About GRIN
GRIN is a company based in Sacramento (United States) founded in 2014 by Brian Mechem and Brandon Brown. It operates as a SaaS (Software-as-a-Service). GRIN has raised $143.92 million across 5 funding rounds from investors including Procter & Gamble, Lone Pine Capital and BOND. GRIN offers products and services including GRIN Influencer Marketing Software, Creator Discovery Suite, and Relationship Management Tools. GRIN operates in a competitive market with competitors including Influential, SuperAwesome, Wishlink, Mavely and BitStar, among others.
- Headquarter Sacramento, United States
- Founders Brian Mechem, Brandon Brown
- Stage Soonicorn
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Sectors
Media & EntertainmentTechnology Retail
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Email
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Phone
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Website
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Social
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- Legal Name Grin Technologies Inc.
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Annual Revenue
Not available
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Net Profit
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EBITDA
Not available
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Total Equity Funding
$143.92 M (USD)
in 5 rounds
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Latest Funding Round
$111.23 M (USD), Series B
Oct 13, 2021
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Investors
Procter & Gamble
& 10 more
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Employee Count
Not available
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Products & Services of GRIN
GRIN offers a comprehensive portfolio of products and services, including GRIN Influencer Marketing Software, Creator Discovery Suite, and Relationship Management Tools.
Software for managing influencer marketing campaigns effectively.
Tool for finding influencers matching brand goals.
Tools for automating and personalizing creator interactions.
People of GRIN
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Funding Insights of GRIN
GRIN has successfully raised a total of $143.92M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $111.23 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in GRIN
GRIN has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Procter & Gamble, Lone Pine Capital and BOND.
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Long/short and long-only strategies are employed by the hedge fund.
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Investments in multiple sectors are made by Bond Capital.
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Retail and technology startups are funded by Imaginary venture capital.
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Investor details for GRIN
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Investments & Acquisitions by GRIN
Investment portfolio details for GRIN
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Financial Statements - GRIN
Detailed financials for GRIN
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Grin Comparisons
Peer comparison for GRIN
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Competitors of GRIN
GRIN operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influential, SuperAwesome, Wishlink, Mavely and BitStar, among others.
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Influencer marketing platform is provided for social media content monetization.
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Kid-safe programmatic ad platform for under-13 audiences is operated.
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Platform for connecting creators with brands for content monetization
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Influencer marketing platform for enterprises
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BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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Brands are matched with influencers for targeted marketing campaigns.
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Detailed competitors of GRIN
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Latest news on Grin
Complete news archive for GRIN
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Frequently Asked Questions about GRIN
GRIN was founded in 2014 and raised its 1st funding round 5 years after it was founded.
GRIN is headquartered in Sacramento, United States. It is registered at Sacramento, California, United States.
GRIN is a funded company, having raised a total of $143.92M across 5 funding rounds to date.
GRIN is established as a prominent provider of influencer marketing software, focusing on solutions for creator discovery, relationship management, and content organization. The platform is designed to support brands in building and scaling creator programs across various industries. Tools for social listening, reporting, and analytics are offered to track performance and ROI. Integrations and community support are provided to enhance user experience and program growth.
GRIN's top competitors include SuperAwesome, CreatorIQ and Adly.
GRIN offers GRIN Influencer Marketing Software, Creator Discovery Suite, and Relationship Management Tools.
GRIN has 11 investors. Key investors include Procter & Gamble, Lone Pine Capital, BOND, Imaginary Ventures, and Imaginary Ventures.
The valuation of GRIN is $910M as of Oct 2021.