About GRIN
GRIN is a Media & Entertainment company based in Sacramento (United States) founded in 2014 by Brian Mechem and Brandon Brown. Influencer marketing platform for ecommerce businesses is provided by GRIN. It operates on a SaaS (Software-as-a-Service) model in Media & Entertainment, Technology, and Retail sectors. GRIN has raised $143.92 million across 5 funding rounds from investors including Procter & Gamble, Lone Pine Capital and BOND. GRIN was last valued at $910 million in October 2021. Its website grin.co draws about 208 thousand monthly visits. GRIN offers products and services including GRIN Influencer Marketing Software, Creator Discovery Suite, and Relationship Management Tools. Its focus areas include Software and Marketing Software. Its legal entity is Grin Technologies Inc. Its competitors include Influential, Mavely and Adly; 3 of its 3 listed competitors have raised funding.
Company details
GRIN is established as a prominent provider of influencer marketing software, focusing on solutions for creator discovery, relationship management, and content organization. The platform is designed to support brands in building and scaling creator programs across various industries. Tools for social listening, reporting, and analytics are offered to track performance and ROI. Integrations and community support are provided to enhance user experience and program growth.
- Headquarters Sacramento, United States
- Founders Brian Mechem, Brandon Brown
- Stage Soonicorn
- SectorsMedia & EntertainmentTechnology Retail
- Website category Games · Video Games Consoles and Accessories
- Email••••••••
- Phone•••• ••••
- Website grin.co
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Grin Technologies Inc.
- Total Equity Funding$143.92M (USD)
in 5 rounds
- Latest Funding Round$111.23M (USD), Series B
Oct 2021
- InvestorsProcter & Gamble
& 10 more
Products & Services of GRIN
GRIN offers a comprehensive portfolio of products and services, including GRIN Influencer Marketing Software, Creator Discovery Suite, and Relationship Management Tools.
Software for managing influencer marketing campaigns effectively.
Tool for finding influencers matching brand goals.
Tools for automating and personalizing creator interactions.
Apps and channels of GRIN
its YouTube channel GRIN has 12.8K subscribers and 30 videos.
Videos from GRIN
The most watched videos on GRIN's YouTube channel, GRIN (12.8K subscribers). Click a video to play it here.
More on GRIN.
Funding Insights of GRIN
GRIN has successfully raised a total of $143.92M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $111.23 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $143.92M
- Total Rounds 5
- Last Round Series B — $111.23M
- Investors Count 11
All 5 funding rounds of GRIN with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $111.23M | Series B | $910M | Lone Pine Capital | |
| May 2021 | $16M | Series A | – | Imaginary Ventures | |
| Dec 2020 | $10M | Series A | – | Headline, Triventures | |
| Oct 2019 | $6.69M | Series A | – | Bullpen Capital | – |
| Jun 2019 | Seed | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2021 | $910M | •••••••• |
Last known valuation $910M (Oct 2021). 11 investors in total: 11 institutional.
Investors in GRIN
GRIN has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Procter & Gamble, Lone Pine Capital and BOND.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Long/short and long-only strategies are employed by the hedge fund. | lonepinecapital.com | Greenwich, United States | ||
Investments in multiple sectors are made by Bond Capital. | bondcap.com | San Francisco, United States | ||
Retail and technology startups are funded by Imaginary venture capital. | imaginary.co | New York, United States | ||
Early-stage companies are invested in by this venture capital fund. | goodfriends.com | New York, United States | ||
Investments are made in early-stage tech startups across multiple sectors. | headline.com | San Francisco, United States | ||
Seed & early stage tech-focused venture capital firm investing in the US and Canada | bullpencap.com | San Francisco, United States | ||
Venture capital firm investing in early stage healthcare startups | triventures.vc | Herzliya, Israel | ||
Tech & Life-Sciences focused Stage-agnostic VC firm investing in geographies such as North America | springrockventures.com | Seattle, United States | ||
A startup accelerator program is offered to early-stage founders. | launchaccelerator.co | San Francisco, United States | ||
| imaginaryventures.biz |
Investor details for GRIN
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of GRIN
23 people are tracked at GRIN (7 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Brian Mechem | Co-Founder & Board Director | Leadership |
Brandon Brown | Co-Founder | Leadership |
Ryan Debenham | CTO | Leadership |
Sarah Taubner | Director, Customer Experience | Leadership |
Tanner Lindsey | Senior Director Of Revenue Operations | Leadership |
Erin Foster | Sr. Director, People | Leadership |
Olivia McNaughten | Senior Director Of Product Marketing & Partnerships | Leadership |
Dan Demas | SVP Of Revenue And Operations | Team |
Tara Reed | Senior Customer Success Manager | Team |
Michael Shields | Advisor | Team |
Tanya Reece | Sr. Manager, CS Customer Education | Team |
Giovani Silva | Software Engineering Manager | Team |
April Ray | Senior Account Manager | Team |
Amy Perez | Senior Customer Success Manager | Team |
Krista Thompson | Account Manager II | Team |
Katherine Olvera | Onboarding Manager | Team |
Marcus Graves | Sr. Manager, Market Development | Team |
Paul Chamberlain | Account Executive III | Team |
Joachim de Smedt | Senior Software Engineer | Team |
Anthony Atkinson | Staff Software Engineer | Team |
3 more people are available in the full profile.
Complete people profiles for GRIN
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of GRIN
4 dated milestones of GRIN across 7 years, from founding to its latest funding, stage changes and deals.
- Founded GRIN is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $111.2M.
- Milestone Reaches Soonicorn status.
Competitors of GRIN
GRIN has 3 listed competitors in our database, 3 of them funded. They include Influential, Mavely and Adly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| joinmavely.com | 2018 | Chicago, United States | $1M | Influencer marketing platform for enterprises | ||
| adly.com | 2009 | Los Angeles, United States | $13.51M | 13 | Brands are matched with influencers for targeted marketing campaigns. |
Detailed competitors of GRIN
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of GRIN
The website of GRIN (grin.co) receives about 207.6K visits a month and ranks #241,174 among all websites worldwide, #10,918 in Video Games Consoles and Accessories.
- Monthly visits207.6K
▲ 8.4% vs previous month
- Unique visitors83.5K
per month
- Global rank#241,174
among all websites
- Category rank#10,918
Games · Video Games Consoles and Accessories
- Bounce rate42%
- Pages per visit1.9
- Average visit54 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with GRIN. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| streamforge.com | 100% | 4.1K | #4,539,600 | View details | |
livesubs.io | livesubs.io | 94% | #444,630 | – | |
| ytcount.com | 94% | 680.7K | #6,214,726 | View details | |
lcedit.com | lcedit.com | 94% | #557,080 | – | |
| confluencr.com | 94% | 23.8K | #1,337,638 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for GRIN
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as GRIN (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Grin
Complete news archive for GRIN
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about GRIN
GRIN was founded in 2014 and raised its 1st funding round 5 years after it was founded.
GRIN is headquartered in Sacramento, United States. It is registered at Sacramento, California, United States.
GRIN is a funded company, having raised a total of $143.92M across 5 funding rounds to date.
GRIN is established as a prominent provider of influencer marketing software, focusing on solutions for creator discovery, relationship management, and content organization. The platform is designed to support brands in building and scaling creator programs across various industries. Tools for social listening, reporting, and analytics are offered to track performance and ROI. Integrations and community support are provided to enhance user experience and program growth.
GRIN's top competitors include Adly, Mavely and Influential.
GRIN offers GRIN Influencer Marketing Software, Creator Discovery Suite, and Relationship Management Tools.
GRIN has 11 investors. Key investors include Procter & Gamble, Lone Pine Capital, BOND, Imaginary Ventures, and Imaginary Ventures.
The valuation of GRIN is $910M as of Oct 2021.
GRIN operates through Grin Technologies Inc..
The website of GRIN receives about 208 thousand visits a month and ranks #241,174 among all websites worldwide.