About Granify
Granify is a company based in Edmonton (Canada) founded in 2011 was acquired by Bazaarvoice in December 2023. Granify has raised $8.81 million across 4 funding rounds from investors including Bazaarvoice, FJ Labs and BDC. The company has 44 employees. Granify offers products and services including Contextual Commerce, Ratings & Reviews, and Social Commerce. Granify operates in a competitive market with competitors including RetailNext, Trax, Klaviyo, Elastic Path Software and Yotpo, among others.
- Headquarter Edmonton, Canada
- Employees 44
- SectorsRetailTechnology
- Website granify.com
- Social LinkedIn X Facebook Instagram
- Acquired by Bazaarvoice (Dec 2023)
- Total Equity Funding$8.81M (USD)
in 4 rounds
- Latest Funding Round$7.31M (USD), Series A
May 2015
- InvestorsBazaarvoice
& 16 more
- Employee Count44
- Acquired byBazaarvoice
(Dec 2023)
Products & Services of Granify
Granify offers a comprehensive portfolio of products and services, including Contextual Commerce, Ratings & Reviews, and Social Commerce.
Delivers real-time personalized experiences to boost sales conversions.
Leverages opinions and visuals to enhance product pages.
Turns social content into shoppable experiences for retailers.
Funding Insights of Granify
Granify has successfully raised a total of $8.81M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $7.31 million completed in May 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.81M
- Total Rounds 4
- Last Round Series A — $7.31M
- Investors Count 16
All 4 funding rounds of Granify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2015 | $7.31M | Series A | – | – | |
| Jun 2014 | – | Seed | – | – | |
| Nov 2013 | $1.5M | Seed | – | – | |
| Aug 2012 | – | Seed | – | – |
17 investors in total: 10 institutional and 7 angel.
Investors in Granify
Granify has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Bazaarvoice, FJ Labs and BDC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early-stage technology companies by Inovia Capital. | – | inovia.vc | Montreal, Canada | |
Global investments in tech sectors are conducted by Valar Ventures. | – | valar.com | New York, United States | |
Early-stage venture capital investments are made in US tech sectors. | – | socialstarts.com | San Francisco, United States | |
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Investments are made by Klass Capital in enterprise software startups. | – | klass.com | Toronto, Canada | |
Early-stage US investments are focused on by Neu Venture Capital. | – | neuvc.com | New York, United States | |
Seed & early stage tech-focused VC firm investing in geographies such as the US and Canada | – | evp.vc | Toronto, Canada | |
Commercial banking services for small and medium-sized enterprises are provided. | 1944 | bdc.ca | Montreal, Canada | |
Early-stage startups are accelerated via mentorship programs in Toronto. | 2012 | extremestartups.com | Toronto, Canada | |
JK Jared Kopf | Angel investor, advisor, and entrepreneur with focus on tech startups. | – | unknown_13a4493707054d31a | - |
Investor details for Granify
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Granify
25 people are tracked at Granify (2 in leadership, 23 in team); the tracked headcount is 44.
| Name | Role | Group |
|---|---|---|
Mark Sebestyen | Director, Data Science | Leadership |
Trey Buehler | Senior Director, Growth & Partnerships | Leadership |
Richard Hodsdon | Staff Software Engineer | Team |
Nathan Paron | Software Engineer | Team |
Mark Tigchelaar | Software Engineer | Team |
Sarah Heckman | Data Analyst | Team |
Andrew Stich | Junior Data Scientist | Team |
Darius Muglich | Junior Data Scientist | Team |
Leo Zhu | Product Manager | Team |
Jeff Hofer | Software Engineer | Team |
Lenil Samuel | Software Engineer | Team |
Tony Abitegeka | Software Engineer | Team |
Emmett Postill | Software Engineer | Team |
Chris Munro | Data Analyst | Team |
James Lloyd | Project Manager | Team |
Doug Sawadsky | Software Engineer | Team |
Michael Hackman | Software Engineer | Team |
Tanya Von Stackelberg | QA Manager | Team |
Adrienne Leung | Project Manager | Team |
Declan Simkins | Software Engineer | Team |
5 more people are available in the full profile.
Complete people profiles for Granify
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Granify
4 dated milestones of Granify across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Granify is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $7.3M.
- Exit Acquired by Bazaarvoice.
Competitors of Granify
Granify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RetailNext, Trax, Klaviyo, Elastic Path Software and Yotpo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| retailnext.net | 2007 | San Jose, United States | $231.86M | 63 | In-store customer behavior is tracked and analyzed in real-time. | |
| traxretail.com | 2010 | Singapore | $1.03B | – | Cloud-based analytics solutions for retail shelf management are delivered. | |
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| yotpo.com | 2011 | New York, United States | $176M | – | Cloud-based marketing platform for e-tailers | |
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| bango.com | 1999 | Cambridge, United Kingdom | – | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | |
| demandware.com | 2004 | New York, United States | $64.96M | 678 | Enterprise cloud commerce solutions are provided for retailers and manufacturers. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. |
Detailed competitors of Granify
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Granify
The website of Granify (granify.com) receives about 5K visits a month.
- Monthly visits5K
▼ 1.7% vs previous month
Websites whose visitors overlap most with Granify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fast.wistia.net | fast.wistia.net | 100% | – | – | – |
| keen.io | 100% | 7.3K | #2,990,120 | View details | |
| mover.io | 89% | 539.8K | #121,300 | View details | |
| techcrunch.com | 82% | 8.3M | #10,239 | View details | |
problogger.net | problogger.net | 77% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Granify
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Granify
Complete news archive for Granify
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Granify
10 companies that operate in the same segment as Granify (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | – | – | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Finland | USD 816.41 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Granify
Granify was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Granify is headquartered in Edmonton, Canada. It is registered at Edmonton, Alberta, Canada.
Granify is a funded company, having raised a total of $8.81M across 4 funding rounds to date.
Granify has 44 employees.
Granify was founded in 2011 in Edmonton, Canada, and operates within the e-commerce sector. Big data technology is utilized to identify and address shopper objections in real-time, such as shipping delays or pricing concerns, through customized on-site prompts. Compatibility is maintained with all major e-commerce platforms, supporting conversion efforts before potential customers depart. Accuracy in objection prediction is reported at 95.
Granify's top competitors include Klaviyo, Trax and CommerceIQ.
Granify offers Contextual Commerce, Ratings & Reviews, and Social Commerce.
Granify has 17 investors. Key investors include Bazaarvoice, FJ Labs, BDC, Extreme Startups, and Inovia Capital.
Yes. Granify was acquired by Bazaarvoice in December 2023.