About GRIN
GRIN is a company based in Sacramento (United States) founded in 2014 by Brian Mechem and Brandon Brown. It operates as a SaaS (Software-as-a-Service). GRIN has raised $143.92 million across 5 funding rounds from investors including Procter & Gamble, Lone Pine Capital and BOND. GRIN offers products and services including GRIN Influencer Marketing Software, Creator Discovery Suite, and Relationship Management Tools. GRIN operates in a competitive market with competitors including Influential, SuperAwesome, Wishlink, Mavely and BitStar, among others.
- Headquarter Sacramento, United States
- Founders Brian Mechem, Brandon Brown
- Stage Soonicorn
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Sectors
Media & EntertainmentTechnology Retail
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Email
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Phone
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Website
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Social
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- Legal Name Grin Technologies Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$143.92 M (USD)
in 5 rounds
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Latest Funding Round
$111.23 M (USD), Series B
Oct 13, 2021
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Investors
Procter & Gamble
& 10 more
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Employee Count
Employee Count
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Products & Services of GRIN
GRIN offers a comprehensive portfolio of products and services, including GRIN Influencer Marketing Software, Creator Discovery Suite, and Relationship Management Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Software for managing influencer marketing campaigns effectively.
Tool for finding influencers matching brand goals.
Tools for automating and personalizing creator interactions.
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Funding Insights of GRIN
GRIN has successfully raised a total of $143.92M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $111.23 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $111.2M
- First Round First Round
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2021 | Amount | Series B - GRIN | Valuation | Lone Pine Capital | |
| May, 2021 | Amount | Series A - GRIN | Valuation | Imaginary Ventures | |
| Dec, 2020 | Amount | Series A - GRIN | Valuation | Headline , Triventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in GRIN
GRIN has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Procter & Gamble, Lone Pine Capital and BOND. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Long/short and long-only strategies are employed by the hedge fund.
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Founded Year | Domain | Location | |
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Investments in multiple sectors are made by Bond Capital.
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Founded Year | Domain | Location | |
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Retail and technology startups are funded by Imaginary venture capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by GRIN
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - GRIN
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Grin Comparisons
Competitors of GRIN
GRIN operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influential, SuperAwesome, Wishlink, Mavely and BitStar, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Influencer marketing platform is provided for social media content monetization.
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| domain | founded_year | HQ Location |
Kid-safe programmatic ad platform for under-13 audiences is operated.
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| domain | founded_year | HQ Location |
Platform for connecting creators with brands for content monetization
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| domain | founded_year | HQ Location |
Influencer marketing platform for enterprises
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| domain | founded_year | HQ Location |
BitStar is engaged in supporting creators and businesses with influencer marketing and content production.
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| domain | founded_year | HQ Location |
Brands are matched with influencers for targeted marketing campaigns.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Grin
Frequently Asked Questions about GRIN
When was GRIN founded?
GRIN was founded in 2014 and raised its 1st funding round 5 years after it was founded.
Where is GRIN located?
GRIN is headquartered in Sacramento, United States. It is registered at Sacramento, California, United States.
Is GRIN a funded company?
GRIN is a funded company, having raised a total of $143.92M across 5 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Jun 01, 2019.
What does GRIN do?
GRIN is established as a prominent provider of influencer marketing software, focusing on solutions for creator discovery, relationship management, and content organization. The platform is designed to support brands in building and scaling creator programs across various industries. Tools for social listening, reporting, and analytics are offered to track performance and ROI. Integrations and community support are provided to enhance user experience and program growth.
Who are the top competitors of GRIN?
GRIN's top competitors include SuperAwesome, CreatorIQ and Adly.
What products or services does GRIN offer?
GRIN offers GRIN Influencer Marketing Software, Creator Discovery Suite, and Relationship Management Tools.
Who are GRIN's investors?
GRIN has 11 investors. Key investors include Procter & Gamble, Lone Pine Capital, BOND, Imaginary Ventures, and Imaginary Ventures.
What is GRIN's valuation?
The valuation of GRIN is $910M as of Oct 2021.
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