Opendorse

Lincoln, United States Founded: 2013 • Age: 13 yrs
Influencer marketing for athletes is facilitated through a specialized platform.
Annual revenue - Latest available
Total funding $53.1M 12 rounds
Employees 96 Tracked headcount
Investors 12 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Opendorse

Opendorse is a company based in Lincoln (United States) founded in 2013 by Adi Kunalic and Blake Lawrence. Opendorse has raised $53.08 million across 12 funding rounds from investors including Flyover Capital, Serra Ventures and Advantage Capital. The company has 96 employees as of December 31, 2022. Opendorse offers products and services including NIL Marketplace, Endorsement Services, and Athlete Exploration. Opendorse operates in a competitive market with competitors including BitStar, Learfield Communications, Influential, CreatorIQ and Adly, among others.

  • Headquarter Lincoln, United States
  • Employees 96 as on 31 Dec, 2022
  • Founders Adi Kunalic, Blake Lawrence
  • Sectors
    Media & Entertainment
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Opendorse, Inc.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Sports, Events & Attractions Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $53.08 M (USD)

    in 12 rounds

  • Latest Funding Round
    $2.13 M (USD), Series B

    Feb 04, 2026

  • Investors
  • Employee Count
    96

    as on Dec 31, 2022

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Products & Services of Opendorse

Opendorse offers a comprehensive portfolio of products and services, including NIL Marketplace, Endorsement Services, and Athlete Exploration.

Product name locked
Category locked
Primary

Online system for NIL deals and athlete services

Product name locked
Category locked
Locked

Platform for shoutouts, autographs, and appearances

Product name locked
Category locked
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Tool for viewing teams and athletes profiles

People of Opendorse

Headcount 50-200
Employee Profiles 27
Employee Profiles
People
Ryan Thies
Senior Product Designer
People
Buddy Agyin
Software Engineer
People
Anthony Duren
Sr. Data & Engineering Manager
People
Shannon Medcalf
Technical Lead

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Funding Insights of Opendorse

Opendorse has successfully raised a total of $53.08M across 12 strategic funding rounds. The most recent funding activity was a Series B round of $2.13 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Opendorse

Opendorse has secured backing from 12 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Flyover Capital, Serra Ventures and Advantage Capital.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Stage agnostic venture capital firm backed by fund of funds
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Venture capital fund focused on Agtech and multiple sectors
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Private equity investment firm
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Investor details for Opendorse

Investor domains, locations, round participation, and complete history require an active premium plan.

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Investments & Acquisitions by Opendorse

Investments
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Investment portfolio details for Opendorse

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Financial Statements - Opendorse

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Detailed financials for Opendorse

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  • Profit trends
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Opendorse Comparisons

Opendorse Primary company
Description
Influencer marketing for athletes is facilitated through a s...
Location
Lincoln, United States
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
96
As of 2022
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Peer comparison for Opendorse

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
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Competitors of Opendorse

Opendorse operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BitStar, Learfield Communications, Influential, CreatorIQ and Adly, among others.

Company Name Domain Founded year HQ Location Description
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BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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Multimedia rights and marketing solutions for collegiate sports are managed.
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Influencer marketing platform is provided for social media content monetization.
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Influencer marketing platform for enterprises
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Brands are matched with influencers for targeted marketing campaigns.
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Detailed competitors of Opendorse

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Latest news on Opendorse

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Complete news archive for Opendorse

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Frequently Asked Questions about Opendorse

Opendorse was founded in 2013.

Opendorse is headquartered in Lincoln, United States. It is registered at Lincoln, Nebraska, United States.

Blake Lawrence is the current CEO of Opendorse. They have also founded this company.

Opendorse is a funded company, having raised a total of $53.08M across 12 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Opendorse is 96.

Influencer marketing platform for athletes. It provides users with a platform that facilitates Name, Image, and Likeness deals for athletes and connects with brands and fans. It also provides users with a platform that analyses campaign goals, target markets, and brands to find endorsers. It allows fans to request services from the favorite athletes and offers solutions such as social media posts, shoutouts, autographs, and appearances for athletes. It helps athletes understand NIL and receive hands-on assistance to build and amplify personal brands.

Opendorse's top competitors include CreatorIQ, Learfield Communications and Adly.

Opendorse offers NIL Marketplace, Endorsement Services, and Athlete Exploration.

Opendorse has 12 investors. Key investors include Flyover Capital, Serra Ventures, Advantage Capital, Sean Bratches, and Will Compton.

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