About Opendorse
Opendorse is a Media & Entertainment company based in Lincoln (United States) founded in 2013 by Adi Kunalic and Blake Lawrence. Influencer marketing for athletes is facilitated through a specialized platform. It operates in the Media & Entertainment and Technology sectors. Opendorse has raised $53.08 million across 12 funding rounds from investors including Flyover Capital, Serra Ventures and Advantage Capital. The company has 96 employees. Its chief executive, as recorded, is Blake Lawrence. Its website opendorse.com draws about 119 thousand monthly visits. Opendorse offers products and services including NIL Marketplace, Endorsement Services, and Athlete Exploration. Its focus areas include Consumer, Sports Tech, Sports Marketing and Athlete Marketing. Its legal entity is OPENDORSE, INC. Its competitors include Learfield Communications, Influential and CreatorIQ; 2 of its 3 listed competitors have raised funding.
Company details
Influencer marketing platform for athletes. It provides users with a platform that facilitates Name, Image, and Likeness deals for athletes and connects with brands and fans. It also provides users with a platform that analyses campaign goals, target markets, and brands to find endorsers. It allows fans to request services from the favorite athletes and offers solutions such as social media posts, shoutouts, autographs, and appearances for athletes. It helps athletes understand NIL and receive hands-on assistance to build and amplify personal brands.
- Headquarters Lincoln, United States
- Employees 96
- Founders Adi Kunalic, Blake Lawrence
- SectorsMedia & EntertainmentTechnology
- Website category Sports
- Website opendorse.com
- Social LinkedIn X Facebook Instagram
- Legal Name Opendorse, Inc.
- Total Equity Funding$53.08M (USD)
in 12 rounds
- Latest Funding Round$2.13M (USD), Series B
Feb 2026
- InvestorsFlyover Capital
& 11 more
- Employee Count96
Products & Services of Opendorse
Opendorse offers a comprehensive portfolio of products and services, including NIL Marketplace, Endorsement Services, and Athlete Exploration.
Online system for NIL deals and athlete services
Platform for shoutouts, autographs, and appearances
Tool for viewing teams and athletes profiles
Funding Insights of Opendorse
Opendorse has successfully raised a total of $53.08M across 12 strategic funding rounds. The most recent funding activity was a Series B round of $2.13 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $53.08M
- Total Rounds 12
- Last Round Series B — $2.13M
- First Round $300,000
(Jun 2013)
- Investors Count 12
Latest 10 of 12 funding rounds of Opendorse with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $2.13M | Series B | – | – | – |
| Dec 2022 | $20M | Series B | – | Advantage Capital | |
| Aug 2022 | $15M | Series B | – | – | – |
| Feb 2022 | Debt – Conventional | – | – | – | |
| Feb 2022 | $5M | Series B | – | – | – |
| Jun 2019 | $3.13M | Series A | – | Serra Ventures, Flyover Capital | |
| Mar 2019 | $1.53M | Series A | – | – | – |
| Nov 2017 | $3.5M | Series A | – | Serra Ventures | |
| Jun 2017 | Series A | – | – | ||
| May 2016 | $743,181 | Series A | – | – | – |
12 investors in total: 6 institutional and 6 angel.
Investors in Opendorse
Opendorse has secured backing from 12 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Flyover Capital, Serra Ventures and Advantage Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stage agnostic venture capital firm backed by fund of funds | 2014 | flyovercapital.com | Overland Park, United States | |
Venture capital fund focused on Agtech and multiple sectors | serraventures.com | Champaign, United States | ||
Private equity investment firm | advantagecap.com | New Orleans, United States | ||
| collaborativecapital.com | ||||
Early-stage venture capital investments are made in Midwest startups. | 2015 | m25vc.com | Chicago, United States | |
Nelnet is engaged in student loan servicing and consumer finance. | nelnet.com | Lincoln, United States | ||
SB Sean Bratches | unknown_bc7112f001844ac08 | |||
WC Will Compton | unknown_5ef0e221f9fd403d8 | |||
DM Dan Mannix | unknown_823e5ddbb0104836a | |||
DM Dan Mannix | unknown_f7a464efd43f4e33a |
Investor details for Opendorse
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Opendorse
27 people are tracked at Opendorse (12 in leadership, 15 in team); the tracked headcount is 96.
| Name | Role | Group |
|---|---|---|
Adi Kunalic | Co-Founder | Leadership |
Blake Lawrence | Co-Founder & CEO | Leadership |
Derek Peterson | Executive Vice President - Operations | Leadership |
Abbie Pike (Giffin) | Senior Vice President of Product | Leadership |
Jeff Harris | Director Of Account Operations | Leadership |
Bri Cassidy | Director, Collegiate Services & Strategy | Leadership |
Emily Jarvis | Senior Director, Commercial Services | Leadership |
Erika Gunerman | VP, Channel Partnerships | Leadership |
Kyle McCrudden | Vice President, Brand Partnerships & Media | Leadership |
Jason Rieber | Senior Vice President Of Engineering | Leadership |
Jenny Green | Sr. Lead Of Partner Strategy | Leadership |
Tim Pederson | Vice President, College Partnerships | Leadership |
Ryan Thies | Senior Product Designer | Team |
Buddy Agyin | Software Engineer | Team |
Anthony Duren | Sr. Data & Engineering Manager | Team |
Paul Anderson | QA Engineer | Team |
Shannon Medcalf | Technical Lead | Team |
Brant Haupt | Lead Data Analyst | Team |
Michael Zoerb | SVP Collegiate Strategy & Partnerships | Team |
Tucker McHugh | Senior Manager, Commercial Services | Team |
7 more people are available in the full profile.
Complete people profiles for Opendorse
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Opendorse
3 dated milestones of Opendorse across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Opendorse is founded.
- Funding First funding round of $300K.
- Funding Latest funding round, Series B, of $2.1M.
Competitors of Opendorse
Opendorse has 3 listed competitors in our database, 2 of them funded. They include Learfield Communications, Influential and CreatorIQ.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| learfield.com | 1972 | Plano, United States | 2,255 | Multimedia rights and marketing solutions for collegiate sports are managed. | ||
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises |
Detailed competitors of Opendorse
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Opendorse
The website of Opendorse (opendorse.com) receives about 118.5K visits a month and ranks #329,000 among all websites worldwide, #10,732 in Sports.
- Monthly visits118.5K
▲ 0.9% vs previous month
- Unique visitors68K
per month
- Global rank#329,000
among all websites
- Category rank#10,732
Sports · Sports
- Bounce rate49%
- Pages per visit2.2
- Average visit36 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with Opendorse. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
sbrnet.com | sbrnet.com | 100% | – | ||
tidesport.org | tidesport.org | 97% | #8,042,002 | – | |
nilnetwork.com | nilnetwork.com | 91% | #3,310,066 | – | |
| on3.com | 90% | 40.6M | #1,088 | View details | |
| hudl.com | 88% | 11.1M | #4,463 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Opendorse
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Opendorse (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Opendorse
Complete news archive for Opendorse
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Frequently Asked Questions about Opendorse
Opendorse was founded in 2013.
Opendorse is headquartered in Lincoln, United States. It is registered at Lincoln, Nebraska, United States.
Blake Lawrence is the CEO of Opendorse, as recorded in our data. They have also founded this company.
Opendorse is a funded company, having raised a total of $53.08M across 12 funding rounds to date. The company's 1st funding round was a Series A of $743.18K, raised on Jun 2013.
Opendorse has 96 employees.
Influencer marketing platform for athletes. It provides users with a platform that facilitates Name, Image, and Likeness deals for athletes and connects with brands and fans. It also provides users with a platform that analyses campaign goals, target markets, and brands to find endorsers. It allows fans to request services from the favorite athletes and offers solutions such as social media posts, shoutouts, autographs, and appearances for athletes. It helps athletes understand NIL and receive hands-on assistance to build and amplify personal brands.
Opendorse's top competitors include CreatorIQ, Learfield Communications and Influential.
Opendorse offers NIL Marketplace, Endorsement Services, and Athlete Exploration.
Opendorse has 12 investors. Key investors include Flyover Capital, Serra Ventures, Advantage Capital, Sean Bratches, and Will Compton.
Opendorse operates through Opendorse, Inc..
The website of Opendorse receives about 119 thousand visits a month and ranks #329,000 among all websites worldwide.