About Learfield Communications
Learfield Communications is a company based in Plano (United States) founded in 1972 was acquired by Atairos in October 2016.. The company has 2,255 employees as of December 31, 2021. Learfield Communications has completed 4 acquisitions, including Jumbo TV, Mogo Interactive and SMAWORKS. Learfield Communications offers products and services including Sponsorship Services, Ticketing Services, Licensing Services, and Digital Marketing Services. Learfield Communications operates in a competitive market with competitors including InCrowd Sports, Sponsorunited, Sportgenic, GolfStatus and Phizzle, among others.
- Headquarter Plano, United States
- Employees 2255 as on 31 Dec, 2021
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Sectors
Media & EntertainmentTechnology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Learfield Communications, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Shamrock Capital Advisors
& 2 more
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Employee Count
2255
as on Dec 31, 2021
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Investments & Acquisitions
Jumbo TV
& 3 more
- Acquired by
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Products & Services of Learfield Communications
Learfield Communications offers a comprehensive portfolio of products and services, including Sponsorship Services, Ticketing Services, Licensing Services, and Digital Marketing Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Connects brands to college sports fans for advertising opportunities
Manages ticket sales and venue experiences for live events
Handles multimedia rights and NIL solutions for partners
Provides data-driven marketing for brands and universities
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Funding Insights of Learfield Communications
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2016 | Amount | Debt – Conventional - Learfield Communications | Valuation |
investors |
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| Dec, 2011 | Amount | Private Equity Round - Learfield Communications | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Learfield Communications
Learfield Communications has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Shamrock Capital Advisors, Atairos and Providence Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity and debt funds focused on media, entertainment, content, sports, marketing, and education sectors
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Founded Year | Domain | Location | |
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Private equity investments in the US are managed by Atairos.
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Founded Year | Domain | Location | |
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Private equity investments in media, communications, education, and technology sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Learfield Communications
Learfield Communications has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Jumbo TV, Mogo Interactive and SMAWORKS. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Digital marketing, SMM, and market research services are offered.
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2011 | ||||
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Full-service marketing agency operations are managed in the United States.
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2007 | ||||
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Provider of event management services
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2002 |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Learfield Communications
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Learfield Communications Comparisons
Competitors of Learfield Communications
Learfield Communications operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InCrowd Sports, Sponsorunited, Sportgenic, GolfStatus and Phizzle, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Mobile fan engagement and sports marketing company
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| domain | founded_year | HQ Location |
Sports marketing and sponsorship marketplace is provided for brand partnerships.
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| domain | founded_year | HQ Location |
Sports marketing, planning, and enthusiast networks are facilitated.
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| domain | founded_year | HQ Location |
Software platform for organizing charity golf events and fundraising efficiently.
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| domain | founded_year | HQ Location |
Fan engagement data is consolidated and analyzed through Phizzle's platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Learfield Communications
Frequently Asked Questions about Learfield Communications
When was Learfield Communications founded?
Learfield Communications was founded in 1972 and raised its 1st funding round 39 years after it was founded.
Where is Learfield Communications located?
Learfield Communications is headquartered in Plano, United States. It is registered at Plano, Texas, United States.
Who is the current CEO of Learfield Communications?
Cole Gahagan is the current CEO of Learfield Communications.
How many employees does Learfield Communications have?
As of Dec 31, 2021, the latest employee count at Learfield Communications is 2,255.
What does Learfield Communications do?
Learfield is sports media company which holds the exclusive multimedia rights for 120 collegiate institutions, conferences and arenas, and supports athletic departments. The company helps businesses and universities by connecting big brands to college sports, through customized marketing solutions and experiences. Their marketing experts create customized campaigns, utilizing the multimedia assets of their collegiate partners. Learield also provides its collegiate partners access to professional concessions and ticket sales, branding, licensing and trademark consulting, campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies. Learfield was acquired by Atairos, a Comcast backed private investment firm for reportedly 1.3 Billion.
Who are the top competitors of Learfield Communications?
Learfield Communications's top competitors include Sponsorunited, InCrowd Sports and BETEGY.
What products or services does Learfield Communications offer?
Learfield Communications offers Sponsorship Services, Ticketing Services, Licensing Services, and Digital Marketing Services.
How many acquisitions has Learfield Communications made?
Learfield Communications has made 4 acquisitions, including Jumbo TV, Mogo Interactive, and SMAWORKS.
Who are Learfield Communications's investors?
Learfield Communications has 3 investors. Key investors include Shamrock Capital Advisors, Atairos, and Providence Equity.
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