Granify

Edmonton, Canada Founded: 2011 • Age: 15 yrs Acquired By Bazaarvoice
Real-time e-commerce conversions are enabled using big data prompts.
Annual revenue - Latest available
Total funding $8.8M 4 rounds
Employees 44 Tracked headcount
Investors 17 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Granify

Granify is a company based in Edmonton (Canada) founded in 2011 was acquired by Bazaarvoice in December 2023. Granify has raised $8.81 million across 4 funding rounds from investors including Bazaarvoice, FJ Labs and BDC. The company has 44 employees as of December 31, 2024. Granify offers products and services including Contextual Commerce, Ratings & Reviews, and Social Commerce. Granify operates in a competitive market with competitors including RetailNext, Trax, Klaviyo, Elastic Path Software and Yotpo, among others.

  • Headquarter Edmonton, Canada
  • Employees 44 as on 31 Dec, 2024
  • Sectors
    Retail
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $8.81 M (USD)

    in 4 rounds

  • Latest Funding Round
    $7.31 M (USD), Series A

    May 26, 2015

  • Investors
    Bazaarvoice

    & 16 more

  • Employee Count
    44

    as on Dec 31, 2024

  • Acquired by
    Bazaarvoice

    (Dec 05, 2023)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Granify

Granify offers a comprehensive portfolio of products and services, including Contextual Commerce, Ratings & Reviews, and Social Commerce.

Product name locked
Category locked
Primary

Delivers real-time personalized experiences to boost sales conversions.

Product name locked
Category locked
Locked

Leverages opinions and visuals to enhance product pages.

Product name locked
Category locked
Locked

Turns social content into shoppable experiences for retailers.

People of Granify

Headcount 50-200
Employee Profiles 25
Employee Profiles
People
Richard Hodsdon
Staff Software Engineer
People
Nathan Paron
Software Engineer
People
Mark Sebestyen
Director, Data Science
People
Mark Tigchelaar
Software Engineer

Unlock access to complete

Funding Insights of Granify

Granify has successfully raised a total of $8.81M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $7.31 million completed in May 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Granify

Granify has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Bazaarvoice, FJ Labs and BDC.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investments are made in early-stage technology companies by Inovia Capital.
Locked Locked Locked
Global investments in tech sectors are conducted by Valar Ventures.
Locked Locked Locked
Early-stage venture capital investments are made in US tech sectors.
Locked Locked Locked
Premium access

Investor details for Granify

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Granify

Investments
Premium access

Investment portfolio details for Granify

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - Granify

Premium access

Detailed financials for Granify

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Granify Comparisons

Granify Primary company
Description
Real-time e-commerce conversions are enabled using big data ...
Location
Edmonton, Canada
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
44
As of 2024
Premium access

Peer comparison for Granify

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Granify

Granify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RetailNext, Trax, Klaviyo, Elastic Path Software and Yotpo, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
In-store customer behavior is tracked and analyzed in real-time.
Locked Locked Locked
Cloud-based analytics solutions for retail shelf management are delivered.
Locked Locked Locked
SaaS email marketing solutions are offered to e-commerce businesses.
Locked Locked Locked
API-based enterprise commerce and content management platform is delivered.
Locked Locked Locked
Cloud-based marketing platform for e-tailers
Locked Locked Locked
Price intelligence and optimization software is provided for e-commerce retailers.
Premium access

Detailed competitors of Granify

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Granify

Premium access

Complete news archive for Granify

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Granify

Granify was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Granify is headquartered in Edmonton, Canada. It is registered at Edmonton, Alberta, Canada.

Granify is a funded company, having raised a total of $8.81M across 4 funding rounds to date.

As of Dec 31, 2024, the latest employee count at Granify is 44.

Granify was founded in 2011 in Edmonton, Canada, and operates within the e-commerce sector. Big data technology is utilized to identify and address shopper objections in real-time, such as shipping delays or pricing concerns, through customized on-site prompts. Compatibility is maintained with all major e-commerce platforms, supporting conversion efforts before potential customers depart. Accuracy in objection prediction is reported at 95.

Granify's top competitors include Klaviyo, Trax and CommerceIQ.

Granify offers Contextual Commerce, Ratings & Reviews, and Social Commerce.

Granify has 17 investors. Key investors include Bazaarvoice, FJ Labs, BDC, Extreme Startups, and Inovia Capital.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available