About Granify
Granify is a company based in Edmonton (Canada) founded in 2011 was acquired by Bazaarvoice in December 2023.. Granify has raised $8.81 million across 4 funding rounds from investors including Bazaarvoice, FJ Labs and BDC. The company has 44 employees as of December 31, 2024. Granify offers products and services including Contextual Commerce, Ratings & Reviews, and Social Commerce. Granify operates in a competitive market with competitors including RetailNext, Trax, Klaviyo, Elastic Path Software and Yotpo, among others.
- Headquarter Edmonton, Canada
- Employees 44 as on 31 Dec, 2024
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Sectors
RetailTechnology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$8.81 M (USD)
in 4 rounds
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Latest Funding Round
$7.31 M (USD), Series A
May 26, 2015
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Investors
Bazaarvoice
& 16 more
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Employee Count
44
as on Dec 31, 2024
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Acquired by
Bazaarvoice
(Dec 05, 2023)
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Products & Services of Granify
Granify offers a comprehensive portfolio of products and services, including Contextual Commerce, Ratings & Reviews, and Social Commerce. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Delivers real-time personalized experiences to boost sales conversions.
Leverages opinions and visuals to enhance product pages.
Turns social content into shoppable experiences for retailers.
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Funding Insights of Granify
Granify has successfully raised a total of $8.81M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $7.31 million completed in May 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $7.3M
- First Round First Round
- Investors Count 16
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2015 | Amount | Series A - Granify | Valuation |
investors |
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| Jun, 2014 | Amount | Seed - Granify | Valuation |
investors |
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| Nov, 2013 | Amount | Seed - Granify | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Granify
Granify has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Bazaarvoice, FJ Labs and BDC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investments are made in early-stage technology companies by Inovia Capital.
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Founded Year | Domain | Location | |
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Global investments in tech sectors are conducted by Valar Ventures.
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Founded Year | Domain | Location | |
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Early-stage venture capital investments are made in US tech sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Granify
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Granify
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Granify Comparisons
Competitors of Granify
Granify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RetailNext, Trax, Klaviyo, Elastic Path Software and Yotpo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
In-store customer behavior is tracked and analyzed in real-time.
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| domain | founded_year | HQ Location |
Cloud-based analytics solutions for retail shelf management are delivered.
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| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Granify
Frequently Asked Questions about Granify
When was Granify founded?
Granify was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Where is Granify located?
Granify is headquartered in Edmonton, Canada. It is registered at Edmonton, Alberta, Canada.
Is Granify a funded company?
Granify is a funded company, having raised a total of $8.81M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Aug 01, 2012.
How many employees does Granify have?
As of Dec 31, 2024, the latest employee count at Granify is 44.
What does Granify do?
Granify was founded in 2011 in Edmonton, Canada, and operates within the e-commerce sector. Big data technology is utilized to identify and address shopper objections in real-time, such as shipping delays or pricing concerns, through customized on-site prompts. Compatibility is maintained with all major e-commerce platforms, supporting conversion efforts before potential customers depart. Accuracy in objection prediction is reported at 95.
Who are the top competitors of Granify?
Granify's top competitors include Klaviyo, Trax and CommerceIQ.
What products or services does Granify offer?
Granify offers Contextual Commerce, Ratings & Reviews, and Social Commerce.
Who are Granify's investors?
Granify has 17 investors. Key investors include Bazaarvoice, FJ Labs, BDC, Extreme Startups, and Inovia Capital.