | View details | |
brandbassador.com | brandbassador.com | 91% | #812,922 | – | |
| glossy.co | 90% | 253.7K | #208,735 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for CreatorIQ
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as CreatorIQ (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Creatoriq
Complete news archive for CreatorIQ
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about CreatorIQ
CreatorIQ was founded in 2014 and raised its 1st funding round 3 years after it was founded.
CreatorIQ is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
CreatorIQ is a funded company, having raised a total of $79M across 6 funding rounds to date.
CreatorIQ was founded in 2014 in Los Angeles, United States, as an influencer marketing platform targeting enterprises. Campaigns are handled via end-to-end workflow automation, with proprietary data ownership ensured. Integration with third-party tools is supported, enabling brand marketers and advertisers to oversee operations efficiently. The platform operates within the digital marketing sector, focusing on scalable campaign management for global clients.
CreatorIQ's top competitors include Mavely, GRIN and Influential.
CreatorIQ offers CreatorIQ Platform, Reporting Tools, and Campaign Execution Tools.
CreatorIQ has made 1 acquisition, including Tribe Dynamics.
CreatorIQ has 7 investors. Key investors include TPG, Unilever Ventures, TVC Capital, Affinity Group, and Kayne Anderson Capital Advisors.
CreatorIQ operates through Creatoriq International Limited.
The website of CreatorIQ receives about 212 thousand visits a month and ranks #171,307 among all websites worldwide.