About Learfield Communications
Learfield Communications is a company based in Plano (United States) founded in 1972 was acquired by TPG in April 2026. The company has 2,255 employees as of December 31, 2021. Learfield Communications has completed 4 acquisitions, including Jumbo TV, Mogo Interactive and SMAWORKS. Learfield Communications offers products and services including Sponsorship Services, Ticketing Services, Licensing Services, and Digital Marketing Services. Learfield Communications operates in a competitive market with competitors including InCrowd Sports, Sponsorunited, Sportgenic, GolfStatus and Phizzle, among others.
- Headquarter Plano, United States
- Employees 2255 as on 31 Dec, 2021
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Media & EntertainmentTechnology
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- Legal Name Learfield Communications, Inc.
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Products & Services of Learfield Communications
Learfield Communications offers a comprehensive portfolio of products and services, including Sponsorship Services, Ticketing Services, Licensing Services, and Digital Marketing Services.
Connects brands to college sports fans for advertising opportunities
Manages ticket sales and venue experiences for live events
Handles multimedia rights and NIL solutions for partners
Provides data-driven marketing for brands and universities
People of Learfield Communications
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Funding Insights of Learfield Communications
Investors in Learfield Communications
Learfield Communications has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include TPG, Shamrock Capital Advisors and Atairos.
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Private equity and debt funds focused on media, entertainment, content, sports, marketing, and education sectors
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Private equity investments in the US are managed by Atairos.
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Private equity investments in media, communications, education, and technology sectors.
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Investor details for Learfield Communications
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Investments & Acquisitions by Learfield Communications
Learfield Communications has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Jumbo TV, Mogo Interactive and SMAWORKS.
Investment portfolio details for Learfield Communications
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Digital marketing, SMM, and market research services are offered.
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Full-service marketing agency operations are managed in the United States.
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Provider of event management services
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Complete acquisition details for Learfield Communications
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Financial Statements - Learfield Communications
Detailed financials for Learfield Communications
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Learfield Communications Comparisons
Peer comparison for Learfield Communications
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Competitors of Learfield Communications
Learfield Communications operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InCrowd Sports, Sponsorunited, Sportgenic, GolfStatus and Phizzle, among others.
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Mobile fan engagement and sports marketing company
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Sports marketing and sponsorship marketplace is provided for brand partnerships.
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Sports marketing, planning, and enthusiast networks are facilitated.
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Software platform for organizing charity golf events and fundraising efficiently.
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Fan engagement data is consolidated and analyzed through Phizzle's platform.
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Detailed competitors of Learfield Communications
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Latest news on Learfield Communications
Complete news archive for Learfield Communications
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Frequently Asked Questions about Learfield Communications
Learfield Communications was founded in 1972 and raised its 1st funding round 39 years after it was founded.
Learfield Communications is headquartered in Plano, United States. It is registered at Plano, Texas, United States.
Cole Gahagan is the current CEO of Learfield Communications.
As of Dec 31, 2021, the latest employee count at Learfield Communications is 2,255.
Learfield is sports media company which holds the exclusive multimedia rights for 120 collegiate institutions, conferences and arenas, and supports athletic departments. The company helps businesses and universities by connecting big brands to college sports, through customized marketing solutions and experiences. Their marketing experts create customized campaigns, utilizing the multimedia assets of their collegiate partners. Learield also provides its collegiate partners access to professional concessions and ticket sales, branding, licensing and trademark consulting, campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies. Learfield was acquired by Atairos, a Comcast backed private investment firm for reportedly 1.3 Billion.
Learfield Communications's top competitors include Sponsorunited, InCrowd Sports and BETEGY.
Learfield Communications offers Sponsorship Services, Ticketing Services, Licensing Services, and Digital Marketing Services.
Learfield Communications has made 4 acquisitions, including Jumbo TV, Mogo Interactive, and SMAWORKS.
Learfield Communications has 4 investors. Key investors include TPG, Shamrock Capital Advisors, Atairos, and Providence Equity.